Link Building  Paddy MooganLead SEO Consultant       Distilled   www.distilled.net   @paddymoogan
@paddymooganIT’S NOT THIS EASY           A combination of these elements will add up to good quality links
@paddymooganIt’s easy for these guys...           These guys have the age, authority, following and connections to get lin...
@paddymooganRand’s link building tool           This is Rand’s secret link building tool. He pushes this button on the SEO...
@paddymooganIt wasn’t always like this...           It wasn’t always like this though, go back to the start of the blog an...
@paddymoogan           No comments on a Rand Fishkin blog post on SEOmoz!
@paddymoogan           Not quite 400 links...
@paddymoogan           Not quite 400 links...
@paddymoogan           Fast forward to today – Rand is doing a bit better!
@paddymooganRand is right...           This is what we should be investing in, it took Rand seven years to get his secret ...
@paddymooganBut... what do these guys NOT have?           There is one thing that these guys don’t have which most of us do
@paddymoogan  Monthly SEO Reports...
@paddymoogan               I’ve felt the pain
@paddymooganThis suddenly doesn’t matter           Even the best clients who believe in this long term strategy will not c...
@paddymoogan               Strategy vs Tactics
@paddymoogan           Strategy is important, but you need tactics that will constantly move you closer to the end goal of...
@paddymoogan           Strategy is important, but you need tactics that will constantly move you closer to the end goal of...
PADD Y MOOGAN                35 tips to help                build links in 35                    minutes
@paddymoogan                     The Goal:                Help you go back to               the office on Monday          ...
@paddymoogan               A promise
@paddymooganOr just give me this...
@paddymoogan1) Bookbait = ego bait in real life           We did this for a client, got 50 contributors to a book, got it ...
@paddymoogan           When you create the box for your embed codes, put another text box inside. So if someone uses      ...
@paddymoogan           When you create the box for your embed codes, put another text box inside. So if someone uses      ...
@paddymooganFree tool to generate code for you      http://dis.tl/mozcon-embed           This can be a bit messy and compl...
@paddymoogan3) Photos get links           Use Google Alerts & contact websites that use your photos asking for “photo cred...
@paddymoogan16 emails sent = 15 links placed           Use Google Alerts & contact websites that use your photos asking fo...
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan           Photos got them a bunch of strong links from tech sites
@paddymoogan4) Competitors doing guest posts?           Search for the bylines of your competitors in Google to find where...
@paddymoogan5) Put competitors backlinks into a CSE         Search for things like “guest post” or “sponsored links”     ...
@paddymoogan6) Find guest blog opportunities quickly           More info: http://www.blogdash.com
@paddymoogan           More info: http://www.bloggerlinkup.com/
@paddymoogan           More info: http://guestr.com/
@paddymoogan7) Offer access to paywall content for links           Take first click free to a new level and do deals with ...
@paddymooganExample using SEOmoz Pro Perks           Take first click free to a new level and do deals with bloggers to gi...
@paddymoogan8) Find someone’s email easily           More info: https://chrome.google.com/webstore/detail/gllmkcahdekdbapm...
@paddymooganCan’t find it?           More info: http://rapportive.com/
@paddymoogan           More info: http://www.johnfdoherty.com/rapportive-linkbuilding-tool/
@paddymooganSneaky tip
@paddymoogan9) BuzzStream Tips           More info: http://www.buzzstream.com
@paddymoogan           More info: http://www.buzzstream.com
@paddymoogan10) Make photos embeddable
@paddymooganDemo here: http://dis.tl/moz-demoDownload here: http://dis.tl/moz-script
@paddymoogan11) Take bloggers to an event           This does require some budget but is a sure fire way to build relation...
@paddymoogan12) Competitors doing badge bait?
@paddymoogan           Paste the URL of the badge into Google Image reverse search to find all bloggers that have used    ...
@paddymooganOh hello people who like free stuff & link           These are the people who are related to your niche and al...
@paddymoogan13) Bring offline online           http://venturebeat.com/2012/05/06/brazil-facebook-lies/
@paddymooganCreate a local bloggerslist & use offline           This was a shop in New York who showcased bloggers – the p...
@paddymoogan14) Ask bloggers what content they wantEXAMPLE REMOVED           This was a recent piece of work we did for a ...
@paddymooganThen give them an ego boost    Removed, this was a list of people who had      helped us shape the infographic...
@paddymoogan15) Find writers & bloggers on Twitter           Use this: www.followerwonk.com
@paddymoogan16) Boomerang           More info: http://www.boomeranggmail.com/
@paddymooganCombine with canned responses           More info: http://www.boomeranggmail.com/
@paddymoogan17) Have a client (person) profile page           When senior people at your company are quoted, it is so much...
@paddymoogan18) Monitor tweets & look for websites           This works particularly well for infographics, if someone twe...
