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OUR NEXT
PRODUCT CANVAS
@padday
@intercomintercom.io
THE GREATEST
CHANGES TO SOCIETY
SINCE THE INDUSTRIAL
REVOLUTION
THE FUTURE IS ALREADY HERE,
IT’S JUST NOT EVENLY DISTRIBUTED.
WILLIAM GIBSON
A NETWORK
OF INFORMATION
ABOUT ANYONE,
ANYTHING,AVAILABLE
ANYWHERE,ANYTIME.
Today
Telegraph
N
ew
spapers
Telephone
1876
Photography
1880s
Television
1940s
1844
Printing
Press
1440
Internet
1990
M
ob...
Telegraph
N
ew
spapers
Telephone
Broadcasting
concerts
Photography
Television
Printing
Press
Internet
M
obile
phones
Radio...
Telegraph
N
ew
spapers
Telephone
Visualnew
spapers
Photography
Television
Printing
Press
Internet
M
obile
phones
Radio
C
i...
Telegraph
N
ew
spapers
Telephone
Film
ed
plays
Photography
Television
Printing
Press
Internet
M
obile
phones
Radio
C
inem
...
Telegraph
N
ew
spapers
Telephone
Pages
Photography
Television
Printing
Press
Internet
M
obile
phones
Radio
C
inem
a
Today
...WE’RE WALKING BACKWARDS
INTO THE FUTURE...
MARSHALL MCLUHAN
BETA
Friends
Interests
Friends’ Interests
BETA
Behaviour
3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
ETC.
BEHAVIOUR
INTERESTS
FRIENDS (INTERESTS)
LOCATION
DEMO...
3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
ETC.
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
NEWS
NEWS BASED ON...
3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTE...
3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTE...
3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTE...
3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTE...
FRIENDS
INTERESTS
BEHAVIOUR
LOCATION
DEMOGRAPHY
ETC.
FACEBOOK
GOOGLE,TWITTER
PRODUCT ANALYTICS
LOYALTY PROGRAMS
ETC.
DATA ...
WE ARE ALL
DESIGNING COMPLEX,
DYNAMICALLY
CHANGING,
SOCIAL SYSTEMS.
THE INTERNET IS
PERMEATING
EVERYTHING.
I was online
last night.”
“
CLOTHES
HOMES
TAXIS
MONEY
WEIGHT
BY 2020,
ALL BUSINESSES
WILL BE
INTERNET BUSINESSES.
EVERYTHING
PERSONALISED
+ CONNECTED.
EVERYWHERE.
DESTINATIONS
PUBLISHING +
AGGREGATION SYSTEMS
FACEBOOK
IS NOT A
WEBSITE / APP
TIMELINE CANVASPAGE
NEWSFEED TIMELINE CANVASPAGE
NEWSFEED
STORY
TIMELINE CANVASPAGE
STREAM
ATOMIC UNIT
ATOMIC UNIT
ATOMIC UNIT
ATOMIC UNIT
PUBLICATION OF,
AND ACCESS TO,
INFORMATION IS
EXPLODING.
THE AMOUNT OF INFORMATION BEING
PUBLISHED IS INCREASING EXPONENTIALLY.
THE AMOUNT OF INFORMATION WE HAVE
ACCESS TO IS INCREASING EXPONENTIALLY.
Flickr photo from swamibu
Flickr photo from CeeKay
WE CAN ACCESS THIS EXPONENTIALLY
INCREASING INFORMATION ANYWHERE
AND ANYTIME.
TO FILTER THIS SEA OF INFORMATION,
PEOPLE ARE TURNING TO THEIR FRIENDS.
‘MOBILE’ IS ABOUT
INFORMATION,
NOT DEVICES.
THIS IS NOT A HORSE.
Flickr photo from wilwheaton
THE CAR
CHANGED HOW WE LIVE.
THE CAR
CHANGED COMMERCE.
20M
40M
60M
80M
100M
iPod
1 2 3 4 5 6 7 8 9 10
WEEKS FROM LAUNCH
UNITSSOLD
20M
40M
60M
80M
100M
iPod
iPhone
1 2 3 4 5 6 7 8 9 10
WEEKS FROM LAUNCH
UNITSSOLD
20M
40M
60M
80M
100M
iPod
iPhone
iPad
1 2 3 4 5 6 7 8 9 10
WEEKS FROM LAUNCH
UNITSSOLD
4.5 BILLION PEOPLE HAVE
NEVER USED THE INTERNET.
