InPost PosTech 2011

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InPost PosTech 2011

  1. 1. Using technology to enter new marketsMarcin BosackiHead of International & Social MediaInPost
  2. 2. Agenda InPost – who we are? To e- or not be! InPost’s solutions to enter new markets easyPack 24/7 – case study in Poland Using Facebook to gain new customers
  3. 3. InPost – challengers from Poland Largest private postal group in Poland  30% of unaddressed mail  10.5% of addressed mail  entering e-commerce Part of Integer.pl Capital Group Stock-listed on Warsaw Stock Exchange WMA winner for Growth Category 141 mln addressed items compared to 74.84 mln in 2009
  4. 4. Social mail Transactional mail Direct Mail ParcelsLess mail is being sent
  5. 5. Increasing role of e-, m- and f-commerce 591 billion euros – world e-Retail spend in 2010 > 2 billion internet users 585 million Facebook users 50% of them logged in on any given day 28% check their Facebook on smartphone before getting out of bed Brands are now thinking how to monetize Facebook 58% of Japanese used mobile phone to browse internet at least monthly Source: IMR World, Socialbakers.com, Asia-Pacific Technographics Survey
  6. 6. 30% of revenues to come from non-mail E-shops on MVNO – free access Facebook to internet via phoneeasyPack 24/7 E-invoicing and Mobile Hybrid Mail Payments
  7. 7. 420 machines in Poland Number Max dimensions Size of boxes (in cm) Self-service pick-up points for collecting and sending parcels Size A 32 8 x 38 x 64 cm SMS / email notification about Size B 32 19 x 38 x 64 cm the parcel in the machine Size C 12 41 x 38 x 64 cm 800 machines in total in Poland User and producer of the machines Shortly new machines for Estonian Post 5 new countries in 2011
  8. 8. 37.45% of parcels collected between 18:00 – 8:00 97% delivered day after posting 51% of parcels collected within 6 hours after leaving it in the machine * Source: InPost, data from October ’10 – February ‘11
  9. 9. New opportunities for e-retailers Case studies - selling „Avatar” movie & „Killzone 3” game 500 parcels pre-entered into selected machines Customers – making a purchase, confirmation of payment and instand availability to collect parcels Sales starts from midnight
  10. 10. ~ 200.000 fans on Facebook Paczkobranie – „Parcel-sweeping” Pick up the box and win the physical award from our e-commerce partners End of 11th edition 184 515 fans Best social media campaign in 2010 Start 299 fans in Poland
  11. 11. ~ 18.000 new customers – Parcel-riddle Pick up the box and using hints guess what award is hidden in the parcel Go to the easyPack 24/7 and find out if you win the award Only a few main awards but each participant received a discounts coupon for circa 400 euro to be used in 52 e- retailers
  12. 12. ~ 5.000 – new users with InPost LOVE InPost LOVE  Sending „Love letter” using hybrid mail linked with FB  Pick up a friend to give a present  Friends to choose easyPack 24/7 for collecting their present  Member get member Channels:  Radio  Outdoor  Social Media 5.000 new users in 3 days
  13. 13. InFlavo – new sales channel via Facebook InFlavo - Facebook application which allows companies and individuals to sell their products through via Facebook Integrated with payments and delivery options easyPack 24/7 as a major delivery channel – creating demand for the solution InFlavo  InFlavo Commercial – 100 e-shops  InFlavo Friendly Shopping – 1456 individuals  InFlavo Market – all products listed with a breakdown by categories and prices
  14. 14. FreeM – new MNVO with targeted ADs Pick up the WWW Start Advertisement Landing Page Free surfing After 300 kB or after 30 minutes … and free surfing again next advertisement
  15. 15. Using technology to enter new marketsmobile ADs e-commerce mobile easyPack 24/7m-commerce f-commerce payments
  16. 16. Thank you for your attentionMarcin BosackiHead of International & Social MediaInPost

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