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New to-padi act

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A guide for new users of PadiAct - behavioral targeting platform

A guide for new users of PadiAct - behavioral targeting platform

Published in: Technology

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Transcript

  • 1. New to PadiAct, I see Don’t worry, it’s really not that difficult
  • 2. Defining your first campaign
    • You do this from the Manage Your Campaigns section
  • 3. Defining your first segment targeting
    • In this example we are targeting new visitors that eventually get to products.html while spending more than 60 seconds on the website
  • 4. What is your action plan for the defined segment?
    • You can ask them to fill up a form, subscribe to newsletter or just present them a nice message
  • 5. Customize your action
    • Customize the message you are going to present to your defined segment of traffic
  • 6. Push the big green button
  • 7. Add the tracking code to your website
    • Copy it just above the Google Analytics tracking code
  • 8. And that’s it…
    • Come back in a few hours to check the performance of your campaigns.
    • Fine tune it till it gets better and better and better