Transformation in Europe.                         View from an alternative operatorMarcin BosackiHead of International & S...
Agenda   Company overview   Postal liberalisation   Latest trends in the industry   E-commerce - easyPack by InPost  ...
Listening to customers’ needs and         observing market trends     Distribution of               Postal services       ...
InPost – wavemaker from Poland   Listed on the Warsaw Stock Exchange   The largest private postal group    in Poland   ...
Liberalisation    Long proccess – from 1992     to 2011    Still monopolistics     markets – alternative     players usu...
Mail is no longer the main means            of correspondence   107                             438.5   trillion          ...
Paper mail in 2020 - ?        vs
Who is making the change?
Google as an MVNO in Spain „What you see is every telecomexec’s nightmare” Cooperation with local telcocompanies such as...
Google product search Entering e-comemrcebusiness Free solution to:     increase traffic    and sales     reach qualif...
I Love Shopping by AnPost
E-Mall by Saudi Post
Sjopze by PostNL
10% of purchased done via mobile More smartphone available 2 million transcation done viamobile in eBay UK in August 201...
19% of sales for John Lewis is               done online 2011 – 19% of sales done online 2014 – 1 billion GBP of turnove...
„If I had to guess, social commerce is the next toblow up” – Marc Zuckerberg, CEO of Facebook                    Facebook ...
19% growth of e-commerce per yearSource: Invesp
>80% of population in Europe    have shopped online                           Source: My Coupons Codes
420 machines in Poland                                                     Number     Max dimensions                      ...
How it works
easyPack operating markets usage data 74% prefer easyPack vs                                                             ...
What we achieved in 2 years 420 machines in over 100 cities in Poland 12 countries contracted in 2011 … more to  come O...
56% growth of easyPack deliveries   Paatal.pl customers soft roll out        56% growth of easyPack delivery after the  ...
Groupon sales up to 97% products via easyPack!   Communication channels        Standard daily e-mailings of Groupon     ...
Second largestnetwork globally16 000 easyPack    by 2016
440.000 Groupons of GAP worth 11million USD in one day of August 2011  750 million FB users  250 million user FB   via m...
InFlavo – new sales channel via Facebook  InFlavo - Facebook application   which allows companies and   individuals   to ...
InFlavo Mobile
8.5% of total e-commerce to be made              via mobile in 2015  1.2 billion USD – 2009  119 billion USD – 2015  M-...
FreeM – new MNVO with targeted ADs  Pick up the WWW       Start             Advertisement        Landing Page       Free s...
Using social media to interact with customers Interaction with fans Acquiring new customers Education about services P...
81% conversion rateThe best member get member concept in social media InPost LOVE    Sending „Love letter” using hybrid ...
Thank you for your attention                 visit our stand no 4073Marcin BosackiHead of International & Social Media
Upcoming SlideShare
Loading in …5
×

Marcin Bosacki: Transformation in Europe. View from alternative operator.

843 views
787 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
843
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marcin Bosacki: Transformation in Europe. View from alternative operator.

