Indonesia is 2nd Global SocialNetwork Penetration
Insight: Popular Social Networks 41,7 mio Users 1.6 % pageviews from 3 bio 24 mio Tweets 1.5 mio Users 3,8 mio 312 k Users Registered 452 k Users Users *mio = million bio = billion Popular Social Network in Indonesia
Household Ownership of Device 78% 29% 2% 31% Internet Capable Desktop Laptop Tablet Mobile Phoneownership of an internet-capable mobile phone is more than double that ofdesktop or notebook computers Source: Nielsen, November 2011
“Indonesia is home to more than 250 millionmobile subscribers, and around 60 million ofthem are Internet ready. Andy Zain, Mobile Monday Community, GfK Research
internet mobile user in Indonesia 24.195.080 usersSource: Effective Measure, 2011
The Indonesian demographic with the highest penetration of mobile phones isteenagers aged 15 to 19.The top uses for mobile phones for teens: Instant messaging or chatting, not voice callsor texting.While they have increased in number, Indonesians spend less on their mobile phones.Nearly 60 percent of mobile phone users spent less than Rp. 50,000 (@USD 5) permonth in 2010 compared to only 18 percent in 2005.
2012 Prediction digital consumers use67% smart phones to access internet Increased 29% from 2011 Source: Nielsen, November 2011
Indonesia Internet Behaviour Source: globalindexnet, 2011
42% 43% 54% 35% 29% 13%Desktop Notebook Mobile Regular Free Paid PC Phone
Top five online activities conducted on at least a weekly basis 71% 61% 59% 56% 51%Private mgs Public Browsing Updating SN Emailon SN Sites Comments peoples profile on SN Sites profiles Source: Nielsen, 2011
Proportion of Proportion of digital digital consumers consumers ever visiting online with an active forum vs. visiting monthly 90% profile 40% 30% 23% 19%Facebook Youtube Twitter Ever Regular (Monthly) Source: Nielsen, 2011
Social media supporting consumer decision making-participation in past 12 months 52% Discussing/posting your own reviews about brands, product, or services 31% Reading other peoples22% comments about brands, products or services Watching an online video about a product or service you were thinking about buying Source: Nielsen, 2011
Attitudes toward online advertising- proportion agreeing with each statement 51% 48% 37%If ads are relevant to Im happy for Ads on websites canmy interest and needs advertisers to know be useful at times I dont mind them my Internet usage patterns if it means Ill see more relevant ads when Im browsing websites Source: Nielsen, 2011
77% Indonesian Facebook Users likes Brand & Organization Facebook Fan Page Indonesian Internet users20% connected with brands through social media Consumers talking about24% brands in internet. Source: Nielsen, November 2011
Motivations to Connect with Brands Personal Exclusive57% interest 49% informations Talking Get general45% about the products 44% informations Source: Nielsen, November 2011
After connected with the brands in social media..47% access the product website18% go directly to the store13% buy the products Source: Nielsen, November 2011
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