@paddymoogan19) PR Request Twitter Hashtags + IFTTT           Signup for IFTTT here, it’s awesome: http://ifttt.com
@paddymooganDownload here: http://dis.tl/if-this           Download here - http://dis.tl/if-this
@paddymoogan20) Make up fake products           Checkout the page (and the links it got) here - http://www.thinkgeek.com/c...
@paddymoogan  21) Pay your writers to guest blog           It is pretty easy to get a nicely sized pool of outsourced writ...
@paddymoogan22) Tweet at people at just the right time           Sometimes you’ll want to get the attention of people at j...
@paddymoogan23) Run or Sponsor a local meetup           Go to www.meetup.com and search for “blogger” and you’ll find load...
@paddymoogan24) Blogger competition (with a twist)http://holidays.easyjet.com/holiday-ideas-inspiration.htm           To e...
@paddymoogan24) Blogger competition (with a twist)http://holidays.easyjet.com/holiday-ideas-inspiration.htm           To e...
@paddymooganSorry idea removed!
@paddymoogan26) Second level broken link building           Download the broken link checker here -           https://chro...
@paddymooganUse Check My Links Chrome plugin           Download the broken link checker here -           https://chrome.go...
@paddymooganDon’t stop there           Run Open Site Explorer on the broken links to find out who else is linking to them
@paddymooganSeven sites linking to the same 404           Another handful of people are linking to this broken page – cont...
@paddymoogan27) Create a Spotify playlist for your niche
@paddymoogan28) Incentivise sharing a page           Read the case study: http://www.simplyzesty.com/advertising-and-marke...
@paddymoogan29) Getting your customers to link build           Find out if your customers have websites and try to get the...
@paddymoogan         30) Konami codes to get discounts                                    Geek bait FTW           Full lib...
@paddymoogan31) Monitor HARO tweets for keywords           Download here - http://ifttt.com/recipes/44620
@paddymooganI made a page of recipes for you         http://dis.tl/link-recipes           Download all the recipes here: h...
@paddymoogan32) Build an (good) infographic in an hour           Try it here: http://infogr.am
@paddymoogan33) Use Amazon Wishlists for bloggers           You’ll be able to get the email addresses of high level blogge...
@paddymoogan34) Find outreach targets using Amazon
@paddymooganSome have no website or contact details 
@paddymooganTry this:               Over 600 results – just in the UK
@paddymooganTry this:               Over 7000 results in the US
@paddymoogan           Pick a strong website within your niche and partner with them to give away products – this is      ...
@paddymoogan
@paddymoogan35) Send something physicalPlay Video:           Watch it here: http://www.youtube.com/watch?v=UVCoM4ao2Tw
@paddymoogan      Remember I made a promise...
@paddymooganRemember what this does...
Paddy MooganLead SEO Consultant       Distilled   www.distilled.net   @paddymoogan
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35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012

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From MozCon 2012 in Seattle - 35 Ways to get Links in 35 Minutes. Edited from the live version with a few bits taken out - sorry!

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35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012

  1. 1. Link Building Paddy MooganLead SEO Consultant Distilled www.distilled.net @paddymoogan
  2. 2. @paddymooganIT’S NOT THIS EASY A combination of these elements will add up to good quality links
  3. 3. @paddymooganIt’s easy for these guys... These guys have the age, authority, following and connections to get links and social shares by just pushing out content. Most of us aren’t that lucky.
  4. 4. @paddymooganRand’s link building tool This is Rand’s secret link building tool. He pushes this button on the SEOmoz blog and gets 400 links.
  5. 5. @paddymooganIt wasn’t always like this... It wasn’t always like this though, go back to the start of the blog and we see this.
  6. 6. @paddymoogan No comments on a Rand Fishkin blog post on SEOmoz!
  7. 7. @paddymoogan Not quite 400 links...
  8. 8. @paddymoogan Not quite 400 links...
  9. 9. @paddymoogan Fast forward to today – Rand is doing a bit better!
  10. 10. @paddymooganRand is right... This is what we should be investing in, it took Rand seven years to get his secret link building tool working properly, it is a long term strategy.
  11. 11. @paddymooganBut... what do these guys NOT have? There is one thing that these guys don’t have which most of us do
  12. 12. @paddymoogan Monthly SEO Reports...
  13. 13. @paddymoogan I’ve felt the pain
  14. 14. @paddymooganThis suddenly doesn’t matter Even the best clients who believe in this long term strategy will not care about it, you will (rightly) want to know what you did in the last few weeks
  15. 15. @paddymoogan Strategy vs Tactics
  16. 16. @paddymoogan Strategy is important, but you need tactics that will constantly move you closer to the end goal of the strategy. Without tactics, you will be fired before you can see the strategy work
  17. 17. @paddymoogan Strategy is important, but you need tactics that will constantly move you closer to the end goal of the strategy. Without tactics, you will be fired before you can see the strategy work
  18. 18. PADD Y MOOGAN 35 tips to help build links in 35 minutes
  19. 19. @paddymoogan The Goal: Help you go back to the office on Monday and build links
  20. 20. @paddymoogan A promise
  21. 21. @paddymooganOr just give me this...
