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Its all about links baby
 

Its all about links baby

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    Its all about links baby Its all about links baby Presentation Transcript

    • Lets Talk About Links Baby
      Think Visibility
      5th March 2011
      Paddy Moogan, SEO Consultant
    • What I’m Going to Cover
      • Sites Submitted
      • Generic Tips
      • Shadier Stuff (Fun Stuff!) – Edited Out
    • Thefoodplace.co.ukRestaurant Review Website
    • Link Analysis – Always Do This
      Current Profile:
      • Lots of sidebar / sitewide links
      What they need:
      • More domain diversity
    • Link Bait / Ego Bait
      Easy Wins –
      • Top 10 Restaurants in Leeds
      • Top 10 Italian Restaurants in London
      Increase your chances of getting the links -
      Shortlist the ones with websites & contact details
      Run a Survey on your site
    • Using Twitter for Links (The Easy Way)
      Sample of 50 followers, 38 had websites...
    • Step by Step...
      Find all your followers & get a CSV
      http://friendorfollow.com/
    • Find their Website URLs
      http://qwerly.com/
      http://qwerly.com/paddymoogan
    • Will Take a Long Time – Boring!
    • The Solution – Scraping 
      Google Docs =ImportXML Function + CONCAT
      • Reach out and ask for a link
      • Launch link bait targeted at them via Twitter
      • TheFoodPlace.co.uk - I have this list for you 
    • Links from your Customers...
      Potentially Easy Win
      Some Ideas on How to Get them to Link
      • Feature in Newsletter
      • Promote their special offers
      • Review them on the blog
    • Smartcatlearning.comChildren’s Dyslexia Test
    • Quick Analysis
      Current Situation
      • Not much domain diversity
      • Some good strong links
      Opportunities
      • Schools
      • Parent groups
      • Mummy bloggers (there are loads!)
    • Seriously, there are loads!
      Start with the basics
      Find a good one -
      Then click on “Similar”
    • Even More...
      http://followerwonk.com
    • Lots of Link Targets
      Gives you lots of useful data
    • Shopsafe.co.ukRetailer Reviews & Vouchers
    • Ego Bait
      • Awards for Websites
      • Give badges to winners
      • Do across every category
    • Blue Sky Idea
      Become a Review Aggregator
      • Push customers to leave reviews more
      • Act as an independent review site
      • Let retailers use the reviews on their site (for a link)
    • Extra Tip...
      Implement Microformats for Shop Reviews
      Reported 14% Uplift in CTR (Don’t Quote that)
    • Acorn-printing.co.ukT-Shirt Printing
    • What Makes You Different...
      You’re a Fair Trade Supplier –
      You can get links for this...
    • How to Find the Links
      Advanced Search Queries
    • Even More Targets...
      http://www.fairtrade.org.uk/resources/links.aspx
    • Universities & Charities
      Be careful..
      • Don’t overdo the anchor text
    • Link Bait FTW
    • Gifts4men.comWhat it says on the tin
    • Perfect for a Competition
      www.competitionhunter.com
      Catch me after for a full list of about 20
    • Guest Blogging
      Find Targets & Do Outreach First –
      Offer them choice of titles
      Then outsource to oDesk, Textbroker etc
    • Extra Pro Tip
      Add links to the top of the article
    • Extra, Extra Pro Tip For Agencies
      Find Generic Top 10 Sites & Use Multiple Times
    • Ecommerce Sites
    • Get a link from Safebuy.org.uk
      • Pricey but a handful of strong links
      • Submit yourself to multiple categories
    • Get Links to Product Pages
      Create a video or screen cast of the product
      Add HTML wrapper with link to product
    • New Start Ups...
      60 Second Start Up Posts on Smarta.com
    • Links from Journalists
      http://journalisttweets.com/Europe/UK
    • Thank you! 
      Any Questions?
      @paddymoogan
      Paddy.moogan@distilled.co.uk