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Paden Noble's Pharma Brand Social Media Monitoring

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Background of Social Media Presence and Brand Reputation Monitoring provider Paden Noble Consulting. Briefly describes company and gives abbreviated description of social media measurement, brand …

Background of Social Media Presence and Brand Reputation Monitoring provider Paden Noble Consulting. Briefly describes company and gives abbreviated description of social media measurement, brand reputation, and sentiment analysis for the pharmaceutical brand Vimpat which treats epileptic seizures.

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  • Paden Noble’s analysis locates key influencers such as epilepsy groups, foundations, and related causes for Snow to suggest.Paden Noble’s monitoring can track success of viral spread (messages reposted on different sites, external reference links, excerpts and quotes
  • Paden Noble can suggest sites to join to facilitate gathering of more detailed demographic information. For instance, some member data is private if the inquirer is not a member. www.momslikeme.com is an example of site to join. Mothers are often decision makers for health conditions.
  • In addition to tracking the reach (how many independent urls contain seeded content from campaign) of the viral spread, Paden Noble can track speed (quickness of spread from start) and depth (volume of content contained on one URL). Number of mentions from specific blogs.
  • Transcript

    • 1. Paden Noble Consulting
      Making technology your business’ best friend
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 2. Our business is built on the premise:
      No matter how sophisticated the means of communication may become and regardless of how technology may enhance the ability of a company to market its services or products, ultimately, the most important interactions are a result of a conversation between two people.
      Our Approach
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 3. Quick Facts
      Headquartered in New Jersey
      Offshore Development Centers
      Diverse Industry Expertise
      Strategic Partnerships
      SBE Certified
      Clients include major Pharma and Marketing corporations
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 4. We value
      Treating software as a service
      Personal attention to our clients
      Custom solutions
      No surprises - Budget and deadline adherence
      Long-term relationships
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 5. Our Services
      Custom Software
      Back-end Web Development
      Software, Website, Database Maintenance
      Quality Assurance Testing
      Social Media Monitoring, Analytics, Measurement
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 6. Our Web Design Portfolio
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 7. Pharma Marketing Database and Software
      Pfizer and EMD Serono
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 8. Social Media PresenceOnline ROIby Paden Noble
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 9. Overview
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
      Our tool is essential to Online, especially Social Media, Marketing initiatives. We help clients to:
      Learn
      Engage
      Recruit
      Market
      Serve
    • 10. LEARN
      Social Snap Shot, Brand Threat, Buzz, SEO, ROI
      Know your brand’s current online market share?
      Who is talking about you and where?
      Positive, Negative, or Neutral?
      Are they “important?”
      REAL comment “I've started the new med Vimpat for seizures and so far I'm not too impressed with it… I was much happier off of it. It is starting to remind me of the time I was on Keppra and that was a time I would like to forget.”
      Want to improve your messages’ chance of being found?
      What’s the real cost of your online efforts?
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 11. ENGAGE & RECRUIT
      Track effects of:
      Videos, Podcasts
      Blogs, Forum Conversations
      Tweets, Facebook posts
      Contact key influencers
      Build credibility through conversation
      Fans on Facebook
      Followers on Twitter
      Views on YouTube
      Recruit the enthusiasts to spread your message
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 12. MARKET & SERVE
      Inoculate your target demographic
      Track the viral spread
      Traffic increases in proportion to buzz
      Share relevant news with your demographic
      Announce upcoming events of interest
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 13. Paden Noble vs. Competion
      Diverse industry experience
      We make YOU expert
      No long term need for outside consultants
      Customization
      SEO, ROI, Real Sentiment
      One stop shopping
      Facebook Apps, Widgets…
      No custom fit available
      Outside consultants recommended
      Product is static
      Real ROI not provided
      No psychology in tone and sentiment indicator
      Ie, SamePoint and others
      PADEN NOBLE
      COMPETITION
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 14. Real Application
      Data ranges from June 12 to July 30, 2009
      Reports based on 4 comments by separate individual
      3 Source URLs
      The Vimpat Brand
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 15. Real Application
      The Vimpat Brand
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 16. Real Application
      I've started the new med Vimpat …I'm not too impressed with it…I was much happier off of it. It is starting to remind me of the time I was on Keppra and that was a time I would like to forget.
      I was also put on vimpat. … medicare isn't covering it …this dose is like 1/5 the cost of the lamictal … and they covered lamictal… might take 2 weeks for the HMO to process the neurologists request…no guarantee that they'll actually cover the meds.
      Told my neurologist that I wanted to try Lacosamide (Vimpat) which I started with yesterday to cross taper with Keppra (which will be discontinued). So Vimpat is the fourth drug. My neurologist recommends surgery. I am optimistic and want to try Vimpat.
      The Vimpat Brand – Real Talk
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.
    • 17. Availability
      August 24th launch date for early adoptors
      Pricing offer valid until Monday, October 5, 2009
      Modules such as the Web Analytics and Snap Shot Analysis can be purchased separately.
      Copyright Paden Noble Consulting, LLC, all right reserved. For non-public commercial use. This document can not be copied or disseminated in any form or fashion without the explicit consent of Paden Noble Consulting, LLC or its management.