The  Riders, Dhanraj Koli  P-16 Rohit Mundhara  P-21 Neha Pandey  P-24 Pratik Purav  P-29 Saurabh Shinde  P-35 Renu Karia ...
You  might  be  a  biker  if… You wave at bikers even when you’re in your car. You have put motorcycle parts in the dishwa...
<ul><li>HARLEY DAVIDSON, THE MOTORCYLE BRAND.  IS AN EXAMPLE OF HOW PASSION CONSUMERS HAS BEEN INSTRUMDENTAL IN REFLECTING...
<ul><li>Harley Davidson: </li></ul><ul><li>- class </li></ul><ul><li>- attitude </li></ul><ul><li>- aggression </li></ul><...
Company Profile <ul><li>Ranked 397 in fortune 500 list </li></ul><ul><li>Started in 1903 </li></ul><ul><li>Earned  loyal c...
<ul><li>Known for its product quality </li></ul><ul><li>Market Leader in Heavyweight Motorcycle Segment </li></ul><ul><li>...
History
Today
Mission We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public ...
Vision HD, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutua...
Values <ul><li>These are our values. They are the heart of how we run our business. They guide our actions and serve as th...
<ul><li>Influence of religion and tradition.  </li></ul><ul><li>Spread of education and its quality.  </li></ul><ul><li>Ro...
Microeconomic Policies <ul><li>-Pricing policy  -HR  policy  </li></ul>
Human Resource <ul><li>Committee Duties and  Responsibilities is to review the; </li></ul><ul><li>Total compensation </li>...
Human Resource <ul><li>Incidents that may involve a potential conflict of interest </li></ul><ul><li>Disclosure of any wai...
Pricing Policy
International Expansion ? Focus on Europe And Australia Asian Market  Not Promising Potential Customers <ul><li>Key Consid...
Harley in  India
Partnering – Ford, Porsche
Harley-Davidson Financial Services In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davids...
Macroeconomic  policies
Tax structure Govt policies on Automobile Industry
<ul><li>Tax on Bikes in US varies from </li></ul><ul><li>state to state </li></ul><ul><li>- Hawaii, Montana – No tax </li>...
Customs duty for new vehicles   Customs duty for old vehicles  
Monetary Policy <ul><li>Composition of 3 Taxes </li></ul><ul><li>Luxury Tax </li></ul><ul><li>Gas Guzzler Tax </li></ul><u...
<ul><li>-Customs duty  - Excise Duty  -Homologation </li></ul>Import Tax
<ul><li>This policy reflects Harley-Davidson’s commitment to sustainable business practices which include: compliance with...
Challenges of Policies
Harley Davidson Results <ul><li>Revenue for the full year </li></ul><ul><li>2008 was $5.59 billion  </li></ul><ul><li>2007...
<ul><li>Strong marketing </li></ul><ul><li>Product Quality </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Trademark...
<ul><ul><li>The international market is now larger than the U. S. </li></ul></ul><ul><ul><li>Customers value quality parts...
<ul><ul><li>Price factor </li></ul></ul><ul><ul><li>Brain drain </li></ul></ul><ul><ul><li>Reliant on few suppliers </li><...
<ul><ul><li>Harleys ongoing capacity restraints </li></ul></ul><ul><ul><li>Loss in domestic market share in recent years <...
SWOT Analysis <ul><ul><li>S-O Strategies </li></ul></ul><ul><ul><ul><li>Expand production into Europe and Asia </li></ul><...
<ul><li>Expand into Foreign Markets </li></ul><ul><ul><li>Asia </li></ul></ul><ul><ul><li>Europe </li></ul></ul><ul><li>Pr...
Webliograbhy <ul><li>References </li></ul><ul><li>www.Harleydavidson.com </li></ul><ul><li>www.usautomakers.gov </li></ul>...
