The document previews Super Bowl XLIV between the New Orleans Saints and Indianapolis Colts on February 7, 2010. It lists 5 reasons each team can win, including Peyton Manning and a swarming defense for the Colts, and the Saints' ability to keep up with the Colts offensively and get after the quarterback. The document also notes that 30-second commercial ads during the game cost $3 million each, or $100,000 per second, and lists several companies that purchased ads, such as Anheuser-Busch, CareerBuilder, and Paramount Pictures.