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No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
No Spitting - Designing User Experiences in Emerging Markets
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No Spitting - Designing User Experiences in Emerging Markets

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  • Transcript

    • 1. Paul Adams Google MEX 2008
    • 2. Life is different. No computers. Research is hard.
    • 3. Life in emerging markets is very different from what we know and understand.
    • 4. People. Everywhere.
    • 5.  
    • 6.  
    • 7.  
    • 8. Chaos. Organic structures.
    • 9.  
    • 10.  
    • 11.  
    • 12. Adaptations. Shortcuts. Workarounds.
    • 13.  
    • 14.  
    • 15. Annotations. Everywhere.
    • 16.  
    • 17.  
    • 18.  
    • 19. One of the biggest opportunities is that most of these people have never used a computer.
    • 20. USA 304 71 India 1133 5 China 1326 16  %
    • 21.  
    • 22. One of the biggest challenges is that is that doing research to understand people in these markets is hard.
    • 23. Photo credit: www.flickr.com/photos/numstead/483006337/
    • 24.  
    • 25. The impact of scale.
    • 26. Understanding culture.
    • 27. Understanding culture.
    • 28. Understanding culture.
    • 29. Understanding diversity.
    • 30. Understanding diversity.
    • 31.  
    • 32.  
    • 33. Paul Adams Google MEX 2008 [email_address]

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