Social Media 101

1. Social Media
Immersion Program 101
Presented by:
Jailani Mahmood
IT Apps. & Social Media Consultant

2. www.Jailani.info
Content
Social Media, Web 2.0 to Web
3.0
Preparation, Study of Trend,
Planning
Social Media Tools & Case
Studies
Best Practices and Approach to
Social Media

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Types of Media
Newspaper
Print
Magazine
Traditional
Television
Broadcast
Media
Radio
Web-based
New
Mobile-
based

4. The Social Media Revolution 2012
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5. What is
Social Media?
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6. about the relationships…
“New marketing is about the
relationships, not the medium.”
– Ben Grossman, founder of
BiGMarK

7. about sociology and psychology …
“Social Media is about sociology and
psychology more than technology.” –
Brain Solis Principal of FutureWorks

8. and about marketing …
“Social media isn‟t the end-all-be-all, but it
offers marketers unparalleled opportunity
to participate in relevant ways. It also
provides a launchpad for other marketing
tactics. Social media is not an island. It‟s
a high-power engine on the larger
marketing ship.” – Matt Dickman,
technomarketer.typepad.com

9. communication ……
“A social structure in which
technology puts power in
communities not institutions.”
― Forrester

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Evolution of Web 1.0, 2.0 & 3.0
Web 1.0 Web 2.0 Web 3.0
The mostly read only The wildly read-write The portable personal
web! web! web!
Focused on companies Focused on communities Focused on the individual
Home pages Blogs Life stream
Owning content Sharing content Consolidating dynamic
content
Web forms Web applications Widgets, drag & drop
mashups
Directories Tagging User behavior
Advertising Word of mouth Advertainment

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13. what we do everyday …
“Social networks aren‟t about Web sites.
They‟re about experiences.” – Mike
DiLorenzo, NHL social media marketing
director

14. what we feel everyday …
“Whether something brings them joy or
pain, when people share and engage in
communities, they form bonds and
relationships with others who
acknowledge their situation.” – Liana
Evans, from post on Search Engine
Watch

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16. Benefits
• It can help build reputation and give your
organization and business great exposure.
• It provides cost-effective free advertising (low cost).
• It helps you to connect with key people in the
industry.
• It helps you to discover what the public likes
through feedback.
• Your business gains new traffic and increased sales.
• It can assist in getting public opinions when
launching new products and services.
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17. Risks
• Time-Consuming
• Risk of negative comments
• Fraud
• News travel quickly
• Takes on persona of author
• A lack of short term ROI
• Slightly impersonal
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18. Social Media
can be used to
drive cultural
change and
enhance
productivity
and social
connectivity.
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19. “Social media offers new opportunities to
activate Brand Enthusiasm.” – Stacy
DeBroff, founder and CEO of Mom
Central

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22. start with a social media policy…
“Don‟t say anything online that you
wouldn‟t want plastered on a billboard
with your face on it.” – Erin Bury, Sprouter
community manager

23. “have a crisis management strategy “…
“A marketing person should always ask
one key question when beginning to
develop a social media strategy: how
much chaos can this organization
handle?” – Gary Stein, vice president of
strategy for Ammo Marketing

24. have the best product …
“Don‟t fix the marketing first, fix your
product. Once you‟ve got a good product
to talk about, the marketing‟s going to flow
from that.” – Scott Monty, Ford social-
media chief

25. innovation as part of culture …
“Innovation needs to be part of your
culture. Consumers are transforming
faster than we are, and if we don‟t catch
up, we‟re in trouble.” – Ian Schafer, CEO
of Deep Focus

26. Preparation
• Do Your Research – Social Media Trend &
Statistics
• Choosing the RIGHT Social Media Tools
• Social Media Integration Tools
• Social Media Analytics Tools
• Planning
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27. Alexa.com
Alexa is the leading provider of
free, global web metrics. Search
Alexa to discover the most
successful sites on the web by
keyword, category, or country.
Use the analytics for competitive
analysis, benchmarking, market
research, or business
development.

28. Socialbakers.com
Socialbakers.com is one of the
biggest social media statistics
portals in the world, covering a
wide range of social media
statistics i.e. Facebook, Twitter,
Google+, LinkedIn, YouTube.

29. SocialMention.com
Social Mention is a social media
search and analysis platform that
aggregates user generated content
into a single stream of
information. It allows you to track
and measure what people are
saying about you, your company,
a new product, or any topic across
the web’s social media landscape
in real-time. Social Mention
monitors over one hundred social
media sites.

