Link Building through Blogger Outreach      Search London   Meetup, 29th   May 2012        Paddy Moogan, SEO Consultant   ...
PADDY MOOGANI’ll be live tweeting from @paddymoogan                    #SearchLondon               Slides available afterw...
PADDY MOOGAN                    The Goal:               Help you go back to               the office tomorrow             ...
PADDY MOOGANIT’S NOT THIS EASY         A combination of these elements will add up to good quality links
PADDY MOOGANBut it can be made easier                              Planning            Processes                          ...
PADDY MOOGANBut it can be made easier                                              We’re going to talk                    ...
PADDY MOOGANContent based link building process                               Find the        Find the                    ...
PADDY MOOGAN                 Who gives a shit               about your content?                Find at least five         ...
PADDY MOOGAN                       Don’t find out here                        that no one cares                       abou...
PADDY MOOGAN               10 ways to find                 link targets
PADDY MOOGANLists – easy pickings         More on the process here –         http://www.seomoz.org/blog/the-power-of-using...
PADDY MOOGANMulti Links Firefox / Linkclump for Chrome         Link: https://addons.mozilla.org/en-US/firefox/addon/multi-...
PADDY MOOGAN         More info: http://www.blogdash.com - $20 a month for Pro membership
PADDY MOOGAN         More info: http://www.bloggerlinkup.com/
PADDY MOOGANAdvanced Search Queries         More help here - http://www.seomoz.org/article/the-professionals-guide-to-adva...
PADDY MOOGANUse Scrape Similar for Chrome                                                                             Righ...
PADDY MOOGANSEOmoz Competitive Link Finder         Tool here - http://www.seomoz.org/labs/link-intersect
PADDY MOOGANFinding People on Twitter         Tool here - http://followerwonk.com/ - there is a paid version that gives yo...
PADDY MOOGAN         More info: http://topsy.com/experts
PADDY MOOGAN         More info: http://www.tomanthony.co.uk/tools/author-crawler/
PADDY MOOGAN               Filtering and               sorting link                   targets
PADDY MOOGANIs it a good site to get a link from?                       Find contact details FIRST!Pro Tip – check header ...
PADDY MOOGAN                                                             Flags up here                                    ...
PADDY MOOGANUse your instincts•    Does it feel like a nice site?•    Has it been updated recently?•    Do they link out t...
PADDY MOOGANRecord in a spreadsheet•    Their name•    Email•    Website URL•    Something specific about them            ...
PADDY MOOGANWrite something specific about them                                          This forms your                  ...
PADDY MOOGANGrab the PageRank & Domain Authority         More info: http://nielsbosma.se/projects/seotools/ and https://se...
PADDY MOOGANThen filter and prioritise them•    Take out low DA and PageRank scores•    Order highest to lowest•    Highli...
PADDY MOOGAN               4 tools to help               with outreach
PADDY MOOGAN         More info: http://www.boomeranggmail.com/
PADDY MOOGAN         More info: http://www.buzzstream.com
PADDY MOOGAN         More info: http://www.engag.io/
PADDY MOOGAN         More info: http://rapportive.com/
PADDY MOOGAN                          Enter email                           and more                         details appea...
PADDY MOOGANOutreach email tips•    Be Personal – use their name•    Good Subject Line•    Mention something Specific (rem...
PADDY MOOGAN     Explain why the should care and link                     (why they give a shit)         Don’t get to the ...
SPEAKER NAME - EDIT FOOTER                             Follow up
PADDY MOOGAN           Always follow up at least once         Most people are busy, its too easy to miss your first email
PADDY MOOGANThey can help you in the future•    Don’t get pushy•    Get feedback on what would have been good for     them...
PADDY MOOGAN               Find the  Find the                  Do       Follow                 Link   Angle               ...
PADDY MOOGAN               Finding bad links
PADDY MOOGANStep 1 – Gather all your backlinks         Use these tools to gather all of your backlinks and dedupe them
PADDY MOOGANStep 2 – Gather metrics by page & domain         Use SEO tools for Excel for the PageRank & read this post abo...
PADDY MOOGANStep 3 – Visualise the low quality links         Use these tools to gather all of your backlinks and dedupe them
PADDY MOOGANStep 4 – Prioritise low quality sitewides                                                                     ...
PADDY MOOGANStep 5 – Prioritise unnatural anchor text         Natural links do NOT contain commercial keywords
Thank You Any Questions?     @paddymooganpaddy.moogan@distilled.netPADDY MOOGAN
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Link Building Through Blogger Outreach

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  • http://fiverr.com/senukexcrlinks/do-senuke-xcr-full-monty-blast-to-your-website-best-full-monty-service

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  • you might want to consider www.outreachr.com the ultimate tool to grab bloggers details for any campaign in over 40 languages.

