New Media Communication in        Public Sector (HDB)Presented by:Jailani MahmoodIT Trainer & Consultant
ContentSocial Media, Web 2.0 to Web 3.0   Collaborating Social Media Tools   – Working as ONE      Case Studies          B...
Learning Outcome Post, Reply   • text and multimedia content                 in social media toolsand Comment             ...
Module 1: Social Media, Web 2.0 to Web 3.0                       Social Media Potential                       to improve c...
Types of Media                                   Newspaper                         Print                                  ...
So What isSocial Media?
What is Social Media?             “A social structure in which technology puts             power in communities not instit...
Evolution of Web 1.0, 2.0 & 3.0         Web 1.0                      Web 2.0                     Web 3.0The mostly read on...
Social Media ComparisonCommunications Media                      Social MediaSpace defined by Media Owner        Space def...
Social Media Potential (World) Where is your International audience?   No.      Website                            Type   ...
Social Media Potential (Local)         Where is your Local audience?    No.    Website                        Type    1   ...
Social Media OverviewSocial Media is:    Social Media is not:  Consumer Drive      Controlled  Transparent         Imperso...
Exercise 1Example on how Social Media can beused to expand your reach to thepublic.One social media tool that you wantto u...
Module 2: Collaborating Social Media Tools – Working as ONE                                        • Facebook             ...
Social NetworkingFacebook
Facebook – HomepageFacebook – Homepage and Sign Up page <www.facebook.com> (Dated: 29 July 2011)
Facebook – User HomepageFacebook – User Homepage < www.facebook.com > (Dated: 29 July 2011)
Facebook – Like PageFacebook – SIA Page <http://www.facebook.com/pages/Singapore-Airlines/6352578678> (Dated: 29 July 2011)
Singapore Facebook Statistics
Facebook Mobile App
BlogBlogger/Tumblr
Blogger - HomepageBlogger – Homepage < http://www.blogger.com > (Dated: 29 July 2011)
Minister Khaws Blog  http://mndsingapore.wordpress.com/
Blogger - UserBlogger – Famous Singapore Blogger XiaXue’s Blog < http://xiaxue.blogspot.com > (Dated: 29 July 2011)
Blogger Mobile App
Tumblr - HomepageTumblr – Homepage & Signup Page < http://www.tumblr.com > (Dated: 29 July 2011)
Tumblr - UserTumblr – All That Is Interesting < http://all-that-is-interesting.com > (Dated: 29 July 2011)
Tumblr Mobile App
Micro-BloggingTwitter
Comparison BetweenMicro-Blogging     Blogging  140 Characters     Unlimited  URL/Links to       Characters  Content       ...
Twitter - HomepageTwitter – Homepage & Signup Page < http://www.twitter.com > (Dated: 29 July 2011)
Singapore Govt Twitter Page      http://twitter.com/#!/govsingapore
Ministry of Health - Twitter Page         http://twitter.com/#!/sporeMOH
NEA Twitter Page  http://twitter.com/#!/NEAsg
Health Promotion Board – Twitter Page
NLB Twitter Page   http://twitter.com/#!/NLB
Twitter Mobile App
Video-SharingYouTube
YouTube – HomepageYouTube – Homepage < http://youtube.com > (Dated: 29 July 2011)
YouTube - ChannelYouTube – Annoying Orange Channel <http://www.youtube.com/user/realannoyingorange> (Dated: 29 July 2011)
YouTube Mobile App
Social NetworkingLinkedIn
LinkedIn - HomepageLinkedIn – Homepage < http://linkedin.com > (Dated: 29 July 2011)
LinkedIn – ProfileLinkedIn – Donald Trump’s Profile (Dated: 29 July 2011)
LinkedIn – ProfileLinkedIn – Eric Feng’s Profile < http://sg.linkedin.com/in/ericfeng > (Dated: 29 July 2011)
LinkedIn Mobile App
Discussion Website  Forum
Forum – VR-Zone HomepageForum – VR-Zone Homepage <http://forums.vr-zone.com> (Dated: 29 July 2011)
Individual Uses of Social Media ToolsFacebook   I am going to attend a Social Media course at COMAT.Twitter    I am attend...
Integration of the Social Media Tools Twitter   Facebook             YouTube   Blog  Short                          Video ...
Module 3: Best Practices and Approach to Social MediaPlanning ProcessDefining Goals and Target AudienceStakeholdersSocial ...