  1. 1. Transformation in Europe. View from an alternative operatorMarcin BosackiHead of International & Social MediaInPost
  2. 2. Agenda Company overview Postal liberalisation Latest trends in the industry E-commerce - easyPack by InPost Facebook commerce and mobile commerce Social Media
  3. 3. Listening to customers’ needs and observing market trends Distribution of Postal services Financial and insurance MVNO operator unaddressed mail largest alternative postal services Services for Carrefour Mova market leader in operator in Poland Offer for businesses and and new service Freemdistribution for supermarket individuals launched in Autumn 2010 chains Distribution of UDM in Automated parcel Logistics services Ukraine terminals InFlavo logistics support to Group’s Services in over 300cities Sending and collecting Internet shops on subsidiaries parcels 24/ 7 Facebook
  4. 4. InPost – wavemaker from Poland Listed on the Warsaw Stock Exchange The largest private postal group in Poland World Mail Awards winner  Growth (2010),  Innovation (2011)  e-comerce (2011) Business culture and Performance reflected in earnings and recognised by investors 2011
  5. 5. Liberalisation Long proccess – from 1992 to 2011 Still monopolistics markets – alternative players usually not exceeding 10% of the market shares Barriers for newcomers
  6. 6. Mail is no longer the main means of correspondence 107 438.5 trillion Billion physical emails mailSource: Business Insider and UPU
  7. 7. Paper mail in 2020 - ? vs
  8. 8. Who is making the change?
  9. 9. Google as an MVNO in Spain „What you see is every telecomexec’s nightmare” Cooperation with local telcocompanies such as Telefonica,Vodafone etc via MNVOFirst tests in Spain … then rest ofEurope - ?Source: http://9to5google.com/2011/09/22/google-becomes-a-virtual-mobile-network-operator-in-spain-rest-of-europe-coming-soon/
  10. 10. Google product search Entering e-comemrcebusiness Free solution to:  increase traffic and sales  reach qualified shoppersSource: http://9to5google.com/2011/09/22/google-releases-new-product-search-to-enhance-shopping-experience/
  11. 11. I Love Shopping by AnPost
  12. 12. E-Mall by Saudi Post
  13. 13. Sjopze by PostNL
  14. 14. 10% of purchased done via mobile More smartphone available 2 million transcation done viamobile in eBay UK in August 2011 Popular categories are fashion,DVDs, Film, TV, PC and gaming,consumer electronics, music,sporting goods and jewellerySource: http://www.internetretailing.net/2011/09/mobile-now-accounts-for-more-than-10-of-all-uk-ebay-purchases/
  15. 15. 19% of sales for John Lewis is done online 2011 – 19% of sales done online 2014 – 1 billion GBP of turnover Delivery to 33 countries Further projects: Click &Collect conceptSource: http://www.internetretailing.net/2011/09/john-lewis-predicts-1bn-turnover-online-within-three-years/
  16. 16. „If I had to guess, social commerce is the next toblow up” – Marc Zuckerberg, CEO of Facebook Facebook Mobile E-commerce commerce commerce E-shops on MVNO – free access easyPack Facebook to internet via phone
  17. 17. 19% growth of e-commerce per yearSource: Invesp
  18. 18. >80% of population in Europe have shopped online Source: My Coupons Codes
  19. 19. 420 machines in Poland Number Max dimensions Size of boxes (in cm) Self-service pick-up points for collecting and sending parcels Size A 32 8 x 38 x 64 cm SMS / email notification about the Size B 32 19 x 38 x 64 cm parcel in the machine Size C 12 41 x 38 x 64 cm User and producer of the machines Machines already contracted to 12 countries
  20. 20. How it works
  21. 21. easyPack operating markets usage data 74% prefer easyPack vs 37.45% - collection between 18:00 – 8:00 courier delivery 51% parcels collected within 6 hours 17 sec average time needed to pick up a parcelSource: CATI research 1Q 2011 Polish market, research sample 600 buyers, & own data
  22. 22. What we achieved in 2 years 420 machines in over 100 cities in Poland 12 countries contracted in 2011 … more to come Over 500 active e-retailers New segments – MLM, return logistcs etc Customer database:  >200.000 fans on Facebook  >300.000 customers used the service (registered and non-registered users)  61% clients used easyPack 24/7 again
  23. 23. 56% growth of easyPack deliveries Paatal.pl customers soft roll out  56% growth of easyPack delivery after the promotion (lack of materials for analysis before the promotion- new shop)  During action percentage easyPack relative to other delivery option is 18% and after action 23%. Communication channels:  On-line activities: banners + subpage  E-mailings  Posts and graphics on facebook.com/paczkomaty E-mailing statistics:  Database 97 463  Unique opens 18 499 – 18%  Unique click 274 – 0,2 % Results:  over 127 participants received a special gift- product
  24. 24. Groupon sales up to 97% products via easyPack! Communication channels  Standard daily e-mailings of Groupon  On-line activities: banners + subpage  Groupon application for iPhone Delivery options:  UPS  easyPack by InPost Results:  Depending on the product that is offered delivery option via easyPack goes from 37% up to 97%  Average share of deliveries to easyPack 75%
  25. 25. Second largestnetwork globally16 000 easyPack by 2016
  26. 26. 440.000 Groupons of GAP worth 11million USD in one day of August 2011  750 million FB users  250 million user FB via mobile device  50% of them use FB every daySource: Facebook stats, Spinback
  27. 27. InFlavo – new sales channel via Facebook  InFlavo - Facebook application which allows companies and individuals to sell their products through via Facebook  Integrated with payments and delivery options  easyPack 24/7 as a major delivery channel
  28. 28. InFlavo Mobile
  29. 29. 8.5% of total e-commerce to be made via mobile in 2015  1.2 billion USD – 2009  119 billion USD – 2015  M-commerce  m-commerce  m-ticketing  m-couponsSource: Microsoft Tag
  30. 30. FreeM – new MNVO with targeted ADs Pick up the WWW Start Advertisement Landing Page Free surfing After 300 kB or after 30 minutes … and free surfing again next advertisement
  31. 31. Using social media to interact with customers Interaction with fans Acquiring new customers Education about services Promotion with e-retailers Feedback from customers Channels: Facebook, Twitter, YouTube, SlideShare, LinkedIn etc
  32. 32. 81% conversion rateThe best member get member concept in social media InPost LOVE  Sending „Love letter” using hybrid mail linked with Facebook  Pick up a friend to give a present  Friends to choose easyPack 24/7 for collecting their present 12.000 new users
  33. 33. Thank you for your attention visit our stand no 4073Marcin BosackiHead of International & Social Media

×