Transcript of "Resume: Content Marketing | Social Media | Employer Branding"
Matt Charney | 213.219.0927
Brand/Online Marketing • Digital Strategist •Engagement • Employment Branding
Offer over 7 years of varied experiences across Global Marketing, Digital and Talent
Acquisition/Recruitment..Accomplished in the development of results-driven social engagement/marketing
strategies, social sourcing& brand engagement initiatives. Skilled in cultivating relationships cross-functionally and
end-to-end project management.
Talemetry, Inc.Los Angeles, CA/Dallas, TX September 2012-Present
Responsible for delivering lead generation & nurturing initiatives, social media, digital & content marketing, public
relations, analyst & industry relations, customer reference program, partnership communications and sales enablement to
support revenue generation and thought leadership programs for industry leading recruiting software company.
Developed and Launched New Brand Identity to change company name and market positioning from Talent
Technology Corporation to Talemetry, Inc. Included creation and deployment of brand guidelines, style book, new
website (http://www.talemetry.com) and corporate blog (http://www.talemetrytoday.com), building library of rich
media assets, social identities and platform and marketing collateral.
o Full oversight of web development, online content, design, UI/UX, SEO/SEM, PPC & CRM campaigns,
brand identity & corporate communications. Site traffic increased 228% from legacy site within 6 weeks of
o Worked with executive management team on market positioning, brand messaging and transition
o Built new Talemetry careers site and social recruiting presence to support hiring tech hiring initiatives
o Ongoing responsibility for website administration and maintenance, A/B testing and optimization,
editorial calendar, rich media asset creation (videos, webinars, slide presentations), partner & vendor
Drive Talemetry Thought Leadership Programs including design, content curation/creation, optimization and
engagement of new company blog, conference & event series, Twitter, Facebook, LinkedIn, SlideShare, YouTube &
Google+ platforms to reflect new brand identity, messaging and market position.
o Launched new social platforms organically, generating an average of 2.1 million unique impressions/week
o Created company wide editorial calendar to align webinars, white papers, direct mail, CRM, trade show
and event schedules. Responsible for topic creation, scheduling, partner, customer & prospect
communications/promotions and awards/external speaking submissions. 8 part talent generation webinar
series attended by combined 6,800 HR & recruiting leaders; expanded qualified prospect database by
average 2.2k leads/month; increased open rate of CRM campaigns by 7.2%, increased traffic to corporate
blog by 412%; decreased website bounce rate by 38%.
Manage Brand Marketing function and strategy, including creation & implementation of Net Promoter Score,
budget allocation, sales enablement, database management, partner & channel marketing strategy and
o Created marketing dashboards and benchmarks for tracking performance of initiatives. Responsible for
ongoing reporting and analysis of marketing activity & outcomes to CEO, COO & CFO of company.
o Selected, implemented and led internal training on marketing and collaboration tools, including Marketo
(automation/nurturing/lead scoring), Sprout Social (social monitoring & analytics), Yammer (enterprise
collaboration), Basecamp (project management) and Fetchback (retargeting & market segmentation)
Cornerstone OnDemandSanta Monica, CA January 2012 –September 2012
Senior Manager, Online & Social Media Brand Marketing
Global Marketing Lead for across Cornerstone’s online portfolio. Drive cutting-edge and authentic messaging across
platforms, resulting in world-class user engagement, revenue generation, and support of consistent, high-impact
Created and launched new properties including complete refresh of corporate site (http://www.csod.com).
Oversaw in-house team to conceptualize, develop and launch new site within first 60 days of employment.
o Full oversight of development, design, UI/UX, mobile optimization and web strategy.
o Partnered with NASDAQ for redesign/relaunch of Investor Relations site.
o Ongoing responsibility for site maintenance, content development and branding initiatives.
Author and drivesocial content and digital brand strategy, including engagement, content curation, design
and branding across social channels, including Twitter, Facebook, YouTube & LinkedIn.
o Develop & drive social media editorial calendar and content production.
o Championedglobal socialstrategy, social media guidelines, brand DNA, messaging and identity.
Manage Online Marketing function, with four direct reportsand 700k+ annual budget.
o Created marketing dashboards to track investment and analyze ongoing SEO/SEM performance.
o Partnered with sales to integrate Salesforce and Eloqua into online marketing activities, creating more
effective lead nurturing and tracking.
Achieved 128% increase in traffic to corporate website year-over-year, 58% increase in sales
qualified leads and approximately $3.5 million in new revenue from online activities in first half of
Oversight of employer branding and social recruiting, acting as primary liaison between marketing and
recruitment functions. Developed employer branding for Cornerstone careers site and oversaw online job posting
and sourcing strategy, including creation of proprietary talent communities and referral networks.
o Named #2 overall Influencer in Digital Recruitment by HRExaminer/HRO Today for 2012
Monster Worldwide Los Angeles, CA October 2009-January 2012
Social Media Engagement Manager
Develop and manage in-house global social media function for Monster Worldwide. Full responsibility for employer
and HR focused social media content creation, marketing, outreach, community management, engagement and reporting.
Delivered Monster’s corporate thought leadership blog, focusing on workforce trends and HR best practices
o Oversight for editorial, publishing, content marketing, SEO/SEM and technical administration.
o Develop thought leadership and marketing content for client newsletters and CRM campaigns, webinars,
white papers and traditional publications. Partner with global intelligence team to translate analytics into
compelling content for internal and external audiences.
