Developing Apps That Transform an Enterprise -           Some Lessons Learned       Paul Johnston - @pauldjohnston - padaj...
Paul Johnston                                            @PaulDJohnston                                            padajo ...
Nearly 15 years experience                                            Web Development/Consulting                          ...
Mobile Apps Consulting                                                 Not quite 2 years old                              ...
Johan Larsson - flickr                            Apps: WT*?     Developing Apps That Transform An Enterprise - Some Lesso...
“An App is a piece of (usually) clientsoftware that sits on a networked smart device (phone/tablet) and provides anarrow s...
“There’s an App for that”                 An App For Everything?     Developing Apps That Transform An Enterprise - Some L...
To the enterprise... (ahem)     Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldj...
To the enterprise...     Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston...
Happiness App                                            10s of 1000s of downloads                                        ...
Xperia Range of Phones                                            Wanted to sell more                                     ...
Ambassador                                            Brand Advocates                                            Questions...
Ready... Steady... Go!     Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnst...
Lesson 1:  A mobile device is                                                                        purplemattfish on fli...
Surprise!!!     Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo...
Lesson 2:                                                                           Jeremy Brooks on flickrPeople will sha...
Things are looking up     Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnsto...
Lesson 3: Response                                                                         Tambako the Jaguar onrates can ...
Upgrade Required                               Upgrade     Developing Apps That Transform An Enterprise - Some Lessons Lea...
Lesson 1: A mobile device is perfect for capturing an instantLesson 2: People will share more than you ask them toLesson 3...
More Information                                            Share More                    @boetter on flickr              ...
Ambassador v2.0                              Upgraded     Developing Apps That Transform An Enterprise - Some Lessons Lear...
Sharing...     Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo ...
Lesson 4: People share                                                                     bengrey on flickr  what they wa...
Missing Out...     Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - pad...
Lesson 5: Messaging                                                                       Timothy Greig on flickr  can cre...
Android is “Insecure”!!!     Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohn...
Mainstream MediaAnother success for                                                   Press Releases from Brands     the A...
Android Security Story - App Proves It’s Worth      Developing Apps That Transform An Enterprise - Some Lessons Learned Pa...
Notifications...     Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - p...
Lesson 6: Notifications                                                                     Johan Larsson on flickr are va...
Once a day worked for thisNotification Frequency                              More tended to put people off               ...
Real-Time Data...     Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - ...
Lesson 7: Real time                                                                      robhawkes on flickrdata can put y...
Apps are for EnterpriseConclusion                                    Distributed Mobile Teams                             ...
Lesson 1: A mobile device is perfect for capturing an instantLesson 2: People will share more than you ask them toLesson 3...
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Developing Apps that Transform an Enterprise - Some Lessons Learned - Over The Air 2011

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A presentation given at Over The Air 2011 by Paul Johnston of padajo Ltd.

Provides an overview of 7 lessons learned when developing mobile apps in enterprise scenarios as opposed to consumer and game based apps.

Lessons are:

Lesson 1: A mobile device is perfect for capturing an instant

Lesson 2: People will share more than you ask them to

Lesson 3: Response rates can significantly increase using mobile

Lesson 4: People share what they want, not what we want

Lesson 5: Messaging can create an “in crowd”

Lesson 6: Notifications are valuable, so use them wisely

Lesson 7: Real time data can put you ahead of the competition

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  • Developing Apps that Transform an Enterprise - Some Lessons Learned - Over The Air 2011

    1. 1. Developing Apps That Transform an Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    2. 2. Paul Johnston @PaulDJohnston padajo - Mobile Apps Who Am I? Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    3. 3. Nearly 15 years experience Web Development/Consulting Enterprise, SME and Gov Entrepreneur Startups About Me Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    4. 4. Mobile Apps Consulting Not quite 2 years old Mobile, Insurance, Securitywww.padajo.com Android, iOS, Mobile Web Enterprise and SME About padajo Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    5. 5. Johan Larsson - flickr Apps: WT*? Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    6. 6. “An App is a piece of (usually) clientsoftware that sits on a networked smart device (phone/tablet) and provides anarrow set of functionality to the user of the device” Paul Johnston - October 2011 Apps: A Definition Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    7. 7. “There’s an App for that” An App For Everything? Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    8. 8. To the enterprise... (ahem) Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    9. 9. To the enterprise... Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    10. 10. Happiness App 10s of 1000s of downloads Quite Successful High Cost Happiness Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    11. 11. Xperia Range of Phones Wanted to sell more Insider Website Need: Low Cost and Innovative “Generate More Sales” Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    12. 12. Ambassador Brand Advocates Questions Brand Engagement The First App Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    13. 13. Ready... Steady... Go! Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    14. 14. Lesson 1: A mobile device is purplemattfish on flickrperfect for capturing an Immediate or very recent instant Notification around 10am Behaviour from twitter and facebook Lesson 1 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    15. 15. Surprise!!! Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    16. 16. Lesson 2: Jeremy Brooks on flickrPeople will share more Users are creative than you ask them to Unexpected Brand Engagement Lesson 2 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    17. 17. Things are looking up Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    18. 18. Lesson 3: Response Tambako the Jaguar onrates can significantly flickr Distributed teamincrease using mobile Mobile and available Quick response increased rate Lesson 3 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    19. 19. Upgrade Required Upgrade Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    20. 20. Lesson 1: A mobile device is perfect for capturing an instantLesson 2: People will share more than you ask them toLesson 3: Response rates can significantly increase usingmobile First 3 Lessons Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    21. 21. More Information Share More @boetter on flickr What were we missing? Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    22. 22. Ambassador v2.0 Upgraded Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    23. 23. Sharing... Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    24. 24. Lesson 4: People share bengrey on flickr what they want, not People shared more than what we want work Not a faceless brand 16500+ statuses Lesson 4 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    25. 25. Missing Out... Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    26. 26. Lesson 5: Messaging Timothy Greig on flickr can create an “in Email doesn’t work crowd” In app messaging is private “In the know” Lesson 5 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    27. 27. Android is “Insecure”!!! Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    28. 28. Mainstream MediaAnother success for Press Releases from Brands the App Message to app in 1.5 hours Sony Ericsson seen as ahead of competitors Android Security Story - App Proves It’s Worth Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    29. 29. Android Security Story - App Proves It’s Worth Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    30. 30. Notifications... Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    31. 31. Lesson 6: Notifications Johan Larsson on flickr are valuable, so use Originally alarms - them wisely inconsistent Then push messaging Push better than Polling Lesson 6 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    32. 32. Once a day worked for thisNotification Frequency More tended to put people off Less meant people forgot Each app is different Frequency of Notifications? Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    33. 33. Real-Time Data... Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    34. 34. Lesson 7: Real time robhawkes on flickrdata can put you ahead Originally very basic reporting of the competition Now dashboard with real-time feeds Valuable real-time information Lesson 7 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    35. 35. Apps are for EnterpriseConclusion Distributed Mobile Teams Powerful Devices Competitive Advantage Conclusion Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
    36. 36. Lesson 1: A mobile device is perfect for capturing an instantLesson 2: People will share more than you ask them toLesson 3: Response rates can significantly increase using mobileLesson 4: People share what they want, not what we wantLesson 5: Messaging can create an “in crowd”Lesson 6: Notifications are valuable, so use them wiselyLesson 7: Real time data can put you ahead of the competition The Lessons - Any Questions? Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
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