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Harley Davidson

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Harley's History,today,strengths,weakness.tax structure

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Harley Davidson

  1. 1. The Riders, Dhanraj Koli P-16 Rohit Mundhara P-21 Neha Pandey P-24 Pratik Purav P-29 Saurabh Shinde P-35 Renu Karia P-43 Dr. V. N. Bedekar Institute of Management Studies, Thane
  2. 2. You might be a biker if… You wave at bikers even when you’re in your car. You have put motorcycle parts in the dishwasher. You pull your bike into the motel room and use a bath towel to wipe it off. You take your kids for a ride on your bike before they can walk. You carry a picture of your bike in your wallet. You can’t remember your kids’ names or birthdays, but you can remember that Harley-Davidson made the Knucklehead, Panhead, Shovelhead, Evolution, and Twin Cam 88 & 96
  3. 3. <ul><li>HARLEY DAVIDSON, THE MOTORCYLE BRAND. IS AN EXAMPLE OF HOW PASSION CONSUMERS HAS BEEN INSTRUMDENTAL IN REFLECTING THE LOYALTY TO THE BRAND . </li></ul>
  4. 4. <ul><li>Harley Davidson: </li></ul><ul><li>- class </li></ul><ul><li>- attitude </li></ul><ul><li>- aggression </li></ul><ul><li>- power </li></ul><ul><li>“ I would rather push a Harley than ride a Honda” </li></ul>A Biker’s Sign…
  5. 5. Company Profile <ul><li>Ranked 397 in fortune 500 list </li></ul><ul><li>Started in 1903 </li></ul><ul><li>Earned loyal customers since 106 years </li></ul><ul><li>H.O.G.®- the Harley Owners Group®: over one million members around the globe </li></ul>
  6. 6. <ul><li>Known for its product quality </li></ul><ul><li>Market Leader in Heavyweight Motorcycle Segment </li></ul><ul><li>Presence in U.S., Europe, Australia, and Asia </li></ul><ul><li>3 Divisions: Harley-Davidson Heavyweight Motorcycle, Holiday Rambler , Buell Performance Motorcycle </li></ul>
  7. 7. History
  8. 8. Today
  9. 9. Mission We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.
  10. 10. Vision HD, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, governments and society). HD believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities .
  11. 11. Values <ul><li>These are our values. They are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at every level of the Company. </li></ul>
  12. 12. <ul><li>Influence of religion and tradition. </li></ul><ul><li>Spread of education and its quality. </li></ul><ul><li>Role of social and cultural institutions. </li></ul><ul><li>General standard of living. </li></ul>Corporate Social Responsibility
  13. 13. Microeconomic Policies <ul><li>-Pricing policy -HR policy </li></ul>
  14. 14. Human Resource <ul><li>Committee Duties and Responsibilities is to review the; </li></ul><ul><li>Total compensation </li></ul><ul><li>Career development and management succession plans </li></ul><ul><li>Make recommendations regarding the selection and retention of officers </li></ul>
  15. 15. Human Resource <ul><li>Incidents that may involve a potential conflict of interest </li></ul><ul><li>Disclosure of any waivers of any conflict of interest </li></ul><ul><li>Regular reports to the Board. </li></ul><ul><li>Reassess annually the Human Resources Committee performance </li></ul><ul><li>Establish subcommittees and delegate authority to such subcommittees </li></ul>
  16. 16. Pricing Policy
  17. 17. International Expansion ? Focus on Europe And Australia Asian Market Not Promising Potential Customers <ul><li>Key Considerations </li></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Income </li></ul></ul>Asian Market i.e. Thailand Taiwan
  18. 18. Harley in India
  19. 19. Partnering – Ford, Porsche
  20. 20. Harley-Davidson Financial Services In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson, the same year that Harley-Davidson celebrated its 100th birthday. In August 2008, Harley-Davidson purchased the Italian motorcycle manufacturer MV Agusta. Buell
  21. 21. Macroeconomic policies
