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No Spitting - Designing User Experiences in Emerging Markets
 

No Spitting - Designing User Experiences in Emerging Markets

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No Spitting - Designing User Experiences in Emerging Markets No Spitting - Designing User Experiences in Emerging Markets Presentation Transcript

  • Paul Adams Google MEX 2008
  • Life is different. No computers. Research is hard.
  • Life in emerging markets is very different from what we know and understand.
  • People. Everywhere.
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  • Chaos. Organic structures.
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  • Adaptations. Shortcuts. Workarounds.
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  • Annotations. Everywhere.
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  • One of the biggest opportunities is that most of these people have never used a computer.
  • USA 304 71 India 1133 5 China 1326 16  %
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  • One of the biggest challenges is that is that doing research to understand people in these markets is hard.
  • Photo credit: www.flickr.com/photos/numstead/483006337/
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  • The impact of scale.
  • Understanding culture.
  • Understanding culture.
  • Understanding culture.
  • Understanding diversity.
  • Understanding diversity.
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  • Paul Adams Google MEX 2008 [email_address]