Your SlideShare is downloading. ×
0
The 7 traits of UX-Led Businesses
The 7 traits of UX-Led Businesses
The 7 traits of UX-Led Businesses
The 7 traits of UX-Led Businesses
The 7 traits of UX-Led Businesses
The 7 traits of UX-Led Businesses
The 7 traits of UX-Led Businesses
The 7 traits of UX-Led Businesses
The 7 traits of UX-Led Businesses
The 7 traits of UX-Led Businesses
The 7 traits of UX-Led Businesses
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The 7 traits of UX-Led Businesses

582

Published on

The new breed of tech business leaders have repeatedly shown us that user experience should be used as a holistic and strategic approach to business leadership, and not just a sub-set of product or …

The new breed of tech business leaders have repeatedly shown us that user experience should be used as a holistic and strategic approach to business leadership, and not just a sub-set of product or interface design. Putting user experience at the centre of management decisions creates efficiency, role clarity, common purpose, focus and has a depoliticising effect, reducing unnecessary drag on the organisation. By being obsessed with every detail of UX they have also proven that leadership is not a human trait but rather an emergent property of system. i.e. Leadership emerges when a system regularly renders compelling customer experiences. Leaders should then be assessed on the trail of customer experiences they leave behind and not on intrinsic characteristics that may never affect the experience of the customer.

Historically, user experience may have been viewed as a soft metric but these businesses have also proven that the affect on hard business metrics, like revenue and profitability can be immense. Amazon, Google, Pinterest, Zappos, Dropbox, Tumblr and Square put user experience first and have returned billions of dollars to shareholders whilst doing away with cost centres, such as large advertising budgets and media spend.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
582
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE 7 TRAITS OF UX LED BUSINESSES
  • 2. 1. They clearly define and communicate the higher level purpose of the company. ‘We wanted to create joy for our people and our customers’ - Chip Conley, ex-CEO of Joie de Vivre Hotels
  • 3. Chip Conley, Founder of Joie De Vivre Hotels & fest300.com
  • 4. 2. They identify, challenge and constantly revisit the PURCHASE DRIVERS in their industry/product category. e.g. freshness in bakeries, wait times in banking
  • 5. 3. They clearly define, articulate, physically draw, digitise, share and constantly revisit a map of the ideal customer experience.
  • 6. 4. They have a leadership team that understands the vision for the experience and are willing to put the the customer’s experience ahead of other need sets* *generally these red herrings are short term commercial pressures or organisational efficiency issues
  • 7. 5. They build systems that support the defined experience and it’s composite experiential ‘slices’.
  • 8. 6. They have team members who are clear about which part of the experience they own, and who consciously put this above politics, personalities and power struggles.
  • 9. 7. They keep iterating the slices towards a better experience.
  • 10. When people that work in any position of leadership in a company : Are aware of their roles as experience designers; Are able to weave a specific ethos into these experiences… The result is deep competitive advantage.
  • 11. uxfoundry.co.za

×