Rafal Brzoska: e-commerce solutions in the new era of the postal world

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Rafal Brzoska: e-commerce solutions in the new era of the postal world.

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Rafal Brzoska: e-commerce solutions in the new era of the postal world

  1. 1. e-commerce solutions in the new era of the postal worldRafał BrzoskaCEOInPost
  2. 2. Agenda Company overview Latest trends in the industry easyPack 24/7 Facebook commerce and mobile commerce
  3. 3. Listening to customers’ needs and observing market trends Distribution of Postal services Financial and insurance MVNO operator unaddressed mail largest alternative postal services Services for Carrefour Mova market leader in operator in Poland Offer for businesses and and new service Freemdistribution for supermarket individuals launched in Autumn 2010 chains Distribution of UDM in Automated parcel Logistics services Ukraine terminals InFlavo logistics support to Group’s Services in over 300cities Sending and collecting Internet shops on subsidiaries parcels 24/ 7 Facebook
  4. 4. InPost – wavemaker from Poland Listed on the Warsaw Stock Exchange The largest private postal group in Poland World Mail Awards winner  Growth (2010),  Innovation (2011)  e-comerce (2011) Business culture and Performance reflected in earnings and recognised by investors 2011
  5. 5. Integer.pl – financial results Results (in 2005 2006 2007 2008 2009 2010 H1 2011 thousand EUR) Net sales 7252 10307 14299 21854 32194 46625 26599 Operating costs 6725 9904 13557 20956 29887 42950 24308 EBIT 530 420 813 1958 3040 4836 3241 Net profit 442 365 633 1492 2355 3802 2663Source: own data. Currency exchange from 13.09.11 – 1 PLN = 0,230175 EUR
  6. 6. Mail is no longer the main means of correspondence 107 438.5 trillion Billion physical emails mailSource: Business Insider and UPU
  7. 7. „If I had to guess, social commerce is the next toblow up” – Marc Zuckerberg, CEO of Facebook Facebook Mobile E-commerce commerce commerce E-shops on MVNO – free access easyPack 24/7 Facebook to internet via phone
  8. 8. 19% growth of e-commerce per year  680.6 billion $ – 2011  1400 billion $ - 2014  Over 80% of population in Europe have shopped onlineSource: Invesp & My Coupons Codes
  9. 9. 420 machines in Poland Number Max dimensions Self-service pick-up points for Size of boxes (in cm) collecting and sending parcels Size A 32 8 x 38 x 64 cm SMS / email notification about the Size B 32 19 x 38 x 64 cm parcel in the machine Size C 12 41 x 38 x 64 cm User and producer of the machines Machines already contracted to 9 countries: Estonia, Cyprus, Czech Republic Lithuania, Latvia, Russia, Slovakia, Spain, Ukraine
  10. 10. How it works Additional functions of easyPack by InPost:  Credit card/cash acceptors  Returns based on barcodes  Sending of parcels directly from terminal
  11. 11. What we achieved in 2 years 420 machines in over 100 cities in Poland 8 countries contracted in 2011 … more to come Over 500 active e-retailers New segments – MLM, return logistcs etc Customer database:  >200.000 fans on Facebook  >300.000 customers used the service (registered and non-registered users)  61% clients used easyPack 24/7 again
  12. 12. Second largestnetwork globally18 000 easyPack by 2016
  13. 13. easyPack operating markets usage data 74% prefer easyPack vs 37.45% - collection between 18:00 – 8:00 courier delivery 51% parcels collected within 6 hours 17 sec average time needed to pick up a parcelSource: CATI research 1Q 2011 Polish market, research sample 600 buyers, & own data
  14. 14. 56% growth of easyPack deliveries Paatal.pl customers soft roll out  56% growth of easyPack delivery after the promotion (lack of materials for analysis before the promotion- new shop)  During action percentage easyPack relative to other delivery option is 18% and after action 23%. Communication channels:  On-line activities: banners + subpage  E-mailings  Posts and graphics on facebook.com/paczkomaty E-mailing statistics:  Database 97 463  Unique opens 18 499 – 18%  Unique click 274 – 0,2 % Results:  over 127 participants received a special gift- product
  15. 15. „Last mile” costs cut by 80%
  16. 16. We do have clients and we ……………make profit on it The world’s mostchosen vendor in 201026-month Return onInvestment4-month Time to market
  17. 17. 440.000 Groupons of GAP worth 11million USD in one day of August 2011  750 million FB users  250 million user FB via mobile device  50% of them use FB every daySource: Facebook stats, Spinback
  18. 18. InFlavo – new sales channel via Facebook  InFlavo - Facebook application which allows companies and individuals to sell their products through via Facebook  Integrated with payments and delivery options  easyPack 24/7 as a major delivery channel
  19. 19. 8.5% of total e-commerce to be made via mobile in 2015  1.2 billion USD – 2009  119 billion USD – 2015  M-commerce  m-commerce  m-ticketing  m-couponsSource: Microsoft Tag
  20. 20. FreeM – new MNVO with targeted ADs Pick up the WWW Start Advertisement Landing Page Free surfing After 300 kB or after 30 minutes … and free surfing again next advertisement
  21. 21. Results based on „free minutes for shopping” model and view 2 surf advertising 15% bigger market basket when using „free minutes for shopping” comparing to the average base 10% - increase for selected products in targeted marketing promotions over 100% higher rate of viewing mobile ads using view2surf technology a satisfaction rate for full-screen mobile ads is high.
  22. 22. Using social media to interact with customers Interaction with fans Acquiring new customers Education about services Promotion with e-retailers Feedback from customers Channels: Facebook, Twitter, YouTube, SlideShare, LinkedIn etc
  23. 23. 81% conversion rateThe best member get member concept in social media InPost LOVE  Sending „Love letter” using hybrid mail linked with Facebook  Pick up a friend to give a present  Friends to choose easyPack 24/7 for collecting their present 12.000 new users
  24. 24. Thank you for your attention visit our stand no 4073Rafał BrzoskaCEO

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