From MozCon 2012 in Seattle - 35 Ways to get Links in 35 Minutes. Edited from the live version with a few bits taken out - sorry!

1. Link Building
Paddy Moogan
Lead SEO Consultant
Distilled
www.distilled.net
@paddymoogan

2. @paddymoogan
IT’S NOT THIS EASY
A combination of these elements will add up to good quality links

3. @paddymoogan
It’s easy for these guys...
These guys have the age, authority, following and connections to get links and social shares by just
pushing out content. Most of us aren’t that lucky.

4. @paddymoogan
Rand’s link building tool
This is Rand’s secret link building tool. He pushes this button on the SEOmoz blog and gets 400
links.

5. @paddymoogan
It wasn’t always like this...
It wasn’t always like this though, go back to the start of the blog and we see this.

6. @paddymoogan
No comments on a Rand Fishkin blog post on SEOmoz!

7. @paddymoogan
Not quite 400 links...

8. @paddymoogan
Not quite 400 links...

9. @paddymoogan
Fast forward to today – Rand is doing a bit better!

10. @paddymoogan
Rand is right...
This is what we should be investing in, it took Rand seven years to get his secret link building tool
working properly, it is a long term strategy.

11. @paddymoogan
But... what do these guys NOT have?
There is one thing that these guys don’t have which most of us do

12. @paddymoogan
Monthly SEO Reports...

13. @paddymoogan
I’ve felt the pain

14. @paddymoogan
This suddenly doesn’t matter
Even the best clients who believe in this long term strategy will not care about it, you will (rightly)
want to know what you did in the last few weeks

15. @paddymoogan
Strategy vs Tactics

16. @paddymoogan
Strategy is important, but you need tactics that will constantly move you closer to the end goal of
the strategy. Without tactics, you will be fired before you can see the strategy work

17. @paddymoogan
Strategy is important, but you need tactics that will constantly move you closer to the end goal of
the strategy. Without tactics, you will be fired before you can see the strategy work

18. PADD Y MOOGAN
35 tips to help
build links in 35
minutes

19. @paddymoogan
The Goal:
Help you go back to
the office on Monday
and build links

20. @paddymoogan
A promise

21. @paddymoogan
Or just give me this...

22. @paddymoogan
1) Bookbait = ego bait in real life
We did this for a client, got 50 contributors to a book, got it printed and mailed them a copy

23. @paddymoogan
When you create the box for your embed codes, put another text box inside. So if someone uses
it, it includes another embed box on their site as well

24. @paddymoogan
When you create the box for your embed codes, put another text box inside. So if someone uses
it, it includes another embed box on their site as well

25. @paddymoogan
Free tool to generate code for you
http://dis.tl/mozcon-embed
This can be a bit messy and complicated so here is a tool to do it for you:
http://dis.tl/mozcon-embed

26. @paddymoogan
3) Photos get links
Use Google Alerts & contact websites that use your photos asking for “photo credit”. Case study
– I did this for a client and sent 16 emails, getting 15 links

27. @paddymoogan
16 emails sent = 15 links placed
Use Google Alerts & contact websites that use your photos asking for “photo credit”. Case study
– I did this for a client and sent 16 emails, getting 15 links

28. @paddymoogan
Photos got them a bunch of strong links from tech sites

29. @paddymoogan
Photos got them a bunch of strong links from tech sites

30. @paddymoogan
Photos got them a bunch of strong links from tech sites

31. @paddymoogan
Photos got them a bunch of strong links from tech sites

32. @paddymoogan
Photos got them a bunch of strong links from tech sites

33. @paddymoogan
Photos got them a bunch of strong links from tech sites

34. @paddymoogan
4) Competitors doing guest posts?
Search for the bylines of your competitors in Google to find where they guest post. Also setup
Google Alerts for the names they use.

35. @paddymoogan
5) Put competitors backlinks into a CSE
Search for things like “guest post” or “sponsored links” 
Use a combination of Open Site Explorer and Google Custom Search Engine to mine your
competitors backlinks for opportunities

36. @paddymoogan
6) Find guest blog opportunities quickly
More info: http://www.blogdash.com

37. @paddymoogan
More info: http://www.bloggerlinkup.com/

38. @paddymoogan
More info: http://guestr.com/

39. @paddymoogan
7) Offer access to paywall content for links
Take first click free to a new level and do deals with bloggers to give them content free but on a
first click free basis

40. @paddymoogan
Example using SEOmoz Pro Perks
Take first click free to a new level and do deals with bloggers to give them content free but on a
first click free basis

41. @paddymoogan
8) Find someone’s email easily
More info: https://chrome.google.com/webstore/detail/gllmkcahdekdbapmdfnffclacbpnicaj

42. @paddymoogan
Can’t find it?
More info: http://rapportive.com/

43. @paddymoogan
More info: http://www.johnfdoherty.com/rapportive-linkbuilding-tool/

44. @paddymoogan
Sneaky tip

45. @paddymoogan
9) BuzzStream Tips
More info: http://www.buzzstream.com

46. @paddymoogan
More info: http://www.buzzstream.com

47. @paddymoogan
10) Make photos embeddable

48. @paddymoogan
Demo here: http://dis.tl/moz-demo
Download here: http://dis.tl/moz-script

49. @paddymoogan
11) Take bloggers to an event
This does require some budget but is a sure fire way to build relationships and build links

50. @paddymoogan
12) Competitors doing badge bait?

51. @paddymoogan
Paste the URL of the badge into Google Image reverse search to find all bloggers that have used
it.

