I’m going to talk about a research methodology we recently started experimenting with at Google. It’s called a Social Map. Social Maps have taught us things like: - People’s groups are almost always separate. - Many people don’t use I.M. in many contexts as they think it inefficient and time consuming. - Many people use SMS when they want to avoid an awkward conversation.
Ultimate yet impossible research goal To understand how humans communicate.
Communication products need to understand ‘human communication’