No Spitting - Designing User Experiences in Emerging Markets

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1 comments

+ Michelle Chen 5 months ago
Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.
www.soezlecturing.com

Sandeep Rathod, User Experience Specialist at Zycus, favorited this 3 months ago
Tags spitting no

Paul Adams Google MEX 2008
Life is different. No computers. Research is hard.
Life in emerging markets is very different from what we know and understand.
People. Everywhere.
Chaos. Organic structures.
Adaptations. Shortcuts. Workarounds.
Annotations. Everywhere.
One of the biggest opportunities is that most of these people have never used a computer.
USA 304 71 India 1133 5 China 1326 16  %
One of the biggest challenges is that is that doing research to understand people in these markets is hard.
Photo credit: www.flickr.com/photos/numstead/483006337/
The impact of scale.
Understanding culture.
Understanding culture.
Understanding culture.
Understanding diversity.
Understanding diversity.
Paul Adams Google MEX 2008 [email_address]