Pantaloons analysis at city center mall

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this is analysis of pantaloons at city center mall, it includes visual merchandising, sowt, personal, supply chian of the same store.

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Pantaloons analysis at city center mall

  1. 1. RETAIL MANAGEMENT PANTALOONS
  2. 2. Road map             Introduction Vision mission Product Price Place Promotion Personal Presentation Visual merchandising Visual communication SWOT Conclusion
  3. 3. Introduction  Pantaloons Retail India Ltd. is one of India’s largest organized modern-format retailers promoted by Mr. Kishore Biyani.  the company operates over 7 million square feet of retail space has over 1000 stores across 53 cities in India and employs over 25,000 people.  Pantaloons is among India's largest chains of fashion stores. Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers.  Pantaloons is a department store
  4. 4. Vision mission  VISION: Future Group shall deliver Everything, Every where Every time for Every Indian Consumer in the most profitable manner.  MISSION: We shall be efficient, cost- conscious and committed to quality in whatever we do.  CORE VALUES: Rewrite rules. Retain values.
  5. 5. Product PANTALOONS Men’s Formals Casuals John Miller Urbana Scullers Indigo Nation Lombard Suites n blazers Women’s Ethnic RIG F Factor UMM Ajile Bare denim JM Sports Lee Copper formals Annabelle Scullers Casuals Jealous 21 Bare denim RIG UMM Lee Copper Honey Ajile 109 F Biba Kid’s Ethnic Rang Manch Aakriti Chalk Bare kids Lee copper juniors Rig umm
  6. 6. Private labels  John Miller  Lombard  Suites n blazers  RIG  UMM  Bare  JM Sports  Chalk  Annabelle  Jealous 21  Honey  Ajile  Rangmanch  Akkritti
  7. 7. Leased department  SIA  Sarah  Zaveri pearls
  8. 8. Place – Store Location  The location of a retail store occupies an important place in retail strategy.  Store location- city center mall Mumbai center.  It is located in the centre of the city.  The traffic  Accessibility of the market  Visibility
  9. 9. Layout
  10. 10. Price High turnover Low Margin High Margin Low turnover Since Pantaloons provides products to a potentially large number of customers at affordable prices, it falls in the High Turnover Low Margin Category.
  11. 11. Price strategy of pantaloons  Multiple unit pricing  Markdown  One-price policy  Odd pricing  Private label Brand pricing
  12. 12. Promotion  Pantaloons is the first company to promote their products through movies like 3 Idiots , Kya kool hai hum , Na tum jaano na hum , jail.  Sponsor events which are watched by the youth like the Pantaloons Femina Miss India which they relate to or is liked by the youth.  Talk 24 seam card
  13. 13. Youth icons
  14. 14. Green Card 1 star 3 star 5 star 7 star
  15. 15. Personal  Recruitment and Selection  In-house data bank  Walk-in advertisement  Internal Referral  Training  Retention Strategy
  16. 16. Presentation  store exterior  Storefront  Marquee  Entrances  Door type
  17. 17. Store exterior  Display window  Colors and material
  18. 18. Store interiors    Managing space Value of space Allocating space  Back room  Office and other functional space  The aisles  Service areas  Non selling areas of the sales floor  Wall space and the floor space
  19. 19. Visual merchandising  Color presentation  Vertical merchandising
  20. 20.  Style/ Item oriented Presentation  Price lining
  21. 21.  Feature areas  Straight Rack  Rounder  Four-way
  22. 22.  Gondolas  Closed sell  Open cell
  23. 23. Store Atmospherics  Visual communication  Lighting  Colors  Music
  24. 24. Store security  Customer theft.  Employee theft.
  25. 25. Assortment and Variety High variety Low Assortment High Assortment Low variety
  26. 26. Supply chain Factory Mother Distribution Center Regional Distribution Center Warehouse 1 Store 1 Store 2 Warehouse 2 Store 3 Store 4 Warehouse 3 Store 5 Store 6 Pantaloons use ARS ( automatic replenishment system). They keep stock for 3 months.
  27. 27. SWOT Strength:  Pioneer in the industry, largest market share and capitalization.  Strong supply chain mechanism.  Higher bargaining power due to maximum number of stores, higher customer footfalls and covering most types of formats.  Human Capital – attracting the most talented pool from best business schools across India.  Understanding of Fashion  Unique Discounting/ Markdown  Private label brands
  28. 28. Weakness:     Low employee retention levels at shop floor level due to better pay package by competitors. Since Pantaloons Retail India Ltd sell products across many sectors, it may not have the flexibility of some of its more focused competitors. Pantaloons does not function internationally, which has an effect on success, as they do not reach consumers in overseas markets. Its focused only in the middle and upper middle class.
  29. 29. Opportunities:  Geographical Expansion: Untapped market in terms of tier II and tier III cities.  Untapped segments such as ethnic wear, Organic cotton wear etc.  Luxury segment with brands like Gucci, Tommy, Armani etc.  Stand alone stores of other brands like Bare, UMM etc.  Getting license agreement of smaller regional brands.  More effective online shopping for garments.
  30. 30. Threats  Competitive rivalry in the industry Pantaloon is facing competition from Westside (Trent), Shoppers Stop, Reliance Trends, Lifestyle, Globus etc.  Foreign players like Carrefour, Tesco, and WalMart lined for their Indian operations.  Increasing cost of raw material, power and transportation.  Delay in store delivery
  31. 31. THANKYOU KING OF INDIAN RETAIL

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