  22. 22. @paddymoogan1) Bookbait = ego bait in real life We did this for a client, got 50 contributors to a book, got it printed and mailed them a copy
  23. 23. @paddymoogan When you create the box for your embed codes, put another text box inside. So if someone uses it, it includes another embed box on their site as well
  24. 24. @paddymoogan When you create the box for your embed codes, put another text box inside. So if someone uses it, it includes another embed box on their site as well
  25. 25. @paddymooganFree tool to generate code for you http://dis.tl/mozcon-embed This can be a bit messy and complicated so here is a tool to do it for you: http://dis.tl/mozcon-embed
  26. 26. @paddymoogan3) Photos get links Use Google Alerts & contact websites that use your photos asking for “photo credit”. Case study – I did this for a client and sent 16 emails, getting 15 links
  27. 27. @paddymoogan16 emails sent = 15 links placed Use Google Alerts & contact websites that use your photos asking for “photo credit”. Case study – I did this for a client and sent 16 emails, getting 15 links
  28. 28. @paddymoogan Photos got them a bunch of strong links from tech sites
  29. 29. @paddymoogan Photos got them a bunch of strong links from tech sites
  30. 30. @paddymoogan Photos got them a bunch of strong links from tech sites
  31. 31. @paddymoogan Photos got them a bunch of strong links from tech sites
  32. 32. @paddymoogan Photos got them a bunch of strong links from tech sites
  33. 33. @paddymoogan Photos got them a bunch of strong links from tech sites
  34. 34. @paddymoogan4) Competitors doing guest posts? Search for the bylines of your competitors in Google to find where they guest post. Also setup Google Alerts for the names they use.
  35. 35. @paddymoogan5) Put competitors backlinks into a CSE Search for things like “guest post” or “sponsored links”  Use a combination of Open Site Explorer and Google Custom Search Engine to mine your competitors backlinks for opportunities
  36. 36. @paddymoogan6) Find guest blog opportunities quickly More info: http://www.blogdash.com
  37. 37. @paddymoogan More info: http://www.bloggerlinkup.com/
  38. 38. @paddymoogan More info: http://guestr.com/
  39. 39. @paddymoogan7) Offer access to paywall content for links Take first click free to a new level and do deals with bloggers to give them content free but on a first click free basis
  40. 40. @paddymooganExample using SEOmoz Pro Perks Take first click free to a new level and do deals with bloggers to give them content free but on a first click free basis
  41. 41. @paddymoogan8) Find someone’s email easily More info: https://chrome.google.com/webstore/detail/gllmkcahdekdbapmdfnffclacbpnicaj
  42. 42. @paddymooganCan’t find it? More info: http://rapportive.com/
  43. 43. @paddymoogan More info: http://www.johnfdoherty.com/rapportive-linkbuilding-tool/
  44. 44. @paddymooganSneaky tip
  45. 45. @paddymoogan9) BuzzStream Tips More info: http://www.buzzstream.com
  46. 46. @paddymoogan More info: http://www.buzzstream.com
  47. 47. @paddymoogan10) Make photos embeddable
  48. 48. @paddymooganDemo here: http://dis.tl/moz-demoDownload here: http://dis.tl/moz-script
  49. 49. @paddymoogan11) Take bloggers to an event This does require some budget but is a sure fire way to build relationships and build links
  50. 50. @paddymoogan12) Competitors doing badge bait?
  51. 51. @paddymoogan Paste the URL of the badge into Google Image reverse search to find all bloggers that have used it.
  52. 52. @paddymooganOh hello people who like free stuff & link These are the people who are related to your niche and already show they don’t mind linking out and displaying badges – become their friends.
  53. 53. @paddymoogan13) Bring offline online http://venturebeat.com/2012/05/06/brazil-facebook-lies/
  54. 54. @paddymooganCreate a local bloggerslist & use offline This was a shop in New York who showcased bloggers – the perfect way to build relationships
  55. 55. @paddymoogan14) Ask bloggers what content they wantEXAMPLE REMOVED This was a recent piece of work we did for a client where we got feedback from bloggers before we even started designing the infographic.