THE FUTURE OF
MARKETING WILL
BE PERSONAL AND
PERSONALISED.
MASS MARKETING IS
COMING TO AN END.
BUSINESS WILL LOOK
MORE LIKE THE PAST
THAN THE PRESENT
A NETWORK OF EVERYONE +
EVERYTHING, EVERYWHERE.
A FUTURE OF EXPONENTIALLY
INCREASING INFORMATION.
PRODUCTS AS DYNAMICALLY
...
MOVE FAST.
THANKS :)
@padday
@intercomintercom.io
Paul Adams Keynote from Mind The Product conference 2013
Paul Adams Keynote from Mind The Product conference 2013
Paul Adams Keynote from Mind The Product conference 2013
Paul Adams Keynote from Mind The Product conference 2013
Paul Adams Keynote from Mind The Product conference 2013
Paul Adams Keynote from Mind The Product conference 2013
Paul Adams Keynote from Mind The Product conference 2013
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Paul Adams Keynote from Mind The Product conference 2013

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Transcript of "Paul Adams Keynote from Mind The Product conference 2013"

  1. 1. OUR NEXT PRODUCT CANVAS @padday @intercomintercom.io
  2. 2. THE GREATEST CHANGES TO SOCIETY SINCE THE INDUSTRIAL REVOLUTION
  3. 3. THE FUTURE IS ALREADY HERE, IT’S JUST NOT EVENLY DISTRIBUTED. WILLIAM GIBSON
  4. 4. A NETWORK OF INFORMATION ABOUT ANYONE, ANYTHING,AVAILABLE ANYWHERE,ANYTIME.
  5. 5. Today Telegraph N ew spapers Telephone 1876 Photography 1880s Television 1940s 1844 Printing Press 1440 Internet 1990 M obile phones 1990s Radio 1920s C inem a 1900s
  6. 6. Telegraph N ew spapers Telephone Broadcasting concerts Photography Television Printing Press Internet M obile phones Radio C inem a Today
  7. 7. Telegraph N ew spapers Telephone Visualnew spapers Photography Television Printing Press Internet M obile phones Radio C inem a Today
  8. 8. Telegraph N ew spapers Telephone Film ed plays Photography Television Printing Press Internet M obile phones Radio C inem a Today
  9. 9. Telegraph N ew spapers Telephone Pages Photography Television Printing Press Internet M obile phones Radio C inem a Today
  10. 10. ...WE’RE WALKING BACKWARDS INTO THE FUTURE... MARSHALL MCLUHAN
  11. 11. BETA
  12. 12. Friends Interests Friends’ Interests BETA Behaviour
  13. 13. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS ETC. BEHAVIOUR INTERESTS FRIENDS (INTERESTS) LOCATION DEMOGRAPHY ETC. NEWS ANY EXISTING OR PROSPECTIVE CUSTOMER AGGREGATORS
  14. 14. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS ETC. INTERESTS LOCATION DEMOGRAPHY ETC. NEWS NEWS BASED ON YOUR INTERESTS NEWSYOUR FRIENDS HAVE READ NEWS PEOPLE LIKE YOU HAVE READ LOCAL NEWS WORLD NEWS ANY EXISTING OR PROSPECTIVE CUSTOMER AGGREGATORS BEHAVIOUR FRIENDS (INTERESTS)
  15. 15. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS AGGREGATORS ETC. ANY EXISTING OR PROSPECTIVE CUSTOMER INTERESTS LOCATION DEMOGRAPHY ETC. TV BEHAVIOUR FRIENDS (INTERESTS)
  16. 16. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS AGGREGATORS ETC. ANY EXISTING OR PROSPECTIVE CUSTOMER INTERESTS LOCATION DEMOGRAPHY ETC. SHOWSYOUR FRIENDS WATCHED MOVIES + SHOWS BASED ONYOUR INTERESTS MOVIES + SHOWSYOUR FRIENDS SAVED FORYOU MOVIESYOUR FRIENDS WATCHED POPULAR MOVIES + SHOWS INYOUR NEIGHBOURHOOD TV BEHAVIOUR FRIENDS (INTERESTS)
  17. 17. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS AGGREGATORS ETC. ANY EXISTING OR PROSPECTIVE CUSTOMER INTERESTS LOCATION DEMOGRAPHY ETC. PRODUCTS PEOPLE LIKE YOU BOUGHT PRODUCTS BASED ON YOUR INTERESTS PRODUCTSYOUR FRIENDS MARKED FORYOU PRODUCTSYOUR FRIENDS LIKED/BOUGHT POPULAR PRODUCTS IN YOUR NEIGHBOURHOOD eCommerce BEHAVIOUR FRIENDS (INTERESTS)
  18. 18. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS AGGREGATORS ETC. ANY EXISTING OR PROSPECTIVE CUSTOMER INTERESTS LOCATION DEMOGRAPHY ETC. INDIVIDUALLY PERSONALISED PACKAGING DEALS/COUPONS BASED ONYOUR INTERESTS DEALS/COUPONS BASED ONYOUR LOYALTY INDIVIDUALLY HIGHLIGHTED ITEMS POPULAR PRODUCTS IN YOUR NEIGHBOURHOOD Offline shop BEHAVIOUR FRIENDS (INTERESTS)
  19. 19. FRIENDS INTERESTS BEHAVIOUR LOCATION DEMOGRAPHY ETC. FACEBOOK GOOGLE,TWITTER PRODUCT ANALYTICS LOYALTY PROGRAMS ETC. DATA AGGREGATORS
  20. 20. WE ARE ALL DESIGNING COMPLEX, DYNAMICALLY CHANGING, SOCIAL SYSTEMS.
