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Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
Its all about links baby
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Its all about links baby

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  • 1. Lets Talk About Links Baby<br />Think Visibility<br />5th March 2011<br />Paddy Moogan, SEO Consultant<br />
  • 2. What I’m Going to Cover<br /><ul><li>Sites Submitted
  • 3. Generic Tips
  • 4. Shadier Stuff (Fun Stuff!) – Edited Out</li></li></ul><li>Thefoodplace.co.ukRestaurant Review Website<br />
  • 5. Link Analysis – Always Do This<br />Current Profile:<br /><ul><li>Lots of sidebar / sitewide links</li></ul>What they need:<br /><ul><li>More domain diversity</li></li></ul><li>Link Bait / Ego Bait<br />Easy Wins –<br /><ul><li>Top 10 Restaurants in Leeds
  • 6. Top 10 Italian Restaurants in London</li></ul>Increase your chances of getting the links -<br />Shortlist the ones with websites & contact details<br />Run a Survey on your site<br />
  • 7. Using Twitter for Links (The Easy Way)<br />Sample of 50 followers, 38 had websites...<br />
  • 8. Step by Step...<br />Find all your followers & get a CSV<br />http://friendorfollow.com/<br />
  • 9. Find their Website URLs<br />http://qwerly.com/<br />http://qwerly.com/paddymoogan<br />
  • 10. Will Take a Long Time – Boring!<br />
  • 11. The Solution – Scraping <br />Google Docs =ImportXML Function + CONCAT<br /><ul><li>Reach out and ask for a link
  • 12. Launch link bait targeted at them via Twitter
  • 13. TheFoodPlace.co.uk - I have this list for you </li></li></ul><li>Links from your Customers...<br />Potentially Easy Win<br />Some Ideas on How to Get them to Link <br /><ul><li>Feature in Newsletter
  • 14. Promote their special offers
  • 15. Review them on the blog</li></li></ul><li>Smartcatlearning.comChildren’s Dyslexia Test<br />
  • 16. Quick Analysis<br />Current Situation<br /><ul><li>Not much domain diversity
  • 17. Some good strong links</li></ul>Opportunities<br /><ul><li>Schools
  • 18. Parent groups
  • 19. Mummy bloggers (there are loads!)</li></li></ul><li>Seriously, there are loads!<br />Start with the basics<br />Find a good one -<br />Then click on “Similar”<br />
  • 20. Even More...<br />http://followerwonk.com<br />
  • 21. Lots of Link Targets<br />Gives you lots of useful data<br />
  • 22. Shopsafe.co.ukRetailer Reviews & Vouchers<br />
  • 23. Ego Bait<br /><ul><li>Awards for Websites
  • 24. Give badges to winners
  • 25. Do across every category</li></li></ul><li>Blue Sky Idea<br />Become a Review Aggregator<br /><ul><li>Push customers to leave reviews more
  • 26. Act as an independent review site
  • 27. Let retailers use the reviews on their site (for a link)</li></li></ul><li>Extra Tip...<br />Implement Microformats for Shop Reviews<br />Reported 14% Uplift in CTR (Don’t Quote that)<br />
  • 28. Acorn-printing.co.ukT-Shirt Printing<br />
  • 29. What Makes You Different...<br />You’re a Fair Trade Supplier –<br />You can get links for this...<br />
  • 30. How to Find the Links<br />Advanced Search Queries<br />
  • 31. Even More Targets...<br />http://www.fairtrade.org.uk/resources/links.aspx<br />
  • 32. Universities & Charities<br />Be careful..<br /><ul><li>Don’t overdo the anchor text</li></li></ul><li>Link Bait FTW<br />
  • 33. Gifts4men.comWhat it says on the tin<br />
  • 34. Perfect for a Competition<br />www.competitionhunter.com<br />Catch me after for a full list of about 20<br />
  • 35. Guest Blogging<br />Find Targets & Do Outreach First –<br />Offer them choice of titles<br />Then outsource to oDesk, Textbroker etc<br />
  • 36. Extra Pro Tip<br />Add links to the top of the article<br />
  • 37. Extra, Extra Pro Tip For Agencies<br />Find Generic Top 10 Sites & Use Multiple Times<br />
  • 38. Ecommerce Sites<br />
  • 39. Get a link from Safebuy.org.uk<br /><ul><li>Pricey but a handful of strong links
  • 40. Submit yourself to multiple categories</li></li></ul><li>Get Links to Product Pages<br />Create a video or screen cast of the product<br />Add HTML wrapper with link to product<br />
  • 41. New Start Ups...<br />60 Second Start Up Posts on Smarta.com<br />
  • 42. Links from Journalists<br />http://journalisttweets.com/Europe/UK<br />
  • 43. Thank you! <br />Any Questions?<br />@paddymoogan<br />Paddy.moogan@distilled.co.uk <br />

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