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  • [twitter]I will be live tweeting from my #SearchLondon talk tonight about link building & blogger outreach[/twitter]
  • [twitter]Question to ask yourself when link building – Who gives a shit about your content? #SearchLondon[/twitter]
  • [twitter]Use curated lists to find link targets, more info here http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building #SearchLondon[/twitter]
  • [twitter]Multi Links plugin for Firefox - https://addons.mozilla.org/en-US/firefox/addon/multi-links/ #SearchLondon[/twitter]
  • [twitter]Use Blogdash for blogger link prospecting – http://www.blogdash.com #SearchLondon[/twitter]
  • [twitter]Join Blogger Linkup for blogger link prospecting – http://www.bloggerlinkup.com #SearchLondon[/twitter]
  • [twitter]Use advanced search operators for link prospecting - http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators #SearchLondon[/twitter]
  • [twitter]Scrape Similar for Chrome - https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd #SearchLondon[/twitter]
  • [twitter]Hidden gem of @SEOmoz - http://www.seomoz.org/labs/link-intersect #SearchLondon [/twitter]
  • [twitter]Find link prospects on Twitter using Followerwonk - http://followerwonk.com/ [/twitter]
  • [twitter]UseTopsy Expert finder to find influencers - http://topsy.com/experts #SearchLondon [/twitter]
  • [twitter]Use AuthorCrawler by @tomanthonyseo for link prospecting - http://www.tomanthony.co.uk/tools/author-crawler/ #SearchLondon[/twitter]
  • [twitter]Install Tout Chrome extension - https://chrome.google.com/webstore/detail/gllmkcahdekdbapmdfnffclacbpnicaj – lets you find email addresses on a page #SearchLondon[/twitter]
  • [twitter]Use SEO Tools for Excel to help filtering & sorting link targets - http://nielsbosma.se/projects/seotools/ #SearchLondon[/twitter]
  • [twitter]Use Boomerang for Gmail to help with outreach - http://www.boomeranggmail.com/ #SearchLondon[/twitter]
  • [twitter]Use BuzzStream to help with keeping outreach organised on scale – http://www.buzzstream.com #SearchLondon[/twitter]
  • [twitter]Use Engagio to help organise social conversations - http://www.engag.io/ #SearchLondon[/twitter]
  • [twitter]UseRapportive to help with link building outreach - http://rapportive.com/ #SearchLondon[/twitter]
  • [twitter]Tips for link building outreach - http://www.wordstream.com/blog/ws/2011/01/13/link-building-contact-info-email #SearchLondon[/twitter]
  • Link Building Through Blogger Outreach