  21. 21. THE INTERNET IS PERMEATING EVERYTHING.
  22. 22. I was online last night.” “
  23. 23. CLOTHES
  24. 24. HOMES
  25. 25. TAXIS
  26. 26. MONEY
  27. 27. WEIGHT
  28. 28. BY 2020, ALL BUSINESSES WILL BE INTERNET BUSINESSES.
  29. 29. EVERYTHING PERSONALISED + CONNECTED. EVERYWHERE.
  30. 30. DESTINATIONS PUBLISHING + AGGREGATION SYSTEMS
  31. 31. FACEBOOK IS NOT A WEBSITE / APP
  32. 32. TIMELINE CANVASPAGE
  33. 33. NEWSFEED TIMELINE CANVASPAGE
  34. 34. NEWSFEED STORY TIMELINE CANVASPAGE
  35. 35. STREAM ATOMIC UNIT ATOMIC UNIT ATOMIC UNIT ATOMIC UNIT
  36. 36. PUBLICATION OF, AND ACCESS TO, INFORMATION IS EXPLODING.
  37. 37. THE AMOUNT OF INFORMATION BEING PUBLISHED IS INCREASING EXPONENTIALLY.
  38. 38. THE AMOUNT OF INFORMATION WE HAVE ACCESS TO IS INCREASING EXPONENTIALLY. Flickr photo from swamibu
  39. 39. Flickr photo from CeeKay WE CAN ACCESS THIS EXPONENTIALLY INCREASING INFORMATION ANYWHERE AND ANYTIME.
  40. 40. TO FILTER THIS SEA OF INFORMATION, PEOPLE ARE TURNING TO THEIR FRIENDS.
  41. 41. ‘MOBILE’ IS ABOUT INFORMATION, NOT DEVICES.
  42. 42. THIS IS NOT A HORSE.
  43. 43. Flickr photo from wilwheaton THE CAR CHANGED HOW WE LIVE.
  44. 44. THE CAR CHANGED COMMERCE.
  45. 45. 20M 40M 60M 80M 100M iPod 1 2 3 4 5 6 7 8 9 10 WEEKS FROM LAUNCH UNITSSOLD
  46. 46. 20M 40M 60M 80M 100M iPod iPhone 1 2 3 4 5 6 7 8 9 10 WEEKS FROM LAUNCH UNITSSOLD
  47. 47. 20M 40M 60M 80M 100M iPod iPhone iPad 1 2 3 4 5 6 7 8 9 10 WEEKS FROM LAUNCH UNITSSOLD
  48. 48. 4.5 BILLION PEOPLE HAVE NEVER USED THE INTERNET.
  49. 49. THE FUTURE OF MARKETING WILL BE PERSONAL AND PERSONALISED.
  50. 50. MASS MARKETING IS COMING TO AN END.
  51. 51. BUSINESS WILL LOOK MORE LIKE THE PAST THAN THE PRESENT
  52. 52. A NETWORK OF EVERYONE + EVERYTHING, EVERYWHERE. A FUTURE OF EXPONENTIALLY INCREASING INFORMATION. PRODUCTS AS DYNAMICALLY CHANGING SYSTEMS. BEHAVIOURAL BASED MARKETING + PERSONAL COMMUNICATION.
  53. 53. MOVE FAST.
  54. 54. THANKS :) @padday @intercomintercom.io
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