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Public Relations 2.0: Unleashing Brand Power in Social Media

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Unleashing brand power through Social Media Channel with Public Relations 2.0 by Anantya V. B at PR Strategy Seminar.

Unleashing brand power through Social Media Channel with Public Relations 2.0 by Anantya V. B at PR Strategy Seminar.

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    Public Relations 2.0: Unleashing Brand Power in Social Media Public Relations 2.0: Unleashing Brand Power in Social Media Presentation Transcript

    • PR talk in social media 2.0 By Anantya V. B Co-Founder of Think.Web
    • it’s the world as you know it
    • Is It??
    • Ask Away with your post it or tweet away via @kenapaharuspr atau @anantya dengan hastag; #3p1 #3p2 #3p3 #3p4
    • Thanks To
    • Welcome...Social Media 101 #3p1
    • by definition wikipedia Social media are media for social interaction, using highly accessible and scalable publishing techniques. They support the democratization of knowledge and information and transform people from content consumers to content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content".
    • you know this right?
    • New Kind of Zoo
    • blogs A blog (term "web log") is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga
    • social networking Social networking are those which contain category places (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Facebook, MySpace, Cyworld, Friendster, mixi,LinkedIn
    • micro blogging Microblogging its content is typically much smaller, in both actual size and aggregate file size. Jaiku, Plurk, Twitter, Yammer, Qaiku, kronologer
    • collaboration WIKIS; Wikimedia, Wikia, PBworks, Wetpaint Social bookmarking; Delicious, StumbleUpon, Google Reader, CiteULike Social news; Digg, Mixx, Reddit, NowPublic
    • sharing VIDEO; YouTube, Viddler, Vimeo, sevenload PHOTO; Flickr, Photobucket, Picasa, SmugMug, Zooomr PRESENTATION; scribd, slideshare
    • get to know em listening and hand out the message
    • Nge - Hits Why Facebook dan Twitter a big hit now?
    • Tipping Point Law of the few Stickiness factor Right Context
    • Wild Card
    • Facebook 101 nearing 500 million monthly active users over 1 million websites have integrated Facebook functionality If Facebook were a country, it would be the SECOND LARGEST country in the world 6% of the World is on Facebook! Indonesia has the largest number of Facebook and Twitter users in Asia
    • statistics Indonesia grew the most, adding 1,190,600 new monthly active users to a total of 25.9 million.
    • statistics
    • What You Can Do? Fans Page Groups Application Social Ads Celebrate the social platform!!!
    • Custom Tab
    • Applications
    • social platform
    • social platform
    • Twitter 101 In July 2009, Indonesia did not even make the top 17. December 2009 Indonesia 6th most Twitter users in world Jakarta is the highest ranked city in Asia. With 0.58% of Twitter users and 0.8% of Twitter activity.
    • Statistic
    • Statistic
    • Blog Stat* *Technorati SOTB 2009 Two-thirds are male 60% are 18-44 The majority are more affluent and educated than the general population 75% have college degrees 40% have graduate degrees More than half are married More than half are parents
    • Type of Blogger Online Diary Topical Advocacy Link Blog
    • Topical
    • Advocacy
    • link blog
    • Let’s Start To Talk #3p2
    • The New Communication message message 1. PR Medium Readers ideas is crafted and build Readers message 2. PR /Medium message Readers readers determined their own ideas
    • Emotional Bonding comments likes peer pressure direct i share to...
    • How To Talk know the target mass few know the situation negative neutral positive
    • 24/7 media monitoring
    • 24/7 media monitoring
    • 24/7 media monitoring
    • 24/7 media monitoring
    • Selected Few Select the medium Find top person in Social Media Have a conversation and compose the message
    • Voice VS Noise
    • Your Effective PR #3p3
    • new mantra selamat datang ke domain publik biarkan mereka berpartisipasi komunikasi langsung
    • tips 01: monitoring know the ground/sentiment build a strong knowledge before tackling
    • tips 01: monitoring know the ground/sentiment build a strong knowledge before tackling
    • tips 02: message & receiver build message as per insight and goal compose based on medium and who’s the receiver
    • tips 03: security net build up an official place to spread info
    • tips 04: marketing and PR
    • tips 05: crisis management spot - take action - change perspectives always on & fast - be responsive NOT reactive
    • tips 06: get personal Compliment your supporter Activity with personal touch Direct reply on problems
    • sneak peek 01
    • sneak peek 01
    • sneak peek 01
    • sneak peek 01
    • sneak peek 01
    • sneak peek 01
    • sneak peek 01
    • Measurement #3p4
    • Golden Rules
    • Quantity statistik metrics analisa (analyst) • tools: statistic tools free, statistic tools from medium, analyst
    • Quality sentimen (positive, negative) star follower awareness / feedback • tools: independen research/monitoring/analyst
    • 24/7 Monitoring gratis berlangganan
    • Facebook
    • Facebook
    • Twitter compile reliable tools
    • Twitter compile tools
    • Twitter compile reliable tools
    • Twitter or made your own reliable tools
    • Blog find the right measurement; again free or paid
    • Blog find the right measurement; again free or paid
    • Remember
    • know your medium who to talk develop strategy analyze it
    • thank you