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Paden Noble's Pharma Brand Social Media Monitoring
 

Paden Noble's Pharma Brand Social Media Monitoring

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Background of Social Media Presence and Brand Reputation Monitoring provider Paden Noble Consulting. Briefly describes company and gives abbreviated description of social media measurement, brand ...

Background of Social Media Presence and Brand Reputation Monitoring provider Paden Noble Consulting. Briefly describes company and gives abbreviated description of social media measurement, brand reputation, and sentiment analysis for the pharmaceutical brand Vimpat which treats epileptic seizures.

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  • Paden Noble’s analysis locates key influencers such as epilepsy groups, foundations, and related causes for Snow to suggest.Paden Noble’s monitoring can track success of viral spread (messages reposted on different sites, external reference links, excerpts and quotes
  • Paden Noble can suggest sites to join to facilitate gathering of more detailed demographic information. For instance, some member data is private if the inquirer is not a member. www.momslikeme.com is an example of site to join. Mothers are often decision makers for health conditions.
  • In addition to tracking the reach (how many independent urls contain seeded content from campaign) of the viral spread, Paden Noble can track speed (quickness of spread from start) and depth (volume of content contained on one URL). Number of mentions from specific blogs.

Paden Noble's Pharma Brand Social Media Monitoring Paden Noble's Pharma Brand Social Media Monitoring Presentation Transcript

  • Paden Noble Consulting
    Making technology your business’ best friend
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Our business is built on the premise:
    No matter how sophisticated the means of communication may become and regardless of how technology may enhance the ability of a company to market its services or products, ultimately, the most important interactions are a result of a conversation between two people.
    Our Approach
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Quick Facts
    Headquartered in New Jersey
    Offshore Development Centers
    Diverse Industry Expertise
    Strategic Partnerships
    SBE Certified
    Clients include major Pharma and Marketing corporations
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • We value
    Treating software as a service
    Personal attention to our clients
    Custom solutions
    No surprises - Budget and deadline adherence
    Long-term relationships
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Our Services
    Custom Software
    Back-end Web Development
    Software, Website, Database Maintenance
    Quality Assurance Testing
    Social Media Monitoring, Analytics, Measurement
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Our Web Design Portfolio
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Pharma Marketing Database and Software
    Pfizer and EMD Serono
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Social Media PresenceOnline ROIby Paden Noble
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Overview
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    Our tool is essential to Online, especially Social Media, Marketing initiatives. We help clients to:
    Learn
    Engage
    Recruit
    Market
    Serve
  • LEARN
    Social Snap Shot, Brand Threat, Buzz, SEO, ROI
    Know your brand’s current online market share?
    Who is talking about you and where?
    Positive, Negative, or Neutral?
    Are they “important?”
    REAL comment “I've started the new med Vimpat for seizures and so far I'm not too impressed with it… I was much happier off of it. It is starting to remind me of the time I was on Keppra and that was a time I would like to forget.”
    Want to improve your messages’ chance of being found?
    What’s the real cost of your online efforts?
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • ENGAGE & RECRUIT
    Track effects of:
    Videos, Podcasts
    Blogs, Forum Conversations
    Tweets, Facebook posts
    Contact key influencers
    Build credibility through conversation
    Fans on Facebook
    Followers on Twitter
    Views on YouTube
    Recruit the enthusiasts to spread your message
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • MARKET & SERVE
    Inoculate your target demographic
    Track the viral spread
    Traffic increases in proportion to buzz
    Share relevant news with your demographic
    Announce upcoming events of interest
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Paden Noble vs. Competion
    Diverse industry experience
    We make YOU expert
    No long term need for outside consultants
    Customization
    SEO, ROI, Real Sentiment
    One stop shopping
    Facebook Apps, Widgets…
    No custom fit available
    Outside consultants recommended
    Product is static
    Real ROI not provided
    No psychology in tone and sentiment indicator
    Ie, SamePoint and others
    PADEN NOBLE
    COMPETITION
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Real Application
    Data ranges from June 12 to July 30, 2009
    Reports based on 4 comments by separate individual
    3 Source URLs
    The Vimpat Brand
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Real Application
    The Vimpat Brand
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Real Application
    I've started the new med Vimpat …I'm not too impressed with it…I was much happier off of it. It is starting to remind me of the time I was on Keppra and that was a time I would like to forget.
    I was also put on vimpat. … medicare isn't covering it …this dose is like 1/5 the cost of the lamictal … and they covered lamictal… might take 2 weeks for the HMO to process the neurologists request…no guarantee that they'll actually cover the meds.
    Told my neurologist that I wanted to try Lacosamide (Vimpat) which I started with yesterday to cross taper with Keppra (which will be discontinued). So Vimpat is the fourth drug. My neurologist recommends surgery. I am optimistic and want to try Vimpat.
    The Vimpat Brand – Real Talk
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
  • Availability
    August 24th launch date for early adoptors
    Pricing offer valid until Monday, October 5, 2009
    Modules such as the Web Analytics and Snap Shot Analysis can be purchased separately.
    Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.