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Developing Apps that Transform an Enterprise - Some Lessons Learned - Over The Air 2011

by on Oct 03, 2011

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A presentation given at Over The Air 2011 by Paul Johnston of padajo Ltd. ...

A presentation given at Over The Air 2011 by Paul Johnston of padajo Ltd.

Provides an overview of 7 lessons learned when developing mobile apps in enterprise scenarios as opposed to consumer and game based apps.

Lessons are:

Lesson 1: A mobile device is perfect for capturing an instant

Lesson 2: People will share more than you ask them to

Lesson 3: Response rates can significantly increase using mobile

Lesson 4: People share what they want, not what we want

Lesson 5: Messaging can create an “in crowd”

Lesson 6: Notifications are valuable, so use them wisely

Lesson 7: Real time data can put you ahead of the competition

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Developing Apps that Transform an Enterprise - Some Lessons Learned - Over The Air 2011 Developing Apps that Transform an Enterprise - Some Lessons Learned - Over The Air 2011 Presentation Transcript