Developing Apps that Transform an Enterprise - Some Lessons Learned - Over The Air 2011

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A presentation given at Over The Air 2011 by Paul Johnston of padajo Ltd. …

A presentation given at Over The Air 2011 by Paul Johnston of padajo Ltd.

Provides an overview of 7 lessons learned when developing mobile apps in enterprise scenarios as opposed to consumer and game based apps.

Lessons are:

Lesson 1: A mobile device is perfect for capturing an instant

Lesson 2: People will share more than you ask them to

Lesson 3: Response rates can significantly increase using mobile

Lesson 4: People share what they want, not what we want

Lesson 5: Messaging can create an “in crowd”

Lesson 6: Notifications are valuable, so use them wisely

Lesson 7: Real time data can put you ahead of the competition

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Transcript

  • 1. Developing Apps That Transform an Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 2. Paul Johnston @PaulDJohnston padajo - Mobile Apps Who Am I? Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 3. Nearly 15 years experience Web Development/Consulting Enterprise, SME and Gov Entrepreneur Startups About Me Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 4. Mobile Apps Consulting Not quite 2 years old Mobile, Insurance, Securitywww.padajo.com Android, iOS, Mobile Web Enterprise and SME About padajo Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 5. Johan Larsson - flickr Apps: WT*? Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 6. “An App is a piece of (usually) clientsoftware that sits on a networked smart device (phone/tablet) and provides anarrow set of functionality to the user of the device” Paul Johnston - October 2011 Apps: A Definition Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 7. “There’s an App for that” An App For Everything? Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 8. To the enterprise... (ahem) Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 9. To the enterprise... Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 10. Happiness App 10s of 1000s of downloads Quite Successful High Cost Happiness Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 11. Xperia Range of Phones Wanted to sell more Insider Website Need: Low Cost and Innovative “Generate More Sales” Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 12. Ambassador Brand Advocates Questions Brand Engagement The First App Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 13. Ready... Steady... Go! Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 14. Lesson 1: A mobile device is purplemattfish on flickrperfect for capturing an Immediate or very recent instant Notification around 10am Behaviour from twitter and facebook Lesson 1 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 15. Surprise!!! Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 16. Lesson 2: Jeremy Brooks on flickrPeople will share more Users are creative than you ask them to Unexpected Brand Engagement Lesson 2 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 17. Things are looking up Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 18. Lesson 3: Response Tambako the Jaguar onrates can significantly flickr Distributed teamincrease using mobile Mobile and available Quick response increased rate Lesson 3 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 19. Upgrade Required Upgrade Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 20. Lesson 1: A mobile device is perfect for capturing an instantLesson 2: People will share more than you ask them toLesson 3: Response rates can significantly increase usingmobile First 3 Lessons Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 21. More Information Share More @boetter on flickr What were we missing? Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 22. Ambassador v2.0 Upgraded Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 23. Sharing... Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 24. Lesson 4: People share bengrey on flickr what they want, not People shared more than what we want work Not a faceless brand 16500+ statuses Lesson 4 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 25. Missing Out... Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 26. Lesson 5: Messaging Timothy Greig on flickr can create an “in Email doesn’t work crowd” In app messaging is private “In the know” Lesson 5 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 27. Android is “Insecure”!!! Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 28. Mainstream MediaAnother success for Press Releases from Brands the App Message to app in 1.5 hours Sony Ericsson seen as ahead of competitors Android Security Story - App Proves It’s Worth Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 29. Android Security Story - App Proves It’s Worth Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 30. Notifications... Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 31. Lesson 6: Notifications Johan Larsson on flickr are valuable, so use Originally alarms - them wisely inconsistent Then push messaging Push better than Polling Lesson 6 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 32. Once a day worked for thisNotification Frequency More tended to put people off Less meant people forgot Each app is different Frequency of Notifications? Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 33. Real-Time Data... Developing Apps That Transform An Enterprise - Some Lessons LearnedPaul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 34. Lesson 7: Real time robhawkes on flickrdata can put you ahead Originally very basic reporting of the competition Now dashboard with real-time feeds Valuable real-time information Lesson 7 Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 35. Apps are for EnterpriseConclusion Distributed Mobile Teams Powerful Devices Competitive Advantage Conclusion Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011
  • 36. Lesson 1: A mobile device is perfect for capturing an instantLesson 2: People will share more than you ask them toLesson 3: Response rates can significantly increase using mobileLesson 4: People share what they want, not what we wantLesson 5: Messaging can create an “in crowd”Lesson 6: Notifications are valuable, so use them wiselyLesson 7: Real time data can put you ahead of the competition The Lessons - Any Questions? Developing Apps That Transform An Enterprise - Some Lessons Learned Paul Johnston - @pauldjohnston - padajo - www.padajo.com - #ota11 - October 2011