A presentation given at Over The Air 2011 by Paul Johnston of padajo Ltd.
Provides an overview of 7 lessons learned when developing mobile apps in enterprise scenarios as opposed to consumer and game based apps.
Lesson 1: A mobile device is perfect for capturing an instant
Lesson 2: People will share more than you ask them to
Lesson 3: Response rates can significantly increase using mobile
Lesson 4: People share what they want, not what we want
Lesson 5: Messaging can create an “in crowd”
Lesson 6: Notifications are valuable, so use them wisely
Lesson 7: Real time data can put you ahead of the competition