Manage Monster’s thought leadership initiatives, including leading internal Speaker’s Bureau and corporate
award submissions. Partner with leadership across functions to identify and secure executive or brand presence
for awards, speaking engagements and external content placements (e.g. Forbes, Fortune, WSJ, LA Times,
Mashable, Fast Company)
Developed and executed large-scale, consumer-oriented, integrated viral marketing campaigns, including
leading planning and execution for cross-platform marketing partnerships such as The White House, American
Express Open Forum, Glassdoor.com, the Weinstein Company, SHRM and TalentCulture
Ongoing responsibility for content creation, moderation and engagement on Monster’s Facebook fan site,
employer-facing Twitter handle (@monster_works), YouTube, SlideShare and Flickr channels.
Named one of Top 20 Digital HR Influencers by HRExaminer/HRO Today for 2011
The Walt Disney Company Burbank, CA May 2008-May 2009
Senior Staffing Consultant
Engaged for one year project to focus on sourcing, pipeline development and resume research; managed full cycle
recruitment of professional and executive level talent for assigned searches across organization.
Developed and facilitated five session, interactive case-study based Recruiter Training Program for Talent
Acquisition team, partnering with colleague on program design, delivery, content and structure.
Utilized innovative sourcing and candidate development strategies through social networks (e.g. Facebook,
LinkedIn, Doostang, Twitter, etc.), professional associations, networking events and employee referrals to create
talent pipeline for anticipated openings and difficult to fill positions.
Created Client Profiles for assigned departments, including developing list of target companies and schools,
executive bios, candidate success profiles and org charts for addition into Talent Acquisition knowledge repository
Warner Bros. Entertainment GroupBurbank, CA May 2007-May 2008
One year project focused on recruitment process redesign and metrics development to achieve cost savings by
developing in-house capabilities while reducing spend on third-party vendors. Drastically reduced time-to-fill (from 76 to
43 days) and rejected offers (45% of all offers extended to 7%) and drove cuts in contingency agency use, realizing over 2
MM in total cost savings.
Participated in “Employer of Choice” employment branding initiative, including task force membership
redesign and content creation for new Warner Bros. careers website.
Oversaw talent acquisition for exempt positions for Warner Bros. Latin American Regional Affiliate. Worked with
International HR Business Partners to develop targeted employment branding strategies.
Amgen, Inc. Thousand Oaks, CA September 2006-May 2007
Candidate Developer/Staffing Consultant (Kenexa Onsite)
Talent Management specialist supporting Amgen’s global Corporate Functions segment. Primary responsibilities included
direct sourcing, research, candidate development and networking.
Partnered with HR Business Partners and Organizational Development staff to define and standardize
minimum qualifications for external hires by level as well as creating defined career paths and internal promotion
benchmarks for Corporate Functions group in support of Global Career Framework.
Developed strategic marketing plan for newly created, hard-to-fill positions. Wrote compelling, original
marketing materials, including job descriptions and developed and executed targeted posting strategies. Worked
with agency partners (JWT, Hodes) to incorporate search specific strategies into enterprise Employment
Branding/career marketing initiatives.
The David Lewis Company (DLC) Woodland Hills, CA May 2006-August 2006
CRI (Corporate Recruitment International) Torrance, CA May 2005 – April 2006
Corporate Recruitment/Talent Sourcing & Analysis
Trained and managed new corporate recruitment staff, developing and facilitating training modules on
passive candidate development and advanced internet research techniques.
Leveraged market intelligence to create business development opportunities in emerging markets.
Developed workflow processes for national field sales team, including generation metrics to define program
EDUCATION, SKILLS & MORE:
University of Southern California, School of Cinema-Television, Los Angeles, CA
Bachelors Degree, Writing for Screen and Television, May 2005 Magna Cum Laude
Systems: Oracle Fusion; Marketo; Eloqua; Salesforce; ADP; Workday; Oracle HCM (Taleo, PeopleSoft, JD Edwards); Radian6
Social: Expert with Twitter, Facebook, LinkedIn, YouTube, Google+, Wordpress, MailChimp, GoogleAdWords& Analytics
Publications: ERE, SmartBrief, Recruiting Trends, Yahoo!,Glassdoor, WeKnowNext, TalentCulture, Fordyce Letter, Brazen
Careerist, Fistful of Talent, SourceCon, TLNT, Monster.com, Recruiter.com, HRO Today, People Report, SHRM Online
Selected Presentations:“Keeping It Real in HR” (SHRM Young Professionals Annual Conference); “Generation Why: The
Millennials Are Coming” (SHRM Talent Management Annual Conference); “This is NPR: An Employer Branding Case Study”
(HREvolution/HR Technology Conference); “Why Cloud Computing Matters in Recruiting & Hiring” (TechServe Alliance);
“Building A Social Recruiting Framework” (Recruiting Trends Conference); “Federated & Semantic Search & Social
Recruiting” (HRO Today Forum); “Branding for Culture” (HR Florida, SHRM Atlanta, SHRM Louisiana); “Social Media & The
Job Search” (Blog World Expo)
Awards & Recognition:
2013: Top 30 Most Social HR Experts (Huffington Post)
2013: Top 40 HR Bloggers Under 40 (HR Blogger Network)
2013: Top 25 Most Mentioned Recruiters on Twitter (ERE/Leadtail)
2013: Top 25 Most RTed Recruiters on Twitter (ERE/Leadtail)
2012: Top 25 Online Recruiting Influencers (HR Examiner)
2011: Top 25 Online HR Influencers (HR Examiner)