Its all about links baby

Lets Talk About Links Baby
Think Visibility
5th March 2011
Paddy Moogan, SEO Consultant

What I’m Going to Cover
Sites Submitted
Generic Tips
Shadier Stuff (Fun Stuff!) – Edited Out

Thefoodplace.co.ukRestaurant Review Website

Link Analysis – Always Do This
Current Profile:
Lots of sidebar / sitewide links
What they need:
More domain diversity

Link Bait / Ego Bait
Easy Wins –
Top 10 Restaurants in Leeds
Top 10 Italian Restaurants in London
Increase your chances of getting the links -
Shortlist the ones with websites & contact details
Run a Survey on your site

Using Twitter for Links (The Easy Way)
Sample of 50 followers, 38 had websites...

Step by Step...
Find all your followers & get a CSV
http://friendorfollow.com/

Find their Website URLs
http://qwerly.com/
http://qwerly.com/paddymoogan

Will Take a Long Time – Boring!

The Solution – Scraping 
Google Docs =ImportXML Function + CONCAT
Reach out and ask for a link
Launch link bait targeted at them via Twitter
TheFoodPlace.co.uk - I have this list for you 

Links from your Customers...
Potentially Easy Win
Some Ideas on How to Get them to Link
Feature in Newsletter
Promote their special offers
Review them on the blog

Smartcatlearning.comChildren’s Dyslexia Test

Quick Analysis
Current Situation
Not much domain diversity
Some good strong links
Opportunities
Schools
Parent groups
Mummy bloggers (there are loads!)

Seriously, there are loads!
Start with the basics
Find a good one -
Then click on “Similar”

Even More...
http://followerwonk.com

Lots of Link Targets
Gives you lots of useful data

Shopsafe.co.ukRetailer Reviews & Vouchers

Ego Bait
Awards for Websites
Give badges to winners
Do across every category

Blue Sky Idea
Become a Review Aggregator
Push customers to leave reviews more
Act as an independent review site
Let retailers use the reviews on their site (for a link)

Extra Tip...
Implement Microformats for Shop Reviews
Reported 14% Uplift in CTR (Don’t Quote that)

Acorn-printing.co.ukT-Shirt Printing

What Makes You Different...
You’re a Fair Trade Supplier –
You can get links for this...

How to Find the Links
Advanced Search Queries

Even More Targets...
http://www.fairtrade.org.uk/resources/links.aspx

Universities & Charities
Be careful..
Don’t overdo the anchor text

Link Bait FTW

Gifts4men.comWhat it says on the tin

Perfect for a Competition
www.competitionhunter.com
Catch me after for a full list of about 20

Guest Blogging
Find Targets & Do Outreach First –
Offer them choice of titles
Then outsource to oDesk, Textbroker etc

Extra Pro Tip
Add links to the top of the article

Extra, Extra Pro Tip For Agencies
Find Generic Top 10 Sites & Use Multiple Times

Ecommerce Sites

Get a link from Safebuy.org.uk
Pricey but a handful of strong links
Submit yourself to multiple categories

Get Links to Product Pages
Create a video or screen cast of the product
Add HTML wrapper with link to product

New Start Ups...
60 Second Start Up Posts on Smarta.com

Links from Journalists
http://journalisttweets.com/Europe/UK

Thank you! 
Any Questions?
@paddymoogan
Paddy.moogan@distilled.co.uk

http://www.distilled.co.uk	199
http://www.hallam.biz	121
http://www.distilled.net	115
http://www.hallaminternet.com	55
http://static.slidesharecdn.com	2
http://www.jatinmahindra.com	2
http://webcache.googleusercontent.com	2
http://translate.googleusercontent.com	1
http://xss.yandex.net	1
http://paper.li	1

Its all about links baby

by paddy_moogan on Mar 06, 2011

Accessibility

Upload Details

Usage Rights

10 Embeds 499

Statistics

Its all about links baby — Presentation Transcript