Lets Talk About Links Baby<br />Think Visibility<br />5th March 2011<br />Paddy Moogan, SEO Consultant<br />
What I’m Going to Cover<br /><ul><li>Sites Submitted
Generic Tips
Shadier Stuff (Fun Stuff!) – Edited Out</li></li></ul><li>Thefoodplace.co.ukRestaurant Review Website<br />
Link Analysis – Always Do This<br />Current Profile:<br /><ul><li>Lots of sidebar / sitewide links</li></ul>What they need...
Top 10 Italian Restaurants in London</li></ul>Increase your chances of getting the links -<br />Shortlist the ones with we...
Using Twitter for Links (The Easy Way)<br />Sample of 50 followers, 38 had websites...<br />
Step by Step...<br />Find all your followers & get a CSV<br />http://friendorfollow.com/<br />
Find their Website URLs<br />http://qwerly.com/<br />http://qwerly.com/paddymoogan<br />
Will Take a Long Time – Boring!<br />
The Solution – Scraping <br />Google Docs =ImportXML Function + CONCAT<br /><ul><li>Reach out and ask for a link
Launch link bait targeted at them via Twitter
TheFoodPlace.co.uk - I have this list for you </li></li></ul><li>Links from your Customers...<br />Potentially Easy Win<b...
Promote their special offers
Review them on the blog</li></li></ul><li>Smartcatlearning.comChildren’s Dyslexia Test<br />
Quick Analysis<br />Current Situation<br /><ul><li>Not much domain diversity
Some good strong links</li></ul>Opportunities<br /><ul><li>Schools
Parent groups
Mummy bloggers (there are loads!)</li></li></ul><li>Seriously, there are loads!<br />Start with the basics<br />Find a goo...
Even More...<br />http://followerwonk.com<br />
Lots of Link Targets<br />Gives you lots of useful data<br />
Shopsafe.co.ukRetailer Reviews & Vouchers<br />
Ego Bait<br /><ul><li>Awards for Websites
Give badges to winners
Do across every category</li></li></ul><li>Blue Sky Idea<br />Become a Review Aggregator<br /><ul><li>Push customers to le...
Act as an independent review site
Let retailers use the reviews on their site (for a link)</li></li></ul><li>Extra Tip...<br />Implement Microformats for Sh...
Acorn-printing.co.ukT-Shirt Printing<br />
What Makes You Different...<br />You’re a Fair Trade Supplier –<br />You can get links for this...<br />
How to Find the Links<br />Advanced Search Queries<br />
Even More Targets...<br />http://www.fairtrade.org.uk/resources/links.aspx<br />
Universities & Charities<br />Be careful..<br /><ul><li>Don’t overdo the anchor text</li></li></ul><li>Link Bait FTW<br />
Gifts4men.comWhat it says on the tin<br />
Perfect for a Competition<br />www.competitionhunter.com<br />Catch me after for a full list of about 20<br />
Guest Blogging<br />Find Targets & Do Outreach First –<br />Offer them choice of titles<br />Then outsource to oDesk, Text...
