How to Break the Internet Paul Johnston Entrepreneur, Innovator, Businessman Addicted to Twitter (when it's up!) http://twitter.com/pjnet http://friendfeed.com/padajo http://padajo.wordpress.com

Paul Johnston

Entrepreneur, Innovator, Businessman

Addicted to Twitter (when it's up!)

http://twitter.com/pjnet

http://friendfeed.com/padajo

http://padajo.wordpress.com

How to Break the Internet In The Beginning...

How to Break the Internet It was all very simple First came email The internet came into being off the back of email Then some other stuff like Usenet and Gopher Then came HTML and the Mosaic browser The interwebnet was truly born

It was all very simple

First came email

The internet came into being off the back of email

Then some other stuff like Usenet and Gopher

Then came HTML and the Mosaic browser

The interwebnet was truly born

How to Break the Internet The Egyptians are coming!

How to Break the Internet Companies started creating brochureware Lots of content started to be added to the fledgling interwebnet It all got a bit difficult to navigate Companies started providing organisation and searching Yahoo! Won the day

Companies started creating brochureware

Lots of content started to be added to the fledgling interwebnet

It all got a bit difficult to navigate

Companies started providing organisation and searching

Yahoo! Won the day

How to Break the Internet Wandering in the Wilderness

How to Break the Internet Proper Search Engines started to come along Google happened! Everyone loved Google Google ads started allowing people to easily make money

Proper Search Engines started to come along

Google happened!

Everyone loved Google

Google ads started allowing people to easily make money

How to Break the Internet Peer to peer technologies emerged Really big files started to move Copyright started to be infringed Media companies started seeing revenue problems

Peer to peer technologies emerged

Really big files started to move

Copyright started to be infringed

Media companies started seeing revenue problems

How to Break the Internet The Promised Land...? Web 2.0

How to Break the Internet Blogs, wikis, RSS, Video, all started to happen UGC happened The interwebnet felt like it was changing and becoming more something for the community that used it Someone thought that we should call all this stuff something different

Blogs, wikis, RSS, Video, all started to happen

UGC happened

The interwebnet felt like it was changing and becoming more something for the community that used it

Someone thought that we should call all this stuff something different

How to Break the Internet So someone came up with... Web 2.0 And we had a proliferation of Web 2.0 Websites and Social Networks Then we got things like Twitter And then Friendfeed came along

So someone came up with...

Web 2.0

And we had a proliferation of Web 2.0 Websites and Social Networks

Then we got things like Twitter

And then Friendfeed came along

How to Break the Internet Uh Oh

How to Break the Internet I love Twitter ... and blogs ... and friendfeed And I love content aggregators

I love Twitter

... and blogs

... and friendfeed

And I love content aggregators

How to Break the Internet The Problem with Aggregators

How to Break the Internet Friendfeed is the most interesting tool of the moment (for me) It's an aggregator of all your stuff on the internet Commenting on any web-based content Aggregators cannot easily distinguish between 2 versions of the same content

Friendfeed is the most interesting tool of the moment (for me)

It's an aggregator of all your stuff on the internet

Commenting on any web-based content

Aggregators cannot easily distinguish between 2 versions of the same content

How to Break the Internet RSS is the problem... or is it?

How to Break the Internet So here's the problem Setup an account on twitter (e.g. extremefeedback) Then go and setup a friendfeed account (the same) Tell friendfeed you've got a twitter account and it starts to consume it Then use twitterfeed to consume the friendfeed feed and post it to twitter You have the perfect feedback loop

So here's the problem

Setup an account on twitter (e.g. extremefeedback)

Then go and setup a friendfeed account (the same)

Tell friendfeed you've got a twitter account and it starts to consume it

Then use twitterfeed to consume the friendfeed feed and post it to twitter

You have the perfect feedback loop

How to Break the Internet Internet Feedback Loops: SpamBack

How to Break the Internet One piece of content Propagation across the internet Re-post back to the original place It's not new It will become a problem We're going to get more and more SpamBack

One piece of content

Propagation across the internet

Re-post back to the original place

It's not new

It will become a problem

We're going to get more and more SpamBack

How to Break the Internet Is there a way out of this?

How to Break the Internet Yes But we need to change how we consume content Especially RSS The key is the unique content ID As well as passing around the content we need to pass around an ID

Yes

But we need to change how we consume content

Especially RSS

The key is the unique content ID

As well as passing around the content we need to pass around an ID

How to Break the Internet Pass around an ID alongside the content System that consumes will need to check that it hasn't already seen that ID If it has, it drops the content It's not foolproof, but it's a starting point The more aggregators there are, the more this idea of SpamBack will need to be taken into account

Pass around an ID alongside the content

System that consumes will need to check that it hasn't already seen that ID

If it has, it drops the content

It's not foolproof, but it's a starting point

The more aggregators there are, the more this idea of SpamBack will need to be taken into account

How to Break the Internet ” Dude! You'll break the internet!”

How to Break the Internet We have to be more careful about how we program consumption of RSS and other content feeds to avoid SpamBack Responsibility lies with both the aggregator and the feed creator As a friend of mine said when I was going to test this theory: ” Dude! You'll break the internet!”

We have to be more careful about how we program consumption of RSS and other content feeds to avoid SpamBack

Responsibility lies with both the aggregator and the feed creator

As a friend of mine said when I was going to test this theory:

” Dude! You'll break the internet!”

How to Break the Internet Paul Johnston Entrepreneur, Innovator, Businessman Addicted to Twitter (when it's up!) http://twitter.com/pjnet http://friendfeed.com/padajo http://padajo.wordpress.com

Paul Johnston

Entrepreneur, Innovator, Businessman

Addicted to Twitter (when it's up!)

http://twitter.com/pjnet

http://friendfeed.com/padajo

http://padajo.wordpress.com