Social Media Measurement Worshop Abstract

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Learn about strategies and systems that turn data into actionable information that drives the success of business objectives. …

Learn about strategies and systems that turn data into actionable information that drives the success of business objectives.

Lots of material will be covered, including how to determine:
•Who is your brand’s greatest online enthusiast and greatest online threat•What tools are used to monitor and quantify social media activity and their prices
AND MORE!

More in: Self Improvement
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  • 1. Do and be more online, while spending less, with Paden Noble     Measurement for PR – The Who, What, When, Where and Why    Hundreds of millions of conversations, recommendations, and critiques take place  online. They are continually evolving conversations about your industry, your  company, your brand. Industry leaders within public relations recognize this.    Cisco’s blog titled “The Platform” invites customers to join the conversation. Jeep  encourages owners of its vehicles to share photos of the cars in Flickr, Facebook,  and MySpace. McDonald’s blog showcases their social responsibility mission.  Southwest airline employees connect directly with customers through the “Nuts  about Southwest” blog.  Why the continued rush online? Statistics show it’s working.  Learn how to measure the impact and relevance for your brand.    Implementing the right social media measurement strategy and tools gives brands  the ability to monitor web traffic and brand reputation, locate ideal consumers,  dissect competition’s share of social media voice, and grow a loyal community of  brand enthusiasts while tangibly demonstrating ROI.    Paden Noble boasts its own integrated social media measurement and web visibility  enhancement system that helps its clients make informed decisions. Learn from an  experienced brand monitoring and analytics consultant the who, what, when,  where, and why of social media measurement as it relates to brand pr. The curtain  will be pulled back as vendors, capabilities, and even prices are discussed.    Learn about strategies and systems that turn data into actionable information that  drives the success of business objectives.       Lots of material will be covered, including how to determine:    • Who is your brand’s greatest online enthusiast and greatest online threat  • What tools are used to monitor and quantify social media activity and their  prices  • What people are saying about your brand and where  • When your online campaign has become viral and produced ROI  • Where your campaign will have the most impact  • Why you need a separate budget plan dedicated to social media      Paden Noble Consulting, LLC  973‐486‐0207 (o) (f)  www.PadenNoble.com ‐ www.Twitter.com/PadenNoble ‐ www.linkedin.com/in/padennoble   Info@PadenNoble.com