Planning Process              Setting      IndentifyingEstablish                                 Estimating            Qua...
Stakeholders           Management              MarketingStakeholders        Stakeholders               Financial
International ExamplesSocial Media Implementation
Mr. Barack ObamaTwitter – Barack Obama < http://twitter.com/#!/barackobama > (Dated: 29 July 2011)
Whopper Sacrifice Facebook                    ApplicationFacebook Application – Whopper Sacrifice < https://www.facebook.c...
X-Men-3, “Last Stand”MySpace – X-men 3 The Last Stand < http://www.myspace.com/xmen3thelaststand > (Dated: 21 July 2011)
Local ExamplesSocial Media Implementation
Dance for JapanFacebook Group – Dance for JAPAN < https://facebook.com > (29 July 2011)
MParaderFacebook Page – MParader < https://facebook.com/MParader > (29 July 2011)
Ms. Nicole SeahFacebook Page – Nicole Seah < https://facebook.com/nicoleseahnsp > (29 July 2011)
Social Media ReflectionCase Studies
Privacy – The Kissing CoupleCBC – The Kissing Couple < http://www.cbc.ca/news/canada/story/2011/06/17/vancouver-riot-kissi...
Involvement – ThinkFamily YouTube Channel – ThinkFamily < http://www.youtube.com/user/ThinkFamily > (29 July 2011)
Awareness – ECO SingaporeECO Singapore < http://www.eco-singapore.org > (29 July 2011)
Social – MP Consultancy    Lim Swee Say – Facebook < http://www.facebook.com/limsweesay > (29 July 2011)
Govt Agencies Facebook Page
MND Facebook Page http://www.facebook.com/MNDsingapore
MOH Facebook Page http://www.facebook.com/sghealthminister
URA Facebook Pagehttp://www.facebook.com/URASingapore
Nparks Facebook Page  http://www.facebook.com/nparksbuzz
AVA Facebook Page
Ministry of Transport   http://www.facebook.com/motsg
Ministry of Manpower Facebook Page       http://www.facebook.com/sgministryofmanpower
MOE Facebook Page
Activity: Facebook Treasure HuntMINISTERS                                            Dr Ng Eng Hen - Minister for DefenceL...
Activity: Facebook Treasure HuntSENIOR MINISTERS OF STATE                                                       Josephine ...
Lee Hsien Loong Facebook Page      http://www.facebook.com/pages/Lee-Hsien-Loong/216582508358682
Teo Chee Hean Facebook Page     http://www.facebook.com/MrTeoCheeHean
Tharman Shanmugaratnam Facebook       http://www.facebook.com/tharman.s?sk=wall
Khaw Boon Wan Facebook
Social Media EtiquetteDon’t over-     Content promote         Focus Avoid               RespectPersonal               Audi...
For Laugh
ReviewSocial Media, Web 2.0 to Web 3.0   Collaborating Social Media Tools –   Working as ONE       Best Practices and Appr...
Mobile              Twitter                               App    WebPage                            BlogFacebook          ...
End
Feedbackwww.metricsthatmatter.com       /comat74
ReferencesAlexa Top Sites (http://www.alexa.com/topsites)Blogging For Dummies by Susannah Gardner, Shane BirleyFacebook fo...
Social Media for Communication 101
Social Media for Communication 101
Social Media for Communication 101
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Social Media for Communication 101

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Social Media for Communication 101 is an introduction program for employees who have zero, basic knowledge on Social Media and how to use available tools for communication.

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  • Social Media for Communication 101

    1. 1. New Media Communication in Public Sector (HDB)Presented by:Jailani MahmoodIT Trainer & Consultant
    2. 2. ContentSocial Media, Web 2.0 to Web 3.0 Collaborating Social Media Tools – Working as ONE Case Studies Best Practices and Approach to Social Media
    3. 3. Learning Outcome Post, Reply • text and multimedia content in social media toolsand Comment • a personal social media Plan strategy • Social Media etiquette Apply
    4. 4. Module 1: Social Media, Web 2.0 to Web 3.0 Social Media Potential to improve community Social Media and engagement, Current Social communication, Networking Trends practices and processes
    5. 5. Types of Media Newspaper Print Magazine Traditional Television BroadcastMedia Radio Web-based New Mobile- based
    6. 6. So What isSocial Media?
