×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

How Your Customers' Social Circles Influence What They Buy, What They Do and Where They Go

by VP of Product at Intercom on Mar 31, 2011

  • 62,024 views

 

Statistics

Views

Total Views
62,024
Views on SlideShare
52,395
Embed Views
9,629

Actions

Likes
211
Downloads
2,601
Comments
16

132 Embeds 9,629

http://gigaom.com 2228
http://socialcommercetoday.com 1168
http://www.capitalstockholm.se 641
http://www.kylekutter.com 545
http://sajilai.blogspot.com 453
http://www.hardknoxlife.com 361
http://off-the-record.de 306
http://marketingmanagementblog.com 264
http://ft.akra.de 263
http://garrioharrison.com 220
http://www.web2expo.com 215
http://paper.li 213
http://www.ansto.de 212
http://www.meapeteciacontarte.com 212
url_unknown 124
http://mktcreatesvalue.wordpress.com 116
http://www.frontiering.com.au 111
http://netzwerker.net 109
http://watchingism.blogspot.com 103
http://edoam.tumblr.com 100
http://www.hijodelmedio.com 92
http://sajilai.blogspot.co.uk 81
http://pimpammarket.com 74
http://mktcreatesvalue.com 68
http://blog.basschutte.nl 65
http://juanandres.milleiro.com 61
http://www.joshualyman.com 52
http://scottpurdie.com 50
http://serve4impact.com 50
http://watchingism.blogspot.co.uk 49
http://digitalinnovationtoday.com 45
http://www.liveworld.com 40
http://feeds2.feedburner.com 39
http://michaelbatistich.com 37
http://matildalindblom.tumblr.com 35
http://heinz.typepad.com 34
http://translate.googleusercontent.com 33
http://digitalintelligencetoday.com 31
http://static.slideshare.net 29
http://j-reference.blogspot.com 28
http://w3.ibm.com 26
http://dubclicks.com 26
http://inkwash.posterous.com 26
http://blog.tweetalicious.com 25
http://www.litmanlive.me 24
http://contentconnectsus.posterous.com 23
http://www.zoharurian.com 23
http://otter.popmultimedia.com 23
http://twitter.com 22
http://namesake.com 20
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 16 previous next Post a comment

  • stormec FeelGoodTime.net at FeelGoodTime.net Amazing, I loved it! Please check http://feelgoodtime.net/what-are-benefits-and-side-effects-of-curcumin-kurkumin-curcumin-for-cancer-and-dosage 1 year ago
    Are you sure you want to
    Your message goes here
    Processing…
  • bigwnfan bigwnfan Good synopsis, but it begs the question why Google+ hasn't been more successful. 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • slide_share_7 Farhan Nasir gr8 work 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • frog107cheng Robin Cheng thank you !i'm very like it! 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • purefun1 Evan Bradley, Social Commerce Platform Product Manager at eBay Paul, this stuff is great, really appreciate you sharing... 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • Qibiq Elmar Duiveman, Consultant at Qibiq Nice presentation! www.qibiq.com likes it! 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • nhadas nevo hadas, Partner at & Innovation hi paul
    while your core premise makes sense - the web is being rebuilt around people, i dont buy into your maths and question the REAL decision making impact that technology will have:
    1. messages often dont get out beyond your 10 strongest ties i.e. because i bought puma or addidas doesnt mean my strongest ties will recommend them or that they even bought that brand. the impact here is no different from traditional Word of mouth and offline social networks
    2. there is always a time delay, just because i am choosing to go to fiji on holiday (which may have been impacted by my strongest ties) it doesnt mean that they will send it out to their network etc.. if i had a good trip it will be something they remember and tell others - but again this is just normal word of mouth, so no technology benefit there
    3, there is an inherent information value i.e some people i trust more about certain info than others, in fact - some people i trust more than anybody else and might not ask any other close ties for information

    there are really three issues that i see 1. does technology make word of mouth more effective as a sales tool and more measurable than it currently is (i.e. are we just measuring wom better but we havent actually impacted behavior in a significant way)
    2. what is the timing impact of social media WOM (i.e. yes, 236 people may be impacted - but over a period of 3 years when they make that specific purchasing decision)
    3, WOM is not a contrived event (which most social media unfortunately is) by making sharing/inviting people to join us easier (like a facebook event or a livingsocial coupon) what technology is doing is just simplifying the communication layer but in no way actually 'socialising' anything. i could have sent a letter, picked up the phone or used a variety of other technologies...
    2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • tinyvox Tiny Vox It hurts my head, it's so great. 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • AAinslie Alexander Ainslie, Evangelist / Free-Thinker at Internet Very useful food for thought. Thanks for sharing. Pondering how all of this can be harnessed for social good... @AAinslie 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • heather.stark Heather Stark, Analyst at Kinran Curious about your comment that 'bridges' are not special. Do you mean they're not special because everyone is a bridge (although I think for sure some peopel are bridgier than others...)? Or do you mean that there's no special quality to being a bridge, vis a vis message passing? If so that's at odds with some thinking I've run into (e.g. 'structural holes'). p.s. really interesting stuff! thanks! 3 years ago
    Are you sure you want to
    Your message goes here
    Processing…

110 of 16 previous next

Post Comment
Edit your comment

How Your Customers' Social Circles Influence What They Buy, What They Do and Where They Go How Your Customers' Social Circles Influence What They Buy, What They Do and Where They Go Presentation Transcript