I’m going to talk about a research methodology we recently started experimenting with at Google. It’s called a Social Map. Social Maps have taught us things like: - People’s groups are almost always separate. - Many people don’t use I.M. in many contexts as they think it inefficient and time consuming. - Many people use SMS when they want to avoid an awkward conversation.
Understanding anyone's social network in 60 minutes
Ultimate yet impossible research goal To understand how humans communicate.
Communication products need to understand ‘human communication’