    7. 7. What is Social Media? “A social structure in which technology puts power in communities not institutions.” ― ForresterSocial Media can be described as: A paradigm shift to user-generated content Users and communities being in control of the flow of information Users acting as both participants and co-developers Embracing collective intelligence or the “wisdom of the crowd”
    8. 8. Evolution of Web 1.0, 2.0 & 3.0 Web 1.0 Web 2.0 Web 3.0The mostly read only web! The wildly read-write web! The portable personal web!Focused on companies Focused on communities Focused on the individualHome pages Blogs LifestreamOwning content Sharing content Consolidating dynamic content (Semantic Web)Web forms Web applications Widgets, drag & drop mashups – Igoogles,NetvibesDirectories Tagging User behaviorAdvertising Word of mouth Advertainment
    9. 9. Social Media ComparisonCommunications Media Social MediaSpace defined by Media Owner Space defined by Consumer Brand in Control Consumer in controlOne way / Delivering a message Two way / Being a part of a conversation Repeating a message Adapting the message Focused on the brand Focused on the consumer / Adding value Entertaining, Influencing Influencing, Involving Company created content User created content / Co -creation
    10. 10. Social Media Potential (World) Where is your International audience? No. Website Type 1 Google Search Engine 2 Facebook Social Networking 3 YouTube Video Sharing 4 Yahoo! Search Engine 5 Baidu.com Search Engine 6 Wikipedia Online Encyclo. Wiki 7 Blogger.com Weblog 8 Windows Live Search Engine 9 Twitter Micro-Blog 10 QQ.com Instant Messenger Alexa Top Sites – The Top 10 Websites in the World (Dated: 14 October 2011)
    11. 11. Social Media Potential (Local) Where is your Local audience? No. Website Type 1 Google Singapore Search Engine 2 Facebook Social Networking 3 Google Search Engine 4 YouTube Video Sharing 5 Yahoo! Search Engine 6 Blogger.com Weblog 7 Wikipedia Online Epedia Wiki 8 Windows Live Search Engine 9 MSN Search Engine 10 Twitter Micro-Blog Alexa Top Sites – The Top 10 Websites in the World (Dated: 14 October 2011)
    12. 12. Social Media OverviewSocial Media is: Social Media is not: Consumer Drive Controlled Transparent Impersonal Engaging Exclusive Inclusive Formal Sincere One-sided 14
    13. 13. Exercise 1Example on how Social Media can beused to expand your reach to thepublic.One social media tool that you wantto use to achieve the above.
    14. 14. Module 2: Collaborating Social Media Tools – Working as ONE • Facebook Social Networking • LinkedIn • Blogger Blogging • Tumblr Micro-Blogging • Twitter Forum • Forumotion Wiki • Wikipedia
    15. 15. Social NetworkingFacebook
    16. 16. Facebook – HomepageFacebook – Homepage and Sign Up page <www.facebook.com> (Dated: 29 July 2011)
    17. 17. Facebook – User HomepageFacebook – User Homepage < www.facebook.com > (Dated: 29 July 2011)
    18. 18. Facebook – Like PageFacebook – SIA Page <http://www.facebook.com/pages/Singapore-Airlines/6352578678> (Dated: 29 July 2011)
    19. 19. Singapore Facebook Statistics
    20. 20. Facebook Mobile App
    21. 21. BlogBlogger/Tumblr
    22. 22. Blogger - HomepageBlogger – Homepage < http://www.blogger.com > (Dated: 29 July 2011)
    23. 23. Minister Khaws Blog http://mndsingapore.wordpress.com/
    24. 24. Blogger - UserBlogger – Famous Singapore Blogger XiaXue’s Blog < http://xiaxue.blogspot.com > (Dated: 29 July 2011)
    25. 25. Blogger Mobile App
    26. 26. Tumblr - HomepageTumblr – Homepage & Signup Page < http://www.tumblr.com > (Dated: 29 July 2011)
    27. 27. Tumblr - UserTumblr – All That Is Interesting < http://all-that-is-interesting.com > (Dated: 29 July 2011)
    28. 28. Tumblr Mobile App
    29. 29. Micro-BloggingTwitter
    30. 30. Comparison BetweenMicro-Blogging Blogging 140 Characters Unlimited URL/Links to Characters Content Full content
