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No Spitting - Designing User Experiences in Emerging Markets

by Paul Adams on Jul 29, 2008

http://www.slideshare.net	10
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com	1

Gaurav M , UX developer at anonymous Cool you come to india to see the diversity. 2 years ago Reply
Are you sure you want to Yes No

David Freitas , Research And Development at Local is lekker 11 months ago
simone righini , seo at goatseo Tags diversity 11 months ago
Mark Rowland , Director, Interactive Design at Simple Truth 1 year ago
Eric Williamson , VP/ Digital Strategy Director @ The Martin Agency at The Martin Agency Tags advertising ux emerging markets 1 year ago
Sandeep Rathod , User Experience Specialist at Zycus Tags spitting no 2 years ago

Paul Adams Google MEX 2008
Life is different. No computers. Research is hard.
Life in emerging markets is very different from what we know and understand.
People. Everywhere.
Chaos. Organic structures.
Adaptations. Shortcuts. Workarounds.
Annotations. Everywhere.
One of the biggest opportunities is that most of these people have never used a computer.
USA 304 71 India 1133 5 China 1326 16  %
One of the biggest challenges is that is that doing research to understand people in these markets is hard.
Photo credit: www.flickr.com/photos/numstead/483006337/
The impact of scale.
Understanding culture.
Understanding culture.
Understanding culture.
Understanding diversity.
Understanding diversity.
Paul Adams Google MEX 2008 [email_address]