Retail India Ltd. is one of India’s largest organized
modern-format retailers promoted by Mr. Kishore Biyani.
the company operates over 7 million square feet of retail space
has over 1000 stores across 53 cities in India and employs over
Pantaloons is among India's largest chains of fashion stores.
Pantaloons Fresh Fashion, with its focus on 'fresh look, feel
and attitude' offers, trendy and hip collections that are in sync
with the hopes and aspirations of discerning young and
Pantaloons is a department store
Future Group shall deliver Everything, Every where
Every time for Every Indian Consumer in the most profitable
We shall be efficient, cost- conscious and committed to
quality in whatever we do.
Rewrite rules. Retain values.
Suites n blazers
Lee copper juniors
Suites n blazers
Place – Store Location
location of a retail store occupies an
important place in retail strategy.
Store location- city center mall Mumbai center.
It is located in the centre of the city.
Accessibility of the market
Since Pantaloons provides products to a potentially large number
of customers at affordable prices, it falls in the High Turnover Low Margin Category.
is the first company to promote their products
through movies like 3 Idiots , Kya kool hai hum , Na tum
jaano na hum , jail.
Sponsor events which are watched by the youth like the
Pantaloons Femina Miss India which they relate to or is liked
by the youth.
24 seam card
In-house data bank
Colors and material
Value of space
Office and other functional space
Non selling areas of the sales floor
Wall space and the floor space
Assortment and Variety
Mother Distribution Center
Regional Distribution Center
Pantaloons use ARS ( automatic replenishment system). They
keep stock for 3 months.
Pioneer in the industry, largest market share and
Strong supply chain mechanism.
Higher bargaining power due to maximum
number of stores, higher customer footfalls and
covering most types of formats.
Human Capital – attracting the most talented pool
from best business schools across India.
Understanding of Fashion
Unique Discounting/ Markdown Private label brands
Low employee retention levels at shop floor level due
to better pay package by competitors.
Since Pantaloons Retail India Ltd sell products across
many sectors, it may not have the flexibility of some of
its more focused competitors.
Pantaloons does not function internationally, which has
an effect on success, as they do not reach consumers in
Its focused only in the middle and upper middle class.
Expansion: Untapped market in
terms of tier II and tier III cities.
Untapped segments such as ethnic wear, Organic
cotton wear etc.
Luxury segment with brands like Gucci, Tommy,
Stand alone stores of other brands like Bare, UMM
Getting license agreement of smaller regional
More effective online shopping for garments.
rivalry in the industry Pantaloon is
facing competition from Westside (Trent),
Shoppers Stop, Reliance Trends, Lifestyle, Globus
Foreign players like Carrefour, Tesco, and WalMart lined for their Indian operations.
Increasing cost of raw material, power and
Delay in store delivery