Why c us tom er research is critical to designing successful digital news services.

Content

Context

lawnmower “… and the main story on today’s 6 o’clock news…”

Morning Evening Lunchtime Importance as a news source Frequency of use Internet Newspaper Television Radio Wake up Commuting Commuting Breakfast … in work… Time

My goal: to relax

My goal: to find out about last night’s match

Wow, this article about the housing market is really interesting…

This article about the housing market is getting in my way

chameleon

Some examples of things we know about news from undertaking user research…

Broad and shallow engagement

“ Has anything in the world changed since I last checked?”

Narrow and deep engagement

People don’t read online. They scan.

Most people just care about the basics.

Most people don’t care about: - Blogging User generated content RSS Personalisation

Most people don’t care about:

- Blogging

User generated content

RSS

Personalisation

Facts Opinion

Serendipity

Summary Understanding context in the real messy world is critical to success. Print news is different to online news. Get the basics right first.

Summary

Understanding context in the real messy world is

critical to success.

Print news is different to online news.

Get the basics right first.