    31. 31. Twitter - HomepageTwitter – Homepage & Signup Page < http://www.twitter.com > (Dated: 29 July 2011)
    32. 32. Singapore Govt Twitter Page http://twitter.com/#!/govsingapore
    33. 33. Ministry of Health - Twitter Page http://twitter.com/#!/sporeMOH
    34. 34. NEA Twitter Page http://twitter.com/#!/NEAsg
    35. 35. Health Promotion Board – Twitter Page
    36. 36. NLB Twitter Page http://twitter.com/#!/NLB
    37. 37. Twitter Mobile App
    38. 38. Video-SharingYouTube
    39. 39. YouTube – HomepageYouTube – Homepage < http://youtube.com > (Dated: 29 July 2011)
    40. 40. YouTube - ChannelYouTube – Annoying Orange Channel <http://www.youtube.com/user/realannoyingorange> (Dated: 29 July 2011)
    41. 41. YouTube Mobile App
    42. 42. Social NetworkingLinkedIn
    43. 43. LinkedIn - HomepageLinkedIn – Homepage < http://linkedin.com > (Dated: 29 July 2011)
    44. 44. LinkedIn – ProfileLinkedIn – Donald Trump’s Profile (Dated: 29 July 2011)
    45. 45. LinkedIn – ProfileLinkedIn – Eric Feng’s Profile < http://sg.linkedin.com/in/ericfeng > (Dated: 29 July 2011)
    46. 46. LinkedIn Mobile App
    47. 47. Discussion Website Forum
    48. 48. Forum – VR-Zone HomepageForum – VR-Zone Homepage <http://forums.vr-zone.com> (Dated: 29 July 2011)
    49. 49. Individual Uses of Social Media ToolsFacebook I am going to attend a Social Media course at COMAT.Twitter I am attending a Social Media course at COMAT.Linkedin I have attended a Social Media course at COMAT.YouTube Here’s what I learnt in a Social Media course at COMATBlog My experience in learning Social Media with COMATForum How you find the Social Media Course at COMAT?
    50. 50. Integration of the Social Media Tools Twitter Facebook YouTube Blog Short Video Post Long Status Post Forum Discuss
    51. 51. Module 3: Best Practices and Approach to Social MediaPlanning ProcessDefining Goals and Target AudienceStakeholdersSocial Media Implementation (International Examples)Social Media Implementation (Local Examples)Case Studies
    52. 52. Planning Process Setting IndentifyingEstablish Estimating Quantifiable your Target Goals Costs Objectives Markets
    53. 53. Stakeholders Management MarketingStakeholders Stakeholders Financial
    54. 54. International ExamplesSocial Media Implementation
    55. 55. Mr. Barack ObamaTwitter – Barack Obama < http://twitter.com/#!/barackobama > (Dated: 29 July 2011)
    56. 56. Whopper Sacrifice Facebook ApplicationFacebook Application – Whopper Sacrifice < https://www.facebook.com/apps/application.php?id=33988778285 >
    57. 57. X-Men-3, “Last Stand”MySpace – X-men 3 The Last Stand < http://www.myspace.com/xmen3thelaststand > (Dated: 21 July 2011)
    58. 58. Local ExamplesSocial Media Implementation
    59. 59. Dance for JapanFacebook Group – Dance for JAPAN < https://facebook.com > (29 July 2011)
    60. 60. MParaderFacebook Page – MParader < https://facebook.com/MParader > (29 July 2011)
    61. 61. Ms. Nicole SeahFacebook Page – Nicole Seah < https://facebook.com/nicoleseahnsp > (29 July 2011)
    62. 62. Social Media ReflectionCase Studies
    63. 63. Privacy – The Kissing CoupleCBC – The Kissing Couple < http://www.cbc.ca/news/canada/story/2011/06/17/vancouver-riot-kissing-couple-eyewitness.html > (29 July 2011)
    64. 64. Involvement – ThinkFamily YouTube Channel – ThinkFamily < http://www.youtube.com/user/ThinkFamily > (29 July 2011)
    65. 65. Awareness – ECO SingaporeECO Singapore < http://www.eco-singapore.org > (29 July 2011)
    66. 66. Social – MP Consultancy Lim Swee Say – Facebook < http://www.facebook.com/limsweesay > (29 July 2011)
    67. 67. Govt Agencies Facebook Page
    68. 68. MND Facebook Page http://www.facebook.com/MNDsingapore
    69. 69. MOH Facebook Page http://www.facebook.com/sghealthminister
    70. 70. URA Facebook Pagehttp://www.facebook.com/URASingapore
