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Its all about links baby

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  • 1. Lets Talk About Links Baby
    Think Visibility
    5th March 2011
    Paddy Moogan, SEO Consultant
  • 2. What I’m Going to Cover
    • Sites Submitted
    • 3. Generic Tips
    • 4. Shadier Stuff (Fun Stuff!) – Edited Out
  • Thefoodplace.co.ukRestaurant Review Website
  • 5. Link Analysis – Always Do This
    Current Profile:
    • Lots of sidebar / sitewide links
    What they need:
    • More domain diversity
  • Link Bait / Ego Bait
    Easy Wins –
    • Top 10 Restaurants in Leeds
    • 6. Top 10 Italian Restaurants in London
    Increase your chances of getting the links -
    Shortlist the ones with websites & contact details
    Run a Survey on your site
  • 7. Using Twitter for Links (The Easy Way)
    Sample of 50 followers, 38 had websites...
  • 8. Step by Step...
    Find all your followers & get a CSV
    http://friendorfollow.com/
  • 9. Find their Website URLs
    http://qwerly.com/
    http://qwerly.com/paddymoogan
  • 10. Will Take a Long Time – Boring!
  • 11. The Solution – Scraping 
    Google Docs =ImportXML Function + CONCAT
    • Reach out and ask for a link
    • 12. Launch link bait targeted at them via Twitter
    • 13. TheFoodPlace.co.uk - I have this list for you 
  • Links from your Customers...
    Potentially Easy Win
    Some Ideas on How to Get them to Link
    • Feature in Newsletter
    • 14. Promote their special offers
    • 15. Review them on the blog
  • Smartcatlearning.comChildren’s Dyslexia Test
  • 16. Quick Analysis
    Current Situation
    • Not much domain diversity
    • 17. Some good strong links
    Opportunities
    • Schools
    • 18. Parent groups
    • 19. Mummy bloggers (there are loads!)
  • Seriously, there are loads!
    Start with the basics
    Find a good one -
    Then click on “Similar”
  • 20. Even More...
    http://followerwonk.com
  • 21. Lots of Link Targets
    Gives you lots of useful data
  • 22. Shopsafe.co.ukRetailer Reviews & Vouchers
  • 23. Ego Bait
    • Awards for Websites
    • 24. Give badges to winners
    • 25. Do across every category
  • Blue Sky Idea
    Become a Review Aggregator
    • Push customers to leave reviews more
    • 26. Act as an independent review site
    • 27. Let retailers use the reviews on their site (for a link)
  • Extra Tip...
    Implement Microformats for Shop Reviews
    Reported 14% Uplift in CTR (Don’t Quote that)
  • 28. Acorn-printing.co.ukT-Shirt Printing
  • 29. What Makes You Different...
    You’re a Fair Trade Supplier –
    You can get links for this...
  • 30. How to Find the Links
    Advanced Search Queries
  • 31. Even More Targets...
    http://www.fairtrade.org.uk/resources/links.aspx
  • 32. Universities & Charities
    Be careful..
    • Don’t overdo the anchor text
  • Link Bait FTW
  • 33. Gifts4men.comWhat it says on the tin
  • 34. Perfect for a Competition
    www.competitionhunter.com
    Catch me after for a full list of about 20
  • 35. Guest Blogging
    Find Targets & Do Outreach First –
    Offer them choice of titles
    Then outsource to oDesk, Textbroker etc
  • 36. Extra Pro Tip
    Add links to the top of the article
  • 37. Extra, Extra Pro Tip For Agencies
    Find Generic Top 10 Sites & Use Multiple Times
  • 38. Ecommerce Sites
  • 39. Get a link from Safebuy.org.uk
    • Pricey but a handful of strong links
    • 40. Submit yourself to multiple categories
  • Get Links to Product Pages
    Create a video or screen cast of the product
    Add HTML wrapper with link to product
  • 41. New Start Ups...
    60 Second Start Up Posts on Smarta.com
  • 42. Links from Journalists
    http://journalisttweets.com/Europe/UK
  • 43. Thank you! 
    Any Questions?
    @paddymoogan
    Paddy.moogan@distilled.co.uk