52. @paddymoogan
Oh hello people who like free stuff & link
These are the people who are related to your niche and already show they don’t mind linking out
and displaying badges – become their friends.

53. @paddymoogan
13) Bring offline online
http://venturebeat.com/2012/05/06/brazil-facebook-lies/

54. @paddymoogan
Create a local bloggers
list & use offline
This was a shop in New York who showcased bloggers – the perfect way to build relationships

55. @paddymoogan
14) Ask bloggers what content they want
EXAMPLE REMOVED
This was a recent piece of work we did for a client where we got feedback from bloggers before
we even started designing the infographic.

56. @paddymoogan
Then give them an ego boost
Removed, this was a list of people who had
helped us shape the infographic and data
behind it – these guys linked back to it
We then listed who contributed in a “Sources” section which was a nice ego stroke for them and
helped get them to link back to us

57. @paddymoogan
15) Find writers & bloggers on Twitter
Use this: www.followerwonk.com

58. @paddymoogan
16) Boomerang
More info: http://www.boomeranggmail.com/

59. @paddymoogan
Combine with canned responses
More info: http://www.boomeranggmail.com/

60. @paddymoogan
17) Have a client (person) profile page
When senior people at your company are quoted, it is so much easier to ask for a link to their
profile page rather than the generic homepage. Setup Google Alerts for that person’s name and
ask for links if people have quoted them but not linked.

61. @paddymoogan
18) Monitor tweets & look for websites
This works particularly well for infographics, if someone tweeted it and you find they have a
website, outreach and see if they want to embed it too

62. @paddymoogan
19) PR Request Twitter Hashtags + IFTTT
Signup for IFTTT here, it’s awesome: http://ifttt.com

63. @paddymoogan
Download here: http://dis.tl/if-this
Download here - http://dis.tl/if-this

64. @paddymoogan
20) Make up fake products
Checkout the page (and the links it got) here - http://www.thinkgeek.com/caffeine/wacky-
edibles/e5a7/

65. @paddymoogan
21) Pay your writers to guest blog
It is pretty easy to get a nicely sized pool of outsourced writers – find your best ones and pay
them to find places to put their content

66. @paddymoogan
22) Tweet at people at just the right time
Sometimes you’ll want to get the attention of people at just the right time, what better time than
just after they’ve tweeted and you know they’re online? Try this http://www.sleepingtime.org/

67. @paddymoogan
23) Run or Sponsor a local meetup
Go to www.meetup.com and search for “blogger” and you’ll find loads of meetups. Take your
products to the meetup

68. @paddymoogan
24) Blogger competition (with a twist)
http://holidays.easyjet.com/holiday-ideas-inspiration.htm
To enter the competition, bloggers have to write about your site in some way. But make one of
the conditions “you should nominate five other blogs to take part” and give them (and who they
nominate) an extra chance of winning if they do

69. @paddymoogan
24) Blogger competition (with a twist)
http://holidays.easyjet.com/holiday-ideas-inspiration.htm
To enter the competition, bloggers have to write about your site in some way. But make one of
the conditions “you should nominate five other blogs to take part” and give them (and who they
nominate) an extra chance of winning if they do

70. @paddymoogan
Sorry idea removed!

71. @paddymoogan
26) Second level broken link building
Download the broken link checker here -
https://chrome.google.com/webstore/detail/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB

72. @paddymoogan
Use Check My Links Chrome plugin
Download the broken link checker here -
https://chrome.google.com/webstore/detail/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB

73. @paddymoogan
Don’t stop there
Run Open Site Explorer on the broken links to find out who else is linking to them

74. @paddymoogan
Seven sites linking to the same 404
Another handful of people are linking to this broken page – contact them!

75. @paddymoogan
27) Create a Spotify playlist for your niche

76. @paddymoogan
28) Incentivise sharing a page
Read the case study: http://www.simplyzesty.com/advertising-and-marketing/innocent-create-
inventive-%E2%80%98tweet-and-eat-cheap%E2%80%99-campaign/

77. @paddymoogan
29) Getting your customers to link build
Find out if your customers have websites and try to get them to help you

78. @paddymoogan
30) Konami codes to get discounts
Geek bait FTW
Full library here: http://snaptortoise.com/konami-js/

79. @paddymoogan
31) Monitor HARO tweets for keywords
Download here - http://ifttt.com/recipes/44620

80. @paddymoogan
I made a page of recipes for you
http://dis.tl/link-recipes
Download all the recipes here: http://dis.tl/link-recipes

81. @paddymoogan
32) Build an (good) infographic in an hour
Try it here: http://infogr.am

82. @paddymoogan
33) Use Amazon Wishlists for bloggers
You’ll be able to get the email addresses of high level bloggers, enter their email here and see if
they have a wishlist on Amazon – then send them something

83. @paddymoogan
34) Find outreach targets using Amazon

84. @paddymoogan
Some have no website or contact details 

85. @paddymoogan
Try this:
Over 600 results – just in the UK

86. @paddymoogan
Try this:
Over 7000 results in the US

87. @paddymoogan
Pick a strong website within your niche and partner with them to give away products – this is
awesome for getting deep links to product pages with anchor text from a good domain – also get
them to email you with their entry so you get their direct contact

88. @paddymoogan

89. @paddymoogan
35) Send something physical
Play Video:
Watch it here: http://www.youtube.com/watch?v=UVCoM4ao2Tw

90. @paddymoogan
Remember I made a promise...

91. @paddymoogan
Remember what this does...

92. Paddy Moogan
Lead SEO Consultant
Distilled
www.distilled.net
@paddymoogan