    71. 71. Nparks Facebook Page http://www.facebook.com/nparksbuzz
    72. 72. AVA Facebook Page
    73. 73. Ministry of Transport http://www.facebook.com/motsg
    74. 74. Ministry of Manpower Facebook Page http://www.facebook.com/sgministryofmanpower
    75. 75. MOE Facebook Page
    76. 76. Activity: Facebook Treasure HuntMINISTERS Dr Ng Eng Hen - Minister for DefenceLee Hsien Loong - Prime Minister Dr Vivian Balakrishnan - Minister for Environment and Water ResourcesTeo Chee Hean - Deputy Prime Minister, coordinatingMinister for National Security, Minister for Home K Shanmugam - Minister for Foreign Affairs andAffairs Minister for LawTharman Shanmugaratnam - Deputy Prime Minister, Gan Kim Yong - Minister for HealthMinister for Finance, Minister for Manpower(promotion) S Iswaran - Minister in Prime Ministers Office, Second Minister for Home Affairs, Second Minister for TradeMr Lui Tuck Yew - Minister for Transport and Industry (promotion)Lim Hng Kiang - Minister for Trade and Industry Heng Swee Keat - Minister for Education (new appointee)Lim Swee Say - Minister in Prime Ministers Office MG (NS) Chan Chun Sing - Acting Minister forAssoc Prof Yaacob Ibrahim - Minister for Information Community Development, Youth and Sports, Ministerand Communication and the Arts of State for Ministry of Information, Communications and the Arts (new appointee)Khaw Boon Wan - Minister for National Development
    77. 77. Activity: Facebook Treasure HuntSENIOR MINISTERS OF STATE Josephine Teo - Ministry of Finance, Ministry ofGrace Fu - Ministry of Information, Communications and Transport (new appointee)the Arts, Ministry of the Environment and WaterResources Lawrence Wong - Ministry of Defence, Ministry of Education (new appointee)Heng Chee How - Prime Ministers Office (promotion) BG (NS) Tan Chuan-Jin - Ministry of NationalMINISTERS OF STATE Development, Ministry of Manpower (new appointee)Lee Yi Shyan - Ministry of Trade and Industry, Ministry of SENIOR PARLIAMENTARY SECRETARIESNational Development Hawazi Daipi - Ministry of Education, Ministry ofDr Amy Khor - Ministry of Health ManpowerMasagos Zulkifli - Ministry of Home Affairs and Ministry Dr Mohamad Maliki Bin Osman - Ministry of Defence,of Foreign Affairs Ministry of National DevelopmentTeo Ser Luck - Ministry of Trade and Industry Sam Tan - Ministry of Foreign Affairs, Ministry of(promotion) Community Development, Youth and SportsHalimah Yacob - Ministry of Community Development, Sim Ann - Ministry of Education, Ministry of Law (newYouth and Sports (new appointee) appointee)
    78. 78. Lee Hsien Loong Facebook Page http://www.facebook.com/pages/Lee-Hsien-Loong/216582508358682
    79. 79. Teo Chee Hean Facebook Page http://www.facebook.com/MrTeoCheeHean
    80. 80. Tharman Shanmugaratnam Facebook http://www.facebook.com/tharman.s?sk=wall
    81. 81. Khaw Boon Wan Facebook
    82. 82. Social Media EtiquetteDon’t over- Content promote Focus Avoid RespectPersonal AudienceResponse
    83. 83. For Laugh
    84. 84. ReviewSocial Media, Web 2.0 to Web 3.0 Collaborating Social Media Tools – Working as ONE Best Practices and Approach to Social Media
    85. 85. Mobile Twitter App WebPage BlogFacebook HDB YouTube
    86. 86. End
    87. 87. Feedbackwww.metricsthatmatter.com /comat74
    88. 88. ReferencesAlexa Top Sites (http://www.alexa.com/topsites)Blogging For Dummies by Susannah Gardner, Shane BirleyFacebook for Dummies by Carolyn Abram, Leah PearlmanLinkedin for Dummies by Joel EladSocial Media Marketing For Dummies by Shiv SinghSocial Media Measurement of ROI by Kevin Briod(http://www.ignitesocialmedia.com/social-media-measurement/social-media-roi-revisited-4-ways-to-measure/)Twitter for Dummies by Laura Fitton, Michael Gruen, LesliePostonYoutube for Dummies by Doug Sahlin, Chris Botello

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