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No Spitting - Designing User Experiences in Emerging Markets

by Paul Adams

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Amogh Mundhekar, Business Analyst Product Manager at Wolfram Alpha the language on that nokia phone is my mother tongue, brought a smile on my face. seems like Paul went to mumbai or pune cities in India 4 months ago
Are you sure you want to
Gaurav M, UX developer at anonymous Cool you come to india to see the diversity. 3 years ago
Are you sure you want to

David Freitas, Research And Development at Local is lekker 1 year ago
simone righini, seo at goatseo Tags diversity 1 year ago
Mark Rowland, Director, Interactive Design at Simple Truth 2 years ago
Eric Williamson, SVP/ Director of Digital & Content Strategy at Mullen Tags emerging markets ux advertising 2 years ago
Sandeep Rathod, User Experience Specialist at Zycus Tags spitting no 3 years ago

Paul Adams Google MEX 2008
Life is different. No computers. Research is hard.
Life in emerging markets is very different from what we know and understand.
People. Everywhere.
Chaos. Organic structures.
Adaptations. Shortcuts. Workarounds.
Annotations. Everywhere.
One of the biggest opportunities is that most of these people have never used a computer.
USA 304 71 India 1133 5 China 1326 16  %
One of the biggest challenges is that is that doing research to understand people in these markets is hard.
Photo credit: www.flickr.com/photos/numstead/483006337/
The impact of scale.
Understanding culture.
Understanding culture.
Understanding culture.
Understanding diversity.
Understanding diversity.
Paul Adams Google MEX 2008 [email_address]