How to break the internet

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A talk done at BarCamp London 4 on how to break the internet using social applications

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How to break the internet

  1. How to Break the Internet <ul><li>Paul Johnston </li></ul><ul><li>Entrepreneur, Innovator, Businessman </li></ul><ul><li>Addicted to Twitter (when it's up!) </li></ul><ul><li>http://twitter.com/pjnet </li></ul><ul><li>http://friendfeed.com/padajo </li></ul><ul><li>http://padajo.wordpress.com </li></ul>
  2. How to Break the Internet In The Beginning...
  3. How to Break the Internet <ul><li>It was all very simple </li></ul><ul><li>First came email </li></ul><ul><li>The internet came into being off the back of email </li></ul><ul><li>Then some other stuff like Usenet and Gopher </li></ul><ul><li>Then came HTML and the Mosaic browser </li></ul><ul><li>The interwebnet was truly born </li></ul>
  4. How to Break the Internet The Egyptians are coming!
  5. How to Break the Internet <ul><li>Companies started creating brochureware </li></ul><ul><li>Lots of content started to be added to the fledgling interwebnet </li></ul><ul><li>It all got a bit difficult to navigate </li></ul><ul><li>Companies started providing organisation and searching </li></ul><ul><li>Yahoo! Won the day </li></ul>
  6. How to Break the Internet Wandering in the Wilderness
  7. How to Break the Internet <ul><li>Proper Search Engines started to come along </li></ul><ul><li>Google happened! </li></ul><ul><li>Everyone loved Google </li></ul><ul><li>Google ads started allowing people to easily make money </li></ul>
  8. How to Break the Internet <ul><li>Peer to peer technologies emerged </li></ul><ul><li>Really big files started to move </li></ul><ul><li>Copyright started to be infringed </li></ul><ul><li>Media companies started seeing revenue problems </li></ul>
  9. How to Break the Internet The Promised Land...? Web 2.0
  10. How to Break the Internet <ul><li>Blogs, wikis, RSS, Video, all started to happen </li></ul><ul><li>UGC happened </li></ul><ul><li>The interwebnet felt like it was changing and becoming more something for the community that used it </li></ul><ul><li>Someone thought that we should call all this stuff something different </li></ul>
  11. How to Break the Internet <ul><li>So someone came up with... </li></ul><ul><li>Web 2.0 </li></ul><ul><li>And we had a proliferation of Web 2.0 Websites and Social Networks </li></ul><ul><li>Then we got things like Twitter </li></ul><ul><li>And then Friendfeed came along </li></ul>
  12. How to Break the Internet Uh Oh
  13. How to Break the Internet <ul><li>I love Twitter </li></ul><ul><li>... and blogs </li></ul><ul><li>... and friendfeed </li></ul><ul><li>And I love content aggregators </li></ul>
  14. How to Break the Internet The Problem with Aggregators
  15. How to Break the Internet <ul><li>Friendfeed is the most interesting tool of the moment (for me) </li></ul><ul><li>It's an aggregator of all your stuff on the internet </li></ul><ul><li>Commenting on any web-based content </li></ul><ul><li>Aggregators cannot easily distinguish between 2 versions of the same content </li></ul>
  16. How to Break the Internet RSS is the problem... or is it?
  17. How to Break the Internet <ul><li>So here's the problem </li></ul><ul><li>Setup an account on twitter (e.g. extremefeedback) </li></ul><ul><li>Then go and setup a friendfeed account (the same) </li></ul><ul><li>Tell friendfeed you've got a twitter account and it starts to consume it </li></ul><ul><li>Then use twitterfeed to consume the friendfeed feed and post it to twitter </li></ul><ul><li>You have the perfect feedback loop </li></ul>
  18. How to Break the Internet Internet Feedback Loops: SpamBack
  19. How to Break the Internet <ul><li>One piece of content </li></ul><ul><li>Propagation across the internet </li></ul><ul><li>Re-post back to the original place </li></ul><ul><li>It's not new </li></ul><ul><li>It will become a problem </li></ul><ul><li>We're going to get more and more SpamBack </li></ul>
  20. How to Break the Internet Is there a way out of this?
  21. How to Break the Internet <ul><li>Yes </li></ul><ul><li>But we need to change how we consume content </li></ul><ul><li>Especially RSS </li></ul><ul><li>The key is the unique content ID </li></ul><ul><li>As well as passing around the content we need to pass around an ID </li></ul>
  22. How to Break the Internet <ul><li>Pass around an ID alongside the content </li></ul><ul><li>System that consumes will need to check that it hasn't already seen that ID </li></ul><ul><li>If it has, it drops the content </li></ul><ul><li>It's not foolproof, but it's a starting point </li></ul><ul><li>The more aggregators there are, the more this idea of SpamBack will need to be taken into account </li></ul>
  23. How to Break the Internet ” Dude! You'll break the internet!”
  24. How to Break the Internet <ul><li>We have to be more careful about how we program consumption of RSS and other content feeds to avoid SpamBack </li></ul><ul><li>Responsibility lies with both the aggregator and the feed creator </li></ul><ul><li>As a friend of mine said when I was going to test this theory: </li></ul><ul><ul><ul><li>” Dude! You'll break the internet!” </li></ul></ul></ul>
  25. How to Break the Internet <ul><li>Paul Johnston </li></ul><ul><li>Entrepreneur, Innovator, Businessman </li></ul><ul><li>Addicted to Twitter (when it's up!) </li></ul><ul><li>http://twitter.com/pjnet </li></ul><ul><li>http://friendfeed.com/padajo </li></ul><ul><li>http://padajo.wordpress.com </li></ul>

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