    1. 1. Link Building through Blogger Outreach Search London Meetup, 29th May 2012 Paddy Moogan, SEO Consultant @paddymoogan
    2. 2. PADDY MOOGANI’ll be live tweeting from @paddymoogan #SearchLondon Slides available afterwards
    3. 3. PADDY MOOGAN The Goal: Help you go back to the office tomorrow and build more links
    4. 4. PADDY MOOGANIT’S NOT THIS EASY A combination of these elements will add up to good quality links
    5. 5. PADDY MOOGANBut it can be made easier Planning Processes Tools Outsourcing By using these things, you make your life as a link builder MUCH easier
    6. 6. PADDY MOOGANBut it can be made easier We’re going to talk about these ones Planning Processes Tools Outsourcing By using these things, you make your life as a link builder MUCH easier
    7. 7. PADDY MOOGANContent based link building process Find the Find the Do Follow Link Angle Outreach Up Targets This process can be used for any content based link building
    8. 8. PADDY MOOGAN Who gives a shit about your content? Find at least five people who do!
    9. 9. PADDY MOOGAN Don’t find out here that no one cares about your content Find the Find the Do Follow Link Angle Outreach Up Targets Don’t put all the hard work into creating content only to find out no one is interested
    10. 10. PADDY MOOGAN 10 ways to find link targets
    11. 11. PADDY MOOGANLists – easy pickings More on the process here – http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building
    12. 12. PADDY MOOGANMulti Links Firefox / Linkclump for Chrome Link: https://addons.mozilla.org/en-US/firefox/addon/multi-links/ and https://chrome.google.com/webstore/detail/lfpjkncokllnfokkgpkobnkbkmelfefj
    13. 13. PADDY MOOGAN More info: http://www.blogdash.com - $20 a month for Pro membership
    14. 14. PADDY MOOGAN More info: http://www.bloggerlinkup.com/
    15. 15. PADDY MOOGANAdvanced Search Queries More help here - http://www.seomoz.org/article/the-professionals-guide-to-advanced- search-operators
    16. 16. PADDY MOOGANUse Scrape Similar for Chrome Right click on result and scrape all results with one click Link: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd
    17. 17. PADDY MOOGANSEOmoz Competitive Link Finder Tool here - http://www.seomoz.org/labs/link-intersect
    18. 18. PADDY MOOGANFinding People on Twitter Tool here - http://followerwonk.com/ - there is a paid version that gives you additional details about the users such as their websites
    19. 19. PADDY MOOGAN More info: http://topsy.com/experts
    20. 20. PADDY MOOGAN More info: http://www.tomanthony.co.uk/tools/author-crawler/
    21. 21. PADDY MOOGAN Filtering and sorting link targets
    22. 22. PADDY MOOGANIs it a good site to get a link from? Find contact details FIRST!Pro Tip – check header and footer Ideally this should be done before any content is created
    23. 23. PADDY MOOGAN Flags up here if there is an email on page More info: https://chrome.google.com/webstore/detail/gllmkcahdekdbapmdfnffclacbpnicaj
    24. 24. PADDY MOOGANUse your instincts• Does it feel like a nice site?• Has it been updated recently?• Do they link out to external sites?• What is the Domain Authority? Develop your instincts and over time, you will be able to do this very quickly
    25. 25. PADDY MOOGANRecord in a spreadsheet• Their name• Email• Website URL• Something specific about them This matters a lot! Make sure you include something specific – you will need it later
    26. 26. PADDY MOOGANWrite something specific about them This forms your opening email line and makes you look real This then becomes part of your email and makes you look real
    27. 27. PADDY MOOGANGrab the PageRank & Domain Authority More info: http://nielsbosma.se/projects/seotools/ and https://seogadget.co.uk/links- data-excel-seomoz-api/
    28. 28. PADDY MOOGANThen filter and prioritise them• Take out low DA and PageRank scores• Order highest to lowest• Highlight stand out sitesAllocate your time to each accordingly Put more time into the high level targets as they can seed your content with more people
    29. 29. PADDY MOOGAN 4 tools to help with outreach
    30. 30. PADDY MOOGAN More info: http://www.boomeranggmail.com/
    31. 31. PADDY MOOGAN More info: http://www.buzzstream.com
    32. 32. PADDY MOOGAN More info: http://www.engag.io/
    33. 33. PADDY MOOGAN More info: http://rapportive.com/
    34. 34. PADDY MOOGAN Enter email and more details appear on the right More info: http://www.johnfdoherty.com/rapportive-linkbuilding-tool/
    35. 35. PADDY MOOGANOutreach email tips• Be Personal – use their name• Good Subject Line• Mention something Specific (remember your spreadsheet?)• Explain why they should care and link• Use your location if relevant More info: http://www.wordstream.com/blog/ws/2011/01/13/link-building-contact-info- email
    36. 36. PADDY MOOGAN Explain why the should care and link (why they give a shit) Don’t get to the point of sending emails and not knowing what to say here
    37. 37. SPEAKER NAME - EDIT FOOTER Follow up
    38. 38. PADDY MOOGAN Always follow up at least once Most people are busy, its too easy to miss your first email
    39. 39. PADDY MOOGANThey can help you in the future• Don’t get pushy• Get feedback on what would have been good for them ++ for future content• Create what they want and go back to them next time Use their feedback to shape future link building and content, then go back to them
    40. 40. PADDY MOOGAN Find the Find the Do Follow Link Angle Outreach Up Targets
    41. 41. PADDY MOOGAN Finding bad links
    42. 42. PADDY MOOGANStep 1 – Gather all your backlinks Use these tools to gather all of your backlinks and dedupe them
    43. 43. PADDY MOOGANStep 2 – Gather metrics by page & domain Use SEO tools for Excel for the PageRank & read this post about how to do get DA in Excel - https://seogadget.co.uk/links-data-excel-seomoz-api/
    44. 44. PADDY MOOGANStep 3 – Visualise the low quality links Use these tools to gather all of your backlinks and dedupe them
    45. 45. PADDY MOOGANStep 4 – Prioritise low quality sitewides Sitewide links Learn to love pivot tables: https://seogadget.co.uk/how-to-make-a-pivot-table-and- chart-in-excel/
    46. 46. PADDY MOOGANStep 5 – Prioritise unnatural anchor text Natural links do NOT contain commercial keywords
    47. 47. Thank You Any Questions? @paddymooganpaddy.moogan@distilled.netPADDY MOOGAN

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