Public Relations 2.0: Unleashing Brand Power in Social Media

5,790 views
5,720 views

Published on

Unleashing brand power through Social Media Channel with Public Relations 2.0 by Anantya V. B at PR Strategy Seminar.

Published in: Business
1 Comment
11 Likes
Statistics
Notes
No Downloads
Views
Total views
5,790
On SlideShare
0
From Embeds
0
Number of Embeds
444
Actions
Shares
0
Downloads
638
Comments
1
Likes
11
Embeds 0
No embeds

No notes for slide

Public Relations 2.0: Unleashing Brand Power in Social Media

  1. 1. PR talk in social media 2.0 By Anantya V. B Co-Founder of Think.Web
  2. 2. it’s the world as you know it
  3. 3. Is It??
  4. 4. Ask Away with your post it or tweet away via @kenapaharuspr atau @anantya dengan hastag; #3p1 #3p2 #3p3 #3p4
  5. 5. Thanks To
  6. 6. Welcome...Social Media 101 #3p1
  7. 7. by definition wikipedia Social media are media for social interaction, using highly accessible and scalable publishing techniques. They support the democratization of knowledge and information and transform people from content consumers to content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content".
  8. 8. you know this right?
  9. 9. New Kind of Zoo
  10. 10. blogs A blog (term "web log") is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga
  11. 11. social networking Social networking are those which contain category places (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Facebook, MySpace, Cyworld, Friendster, mixi,LinkedIn
  12. 12. micro blogging Microblogging its content is typically much smaller, in both actual size and aggregate file size. Jaiku, Plurk, Twitter, Yammer, Qaiku, kronologer
  13. 13. collaboration WIKIS; Wikimedia, Wikia, PBworks, Wetpaint Social bookmarking; Delicious, StumbleUpon, Google Reader, CiteULike Social news; Digg, Mixx, Reddit, NowPublic
  14. 14. sharing VIDEO; YouTube, Viddler, Vimeo, sevenload PHOTO; Flickr, Photobucket, Picasa, SmugMug, Zooomr PRESENTATION; scribd, slideshare
  15. 15. get to know em listening and hand out the message
  16. 16. Nge - Hits Why Facebook dan Twitter a big hit now?
  17. 17. Tipping Point Law of the few Stickiness factor Right Context
  18. 18. Wild Card
  19. 19. Facebook 101 nearing 500 million monthly active users over 1 million websites have integrated Facebook functionality If Facebook were a country, it would be the SECOND LARGEST country in the world 6% of the World is on Facebook! Indonesia has the largest number of Facebook and Twitter users in Asia
  20. 20. statistics Indonesia grew the most, adding 1,190,600 new monthly active users to a total of 25.9 million.
  21. 21. statistics
  22. 22. What You Can Do? Fans Page Groups Application Social Ads Celebrate the social platform!!!
  23. 23. Custom Tab
  24. 24. Applications
  25. 25. social platform
  26. 26. social platform
  27. 27. Twitter 101 In July 2009, Indonesia did not even make the top 17. December 2009 Indonesia 6th most Twitter users in world Jakarta is the highest ranked city in Asia. With 0.58% of Twitter users and 0.8% of Twitter activity.
  28. 28. Statistic
  29. 29. Statistic
  30. 30. Blog Stat* *Technorati SOTB 2009 Two-thirds are male 60% are 18-44 The majority are more affluent and educated than the general population 75% have college degrees 40% have graduate degrees More than half are married More than half are parents
  31. 31. Type of Blogger Online Diary Topical Advocacy Link Blog
  32. 32. Topical
  33. 33. Advocacy
  34. 34. link blog
  35. 35. Let’s Start To Talk #3p2
  36. 36. The New Communication 1. PR Medium Readers ideas is crafted and build 2. PR /Medium readers determined their own ideas message message Readers Readers message message
  37. 37. Emotional Bonding comments likes peer pressure direct i share to...
  38. 38. How To Talk know the target mass few know the situation negative neutral positive
  39. 39. 24/7 media monitoring
  40. 40. 24/7 media monitoring
  41. 41. 24/7 media monitoring
  42. 42. 24/7 media monitoring
  43. 43. Selected Few Select the medium Find top person in Social Media Have a conversation and compose the message
  44. 44. Voice VS Noise
  45. 45. Your Effective PR #3p3
  46. 46. new mantra selamat datang ke domain publik biarkan mereka berpartisipasi komunikasi langsung
  47. 47. tips 01: monitoring know the ground/sentiment build a strong knowledge before tackling
  48. 48. tips 01: monitoring know the ground/sentiment build a strong knowledge before tackling
  49. 49. tips 02: message & receiver build message as per insight and goal compose based on medium and who’s the receiver
  50. 50. tips 03: security net build up an official place to spread info
  51. 51. tips 04: marketing and PR
  52. 52. tips 05: crisis management spot - take action - change perspectives always on & fast - be responsive NOT reactive
  53. 53. tips 06: get personal Compliment your supporter Activity with personal touch Direct reply on problems
  54. 54. sneak peek 01
  55. 55. sneak peek 01
  56. 56. sneak peek 01
  57. 57. sneak peek 01
  58. 58. sneak peek 01
  59. 59. sneak peek 01
  60. 60. sneak peek 01
  61. 61. Measurement #3p4
  62. 62. Golden Rules
  63. 63. Quantity statistik metrics analisa (analyst) • tools: statistic tools free, statistic tools from medium, analyst
  64. 64. Quality sentimen (positive, negative) star follower awareness / feedback • tools: independen research/monitoring/analyst
  65. 65. 24/7 Monitoring gratis berlangganan
  66. 66. Facebook
  67. 67. Facebook
  68. 68. Twitter compile reliable tools
  69. 69. Twitter compile tools
  70. 70. Twitter compile reliable tools
  71. 71. Twitter or made your own reliable tools
  72. 72. Blog find the right measurement; again free or paid
  73. 73. Blog find the right measurement; again free or paid
  74. 74. Remember
  75. 75. know your medium who to talk develop strategy analyze it
  76. 76. thank you

×