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Research   Methodology Presented by, Rohit Mundhara P-21 Neha Pandey  P-24 Pratik Purav  P-29 Saurabh Shinde  P-35 Renu Ka...
Slumdog  Millionaire
 
What is  Research Methodology ? ?
Objectives of our  Research  ?
Hypothesis ?
Hypothesis - 1 “ Slumdog Millionaire” has diminished the Image of Brand INDIA  H 0  : The attributes are not dependent H 1...
Hypothesis - 2 “ Slumdog Millionaire”  has met the expectations of the viewers H 0  : Expectation and reality are not diff...
Type of research conducted Conclusive research Sample size 100 persons Demographics Age – 20 to 50 years
1)  Personal Details ? A)  Name B)  Age Group C)  Gender D)  Occupation Questionnaire ?
5) Did you watch the Movie SLUMDOG MILLIONAIRE ? A) Yes B) No
5) Did you watch the Movie SLUMDOG MILLIONAIRE ?
6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ? A) Yes B) No C) Cant Say
6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?
7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ? A) Yes B) No C) Cant Say
7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?
8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its extr...
8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its extr...
9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as S...
9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as S...
10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ? A) Yes ...
10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?
11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood? A) Yes B) No C) Cant Say
11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?
12) Do you think it is too late for Hollywood to recognize the work of Indian artist ? A) Yes B) No C) Cant Say
12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?
13) Please rate your expectation about the movie before you watched it. 14) Please rate your perceptions on the same facto...
1  2  3  4  5  6  7 a) Acting           b) Story           c) Direction           d) Overall movie  ...
Methods Used 1) Qualitative Analysis Chi Square Test To test the independence of attributes 2) Quantitative Analysis Paire...
Qualitative Analysis <ul><li>H 0  is rejected </li></ul><ul><li>Attributes are dependent </li></ul>D o f = (r-1)(c-1) = (3...
Quantitative Analysis Paired t test Acting Story & Screenplay Direction H 0   is Rejected H 0   is Accepted H 0   is Accep...
Quantitative Analysis Paired t test Overall Movie Music Cast Locations H 0   is Accepted H 0   is Accepted H 0   is Reject...
Conclusion
Limitations <ul><li>Limitation on resources </li></ul><ul><li>Geographical Diversity </li></ul><ul><li>Sample size </li></...
THANK  YOU
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Slumdog Millionaire

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Is Brand Image of India diminished because of Slumdog Millionaire

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Transcript of "Slumdog Millionaire"

  1. 1. Research Methodology Presented by, Rohit Mundhara P-21 Neha Pandey P-24 Pratik Purav P-29 Saurabh Shinde P-35 Renu Karia P-43 Analysis of Hypothesis
  2. 2. Slumdog Millionaire
  3. 4. What is Research Methodology ? ?
  4. 5. Objectives of our Research ?
  5. 6. Hypothesis ?
  6. 7. Hypothesis - 1 “ Slumdog Millionaire” has diminished the Image of Brand INDIA H 0 : The attributes are not dependent H 1 : The attributes are dependent
  7. 8. Hypothesis - 2 “ Slumdog Millionaire” has met the expectations of the viewers H 0 : Expectation and reality are not different H 1 : Expectation and reality are different
  8. 9. Type of research conducted Conclusive research Sample size 100 persons Demographics Age – 20 to 50 years
  9. 10. 1) Personal Details ? A) Name B) Age Group C) Gender D) Occupation Questionnaire ?
  10. 11. 5) Did you watch the Movie SLUMDOG MILLIONAIRE ? A) Yes B) No
  11. 12. 5) Did you watch the Movie SLUMDOG MILLIONAIRE ?
  12. 13. 6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ? A) Yes B) No C) Cant Say
  13. 14. 6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?
  14. 15. 7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ? A) Yes B) No C) Cant Say
  15. 16. 7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?
  16. 17. 8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its extreme focus of Poverty ? A) Yes B) No C) Cant Say
  17. 18. 8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its extreme focus of Poverty ?
  18. 19. 9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as Slumdogs ? A) Yes B) No C) Cant Say
  19. 20. 9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as Slumdogs ?
  20. 21. 10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ? A) Yes B) No C) Cant Say
  21. 22. 10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?
  22. 23. 11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood? A) Yes B) No C) Cant Say
  23. 24. 11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?
  24. 25. 12) Do you think it is too late for Hollywood to recognize the work of Indian artist ? A) Yes B) No C) Cant Say
  25. 26. 12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?
  26. 27. 13) Please rate your expectation about the movie before you watched it. 14) Please rate your perceptions on the same factors of the movie after having seen the movie.
  27. 28. 1 2 3 4 5 6 7 a) Acting        b) Story        c) Direction        d) Overall movie        e) Music        f) Cast        g) Locations       
  28. 29. Methods Used 1) Qualitative Analysis Chi Square Test To test the independence of attributes 2) Quantitative Analysis Paired t Test To test the difference in Mean
  29. 30. Qualitative Analysis <ul><li>H 0 is rejected </li></ul><ul><li>Attributes are dependent </li></ul>D o f = (r-1)(c-1) = (3-1)(7-1) = 12 Level of Significance = 5%
  30. 31. Quantitative Analysis Paired t test Acting Story & Screenplay Direction H 0 is Rejected H 0 is Accepted H 0 is Accepted H 1 is Accepted H 1 is Rejected H 1 is Rejected E <= R E > R E > R
  31. 32. Quantitative Analysis Paired t test Overall Movie Music Cast Locations H 0 is Accepted H 0 is Accepted H 0 is Rejected H 0 is Rejected H 1 is Rejected H 1 is Rejected H 1 is Accepted H 1 is Accepted E = R E = R E > R E > R
  32. 33. Conclusion
  33. 34. Limitations <ul><li>Limitation on resources </li></ul><ul><li>Geographical Diversity </li></ul><ul><li>Sample size </li></ul><ul><li>Opinion of industry experts </li></ul><ul><li>Suggestions of Dr. Murthy </li></ul>
  34. 35. THANK YOU
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