  22. 22. Tax structure Govt policies on Automobile Industry
  23. 23. <ul><li>Tax on Bikes in US varies from </li></ul><ul><li>state to state </li></ul><ul><li>- Hawaii, Montana – No tax </li></ul><ul><li>- Colorado – 2.9% </li></ul><ul><li>- California – 4.5% </li></ul><ul><li>- Texas – 8.25% </li></ul><ul><li>- Alabama – 10% </li></ul><ul><li>Motorcycles will now be included as “Qualified Vehicles” in section 1008 of the legislation of this tax relief bill. Anyone purchasing a new motorcycle can deduct the Sales and Excise Tax Paid on their 2009 tax return. </li></ul>Tax
  24. 24. Customs duty for new vehicles   Customs duty for old vehicles  
  25. 25. Monetary Policy <ul><li>Composition of 3 Taxes </li></ul><ul><li>Luxury Tax </li></ul><ul><li>Gas Guzzler Tax </li></ul><ul><li>Corporate Average Fuel Economy </li></ul><ul><li>10% Import Tax </li></ul>
  26. 26. <ul><li>-Customs duty - Excise Duty -Homologation </li></ul>Import Tax
  27. 27. <ul><li>This policy reflects Harley-Davidson’s commitment to sustainable business practices which include: compliance with environmental regulations, advancement of environmental awareness, minimization of environmental risks, reduction of emissions and waste and conservation of energy and water consumption. </li></ul><ul><li>Scope </li></ul><ul><li>Responsibility </li></ul>Corporate environmental policy
  28. 28. Challenges of Policies
  29. 29. Harley Davidson Results <ul><li>Revenue for the full year </li></ul><ul><li>2008 was $5.59 billion </li></ul><ul><li>2007 was $5.73 billion </li></ul>Tax paid by Harley Davidson during FY2008 was 35%
  30. 30. <ul><li>Strong marketing </li></ul><ul><li>Product Quality </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Trademark Licensing </li></ul><ul><li>Supplier relationship </li></ul><ul><li>Designer Store Service </li></ul><ul><li>Distribution Channel </li></ul><ul><li>Wow Biking experience! </li></ul>Strengths
  31. 31. <ul><ul><li>The international market is now larger than the U. S. </li></ul></ul><ul><ul><li>Customers value quality parts. </li></ul></ul><ul><ul><li>Women and younger riders are increasing becoming interested in bikes. </li></ul></ul><ul><ul><li>Industry registrations of heavyweight motorcycles are increasing. </li></ul></ul>Opportunities
  32. 32. <ul><ul><li>Price factor </li></ul></ul><ul><ul><li>Brain drain </li></ul></ul><ul><ul><li>Reliant on few suppliers </li></ul></ul><ul><ul><li>Market share </li></ul></ul><ul><ul><li>Ongoing capacity constraints </li></ul></ul><ul><ul><li>Lengthy lead time </li></ul></ul>Weakness
  33. 33. <ul><ul><li>Harleys ongoing capacity restraints </li></ul></ul><ul><ul><li>Loss in domestic market share in recent years </li></ul></ul><ul><ul><li>Competitors of Harley Davidson </li></ul></ul><ul><ul><li>Environmental protection laws </li></ul></ul><ul><ul><li>Higher production Costs </li></ul></ul><ul><ul><li>Recession </li></ul></ul>Threats
  34. 34. SWOT Analysis <ul><ul><li>S-O Strategies </li></ul></ul><ul><ul><ul><li>Expand production into Europe and Asia </li></ul></ul></ul><ul><ul><li>S-T Strategies </li></ul></ul><ul><ul><ul><li>Increase strong brand name </li></ul></ul></ul><ul><ul><li>W-T Strategies </li></ul></ul><ul><ul><ul><li>Improve employee relationships </li></ul></ul></ul>
  35. 35. <ul><li>Expand into Foreign Markets </li></ul><ul><ul><li>Asia </li></ul></ul><ul><ul><li>Europe </li></ul></ul><ul><li>Product Development </li></ul><ul><ul><li>Expand Motorcycle line for younger market </li></ul></ul><ul><ul><li>Buell expansion </li></ul></ul><ul><li>Concentric Diversification </li></ul><ul><ul><li>Other recreational vehicles </li></ul></ul><ul><ul><li>Expand HOG and BRAG owner member groups </li></ul></ul>Possible Strategies
  36. 36. Webliograbhy <ul><li>References </li></ul><ul><li>www.Harleydavidson.com </li></ul><ul><li>www.usautomakers.gov </li></ul><ul><li>www.wikipedia.com </li></ul><ul><li>www.Usgovtstate.gov </li></ul>
  37. 37. Thank You
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