Social Media Strategy Illustration

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Illustration of Paden Noble's approach to creation and implementation of a social media measurement, monitoring, and marketing strategy.

Published in: Business, News & Politics
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Social Media Strategy Illustration

  1. 1. Hypothesize Needs Validate Hypothesis Resource Selection Map Solution Listen. Conduct research Learn through market Identify champions, Implement social media and interviews to analysis, segmentation resources, & platforms strategy following determine needs and testing. to achieve objectives. dynamic action plan. Group A Group B Champions Establish benchmarks, Locate ideal consumer. Expand viral marketing Achieve value objectives determine sentiment Determine their needs. capabilities. and refine as needed. Constant
measurement
and
analysis
turns
data
into
ac1onable
informa1on
for
quick
and
informed
decisions.


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