30. HowSociable.com
Free monitoring tool for
measuring your brands or
keywords using 32 social
networking sites. HowSociable
provides a simple way for you to
begin measuring your brand’s
visibility on the social web.

31. BackLinkCheck.com
Backlinks are links or pointers
to your website placed on
other websites. Backlinks
connect websites to each
other in the same way
different pages of your
website are connected by the
links in the navigation menu.
Here the only difference is
that the backlinks point to
another website.

32. Bring all your online communications
together
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Integration of the Social Media Tools
Twitter Facebook YouTube Blog
Short Video
Post
Long
Status
Post
Forum
Discuss

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36. Hootsuite.com
Hootsuite is a social media dashboard to
manage and measure your social networks.

37. Seesmic.com
Seesmic is a social media dashboard that connects
you wherever you are. Keep up with all of your
personal and professional networks, anywhere,
anytime.

38. NetVibes.com
Netvibes is the all-in-one dashboard intelligence
platform for real-time social media monitoring, social
analytics, brand sentiment, reputation management,
etc.

39. TweetDeck.com
TweetDeck is an app that brings more
flexibility and insight to power users.

40. SendSocialMedia.com
Send Social Media is a social media dashboard for
engaging with customers, measuring results and
monitoring your brand across multiple social media
channels all at once

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Planning Process
Setting Indentifying
Establish Estimating
Quantifiable your Target
Goals Costs
Objectives Markets

42. Case Studies
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43. Mr. Barack Obama www.Jailani.info
• Twitter – Barack Obama < http://twitter.com/#!/barackobama > (Dated: 29 July 2011)

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Whopper Sacrifice Facebook Application
• Facebook Application – Whopper Sacrifice <
https://www.facebook.com/apps/application.php?id=33988778285 >

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X-Men-3, “Last Stand”
• MySpace – X-men 3 The Last Stand < http://www.myspace.com/xmen3thelaststand > (Dated: 21 July 2011)

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Privacy -
The
Kissing
Couple
CBC – The Kissing Couple < http://www.cbc.ca/news/canada/story/2011/06/17/vancouver-riot-kissing-couple-eyewitness.html >
(29 July 2011)

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Involvement – ThinkFamily
YouTube Channel – ThinkFamily < http://www.youtube.com/user/ThinkFamily > (29 July 2011)

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49. be professional yet informal …
“You can be professional while also
„keeping it real‟ with your customers. By
interacting with customers in a less formal
way, you‟ll build a strong human
connection that helps build brand loyalty.”
David Hauser, co-founder of
Grasshopper.com

50. no hard selling …
“Engage rather than sell … Work as a co-
creator, not a marketer.” – Tom H. C.
Anderson, market researcher

51. listen, don’t just hear…
“Search is about figuring out what people
are looking for when they enter keywords
into their favorite search engine. Social
media is what people are actually saying
to each other; they‟re telling us what
they‟re looking for. We, as marketers,
should be able to fit it all together pretty
nicely.” – Norm Elrod

52. add value, all the time…
“Ask yourself this question
CONSTANTLY: where can I add the most
value to what matters most to me and the
people who care about me?” – Chris
Brogan, author of “Trust Agents”

53. Be careful of what you updates!
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55. Monitor, engage, and transparent …
“Monitor, engage, and be transparent;
these have always been the keys to
success in the digital space.” – Dallas
Lawrence, Levick Strategic
Communications

56. Analytic Tools
• Facebook Insights • TwentyFeet
• Google Analytics • StepRep
• Twitter Web • Social Flow
Analytics
• Twitter Counter
• Send Social Media
• YouTube Analytics
Insight
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57. Analytic Tools
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58. Analytic Tools
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59. have great content…
“In the end, the winner is content. Good
content, sharable content, and consumer-
driven content will allow us all to have a
broader spectrum of information and, for
the marketer, an easier way to connect
with their base.” – Aaron Kahlow,
chairman and founder of the Online
Marketing Summit

60. get mobile …
“Mobile is no longer about what you can
do on your cell phone. Mobile is all about
doing more, all of the time.” – Mitch Joel,
president of Twist Image

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62. Mobile
Twitter
App
WebPage Blog
YOUR
Facebook YouTube
ORGANIZATION
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64. “Social Media is about the people! Not
about your business. Provide for the
people and the people will provide for
you.” – Matt Goulart

65. “Our head of social media is the
customer.” – McDonald’s

66. “Social media is just a buzzword until you
come up with a plan.” – Unknown

67. jailani@comat.com.sg
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