  56. 56. @paddymooganThen give them an ego boost Removed, this was a list of people who had helped us shape the infographic and data behind it – these guys linked back to it We then listed who contributed in a “Sources” section which was a nice ego stroke for them and helped get them to link back to us
  57. 57. @paddymoogan15) Find writers & bloggers on Twitter Use this: www.followerwonk.com
  58. 58. @paddymoogan16) Boomerang More info: http://www.boomeranggmail.com/
  59. 59. @paddymooganCombine with canned responses More info: http://www.boomeranggmail.com/
  60. 60. @paddymoogan17) Have a client (person) profile page When senior people at your company are quoted, it is so much easier to ask for a link to their profile page rather than the generic homepage. Setup Google Alerts for that person’s name and ask for links if people have quoted them but not linked.
  61. 61. @paddymoogan18) Monitor tweets & look for websites This works particularly well for infographics, if someone tweeted it and you find they have a website, outreach and see if they want to embed it too
  62. 62. @paddymoogan19) PR Request Twitter Hashtags + IFTTT Signup for IFTTT here, it’s awesome: http://ifttt.com
  63. 63. @paddymooganDownload here: http://dis.tl/if-this Download here - http://dis.tl/if-this
  64. 64. @paddymoogan20) Make up fake products Checkout the page (and the links it got) here - http://www.thinkgeek.com/caffeine/wacky- edibles/e5a7/
  65. 65. @paddymoogan 21) Pay your writers to guest blog It is pretty easy to get a nicely sized pool of outsourced writers – find your best ones and pay them to find places to put their content
  66. 66. @paddymoogan22) Tweet at people at just the right time Sometimes you’ll want to get the attention of people at just the right time, what better time than just after they’ve tweeted and you know they’re online? Try this http://www.sleepingtime.org/
  67. 67. @paddymoogan23) Run or Sponsor a local meetup Go to www.meetup.com and search for “blogger” and you’ll find loads of meetups. Take your products to the meetup
  68. 68. @paddymoogan24) Blogger competition (with a twist)http://holidays.easyjet.com/holiday-ideas-inspiration.htm To enter the competition, bloggers have to write about your site in some way. But make one of the conditions “you should nominate five other blogs to take part” and give them (and who they nominate) an extra chance of winning if they do
  69. 69. @paddymoogan24) Blogger competition (with a twist)http://holidays.easyjet.com/holiday-ideas-inspiration.htm To enter the competition, bloggers have to write about your site in some way. But make one of the conditions “you should nominate five other blogs to take part” and give them (and who they nominate) an extra chance of winning if they do
  70. 70. @paddymooganSorry idea removed!
  71. 71. @paddymoogan26) Second level broken link building Download the broken link checker here - https://chrome.google.com/webstore/detail/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB
  72. 72. @paddymooganUse Check My Links Chrome plugin Download the broken link checker here - https://chrome.google.com/webstore/detail/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB
  73. 73. @paddymooganDon’t stop there Run Open Site Explorer on the broken links to find out who else is linking to them
  74. 74. @paddymooganSeven sites linking to the same 404 Another handful of people are linking to this broken page – contact them!
  75. 75. @paddymoogan27) Create a Spotify playlist for your niche
  76. 76. @paddymoogan28) Incentivise sharing a page Read the case study: http://www.simplyzesty.com/advertising-and-marketing/innocent-create- inventive-%E2%80%98tweet-and-eat-cheap%E2%80%99-campaign/
  77. 77. @paddymoogan29) Getting your customers to link build Find out if your customers have websites and try to get them to help you
  78. 78. @paddymoogan 30) Konami codes to get discounts Geek bait FTW Full library here: http://snaptortoise.com/konami-js/
  79. 79. @paddymoogan31) Monitor HARO tweets for keywords Download here - http://ifttt.com/recipes/44620
  80. 80. @paddymooganI made a page of recipes for you http://dis.tl/link-recipes Download all the recipes here: http://dis.tl/link-recipes
  81. 81. @paddymoogan32) Build an (good) infographic in an hour Try it here: http://infogr.am
  82. 82. @paddymoogan33) Use Amazon Wishlists for bloggers You’ll be able to get the email addresses of high level bloggers, enter their email here and see if they have a wishlist on Amazon – then send them something
  83. 83. @paddymoogan34) Find outreach targets using Amazon
  84. 84. @paddymooganSome have no website or contact details 
  85. 85. @paddymooganTry this: Over 600 results – just in the UK
  86. 86. @paddymooganTry this: Over 7000 results in the US
  87. 87. @paddymoogan Pick a strong website within your niche and partner with them to give away products – this is awesome for getting deep links to product pages with anchor text from a good domain – also get them to email you with their entry so you get their direct contact
  88. 88. @paddymoogan
  89. 89. @paddymoogan35) Send something physicalPlay Video: Watch it here: http://www.youtube.com/watch?v=UVCoM4ao2Tw
  90. 90. @paddymoogan Remember I made a promise...
  91. 91. @paddymooganRemember what this does...
  92. 92. Paddy MooganLead SEO Consultant Distilled www.distilled.net @paddymoogan

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