Extra Pro Tip<br />Add links to the top of the article<br />
Extra, Extra Pro Tip For Agencies<br />Find Generic Top 10 Sites & Use Multiple Times<br />
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Its all about links baby

  1. 1. Lets Talk About Links Baby<br />Think Visibility<br />5th March 2011<br />Paddy Moogan, SEO Consultant<br />
  2. 2. What I’m Going to Cover<br /><ul><li>Sites Submitted
  3. 3. Generic Tips
  4. 4. Shadier Stuff (Fun Stuff!) – Edited Out</li></li></ul><li>Thefoodplace.co.ukRestaurant Review Website<br />
  5. 5. Link Analysis – Always Do This<br />Current Profile:<br /><ul><li>Lots of sidebar / sitewide links</li></ul>What they need:<br /><ul><li>More domain diversity</li></li></ul><li>Link Bait / Ego Bait<br />Easy Wins –<br /><ul><li>Top 10 Restaurants in Leeds
  6. 6. Top 10 Italian Restaurants in London</li></ul>Increase your chances of getting the links -<br />Shortlist the ones with websites & contact details<br />Run a Survey on your site<br />
  7. 7. Using Twitter for Links (The Easy Way)<br />Sample of 50 followers, 38 had websites...<br />
  8. 8. Step by Step...<br />Find all your followers & get a CSV<br />http://friendorfollow.com/<br />
  9. 9. Find their Website URLs<br />http://qwerly.com/<br />http://qwerly.com/paddymoogan<br />
  10. 10. Will Take a Long Time – Boring!<br />
  11. 11. The Solution – Scraping <br />Google Docs =ImportXML Function + CONCAT<br /><ul><li>Reach out and ask for a link
  12. 12. Launch link bait targeted at them via Twitter
  13. 13. TheFoodPlace.co.uk - I have this list for you </li></li></ul><li>Links from your Customers...<br />Potentially Easy Win<br />Some Ideas on How to Get them to Link <br /><ul><li>Feature in Newsletter
  14. 14. Promote their special offers
  15. 15. Review them on the blog</li></li></ul><li>Smartcatlearning.comChildren’s Dyslexia Test<br />
  16. 16. Quick Analysis<br />Current Situation<br /><ul><li>Not much domain diversity
  17. 17. Some good strong links</li></ul>Opportunities<br /><ul><li>Schools
  18. 18. Parent groups
  19. 19. Mummy bloggers (there are loads!)</li></li></ul><li>Seriously, there are loads!<br />Start with the basics<br />Find a good one -<br />Then click on “Similar”<br />
  20. 20. Even More...<br />http://followerwonk.com<br />
  21. 21. Lots of Link Targets<br />Gives you lots of useful data<br />
  22. 22. Shopsafe.co.ukRetailer Reviews & Vouchers<br />
  23. 23. Ego Bait<br /><ul><li>Awards for Websites
  24. 24. Give badges to winners
  25. 25. Do across every category</li></li></ul><li>Blue Sky Idea<br />Become a Review Aggregator<br /><ul><li>Push customers to leave reviews more
  26. 26. Act as an independent review site
  27. 27. Let retailers use the reviews on their site (for a link)</li></li></ul><li>Extra Tip...<br />Implement Microformats for Shop Reviews<br />Reported 14% Uplift in CTR (Don’t Quote that)<br />
  28. 28. Acorn-printing.co.ukT-Shirt Printing<br />
  29. 29. What Makes You Different...<br />You’re a Fair Trade Supplier –<br />You can get links for this...<br />
  30. 30. How to Find the Links<br />Advanced Search Queries<br />
  31. 31. Even More Targets...<br />http://www.fairtrade.org.uk/resources/links.aspx<br />
  32. 32. Universities & Charities<br />Be careful..<br /><ul><li>Don’t overdo the anchor text</li></li></ul><li>Link Bait FTW<br />
  33. 33. Gifts4men.comWhat it says on the tin<br />
  34. 34. Perfect for a Competition<br />www.competitionhunter.com<br />Catch me after for a full list of about 20<br />
  35. 35. Guest Blogging<br />Find Targets & Do Outreach First –<br />Offer them choice of titles<br />Then outsource to oDesk, Textbroker etc<br />
  36. 36. Extra Pro Tip<br />Add links to the top of the article<br />
  37. 37. Extra, Extra Pro Tip For Agencies<br />Find Generic Top 10 Sites & Use Multiple Times<br />
  38. 38. Ecommerce Sites<br />
  39. 39. Get a link from Safebuy.org.uk<br /><ul><li>Pricey but a handful of strong links
  40. 40. Submit yourself to multiple categories</li></li></ul><li>Get Links to Product Pages<br />Create a video or screen cast of the product<br />Add HTML wrapper with link to product<br />
  41. 41. New Start Ups...<br />60 Second Start Up Posts on Smarta.com<br />
  42. 42. Links from Journalists<br />http://journalisttweets.com/Europe/UK<br />
  43. 43. Thank you! <br />Any Questions?<br />@paddymoogan<br />Paddy.moogan@distilled.co.uk <br />
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