Social MediaImmersion Program 101Presented by:Jailani MahmoodIT Apps. & Social Media Consultant
www.Jailani.infoContentSocial Media, Web 2.0 to Web3.0   Preparation, Study of Trend,   Planning      Social Media Tools &...
www.Jailani.infoTypes of Media                                              Newspaper                               Print ...
The Social Media Revolution 2012                             www.Jailani.info
What isSocial Media?                www.Jailani.info
about the relationships…“New marketing is about therelationships, not the medium.”– Ben Grossman, founder ofBiGMarK
about sociology and psychology …“Social Media is about sociology andpsychology more than technology.” –Brain Solis Princip...
and about marketing …“Social media isn‟t the end-all-be-all, but itoffers marketers unparalleled opportunityto participate...
communication ……“A social structure in whichtechnology puts power incommunities not institutions.”                      ― ...
www.Jailani.info Evolution of Web 1.0, 2.0 & 3.0        Web 1.0                  Web 2.0                      Web 3.0The m...
www.Jailani.info
www.Jailani.info
what we do everyday …“Social networks aren‟t about Web sites.They‟re about experiences.” – MikeDiLorenzo, NHL social media...
what we feel everyday …“Whether something brings them joy orpain, when people share and engage incommunities, they form bo...
www.Jailani.info
Benefits• It can help build reputation and give your  organization and business great exposure.• It provides cost-effectiv...
Risks•   Time-Consuming•   Risk of negative comments•   Fraud•   News travel quickly•   Takes on persona of author•   A la...
Social Mediacan be used todrive culturalchange andenhanceproductivityand socialconnectivity.                 www.Jailani.i...
“Social media offers new opportunities toactivate Brand Enthusiasm.” – StacyDeBroff, founder and CEO of MomCentral
www.Jailani.info
www.Jailani.info
start with a social media policy…“Don‟t say anything online that youwouldn‟t want plastered on a billboardwith your face o...
“have a crisis management strategy “…“A marketing person should always askone key question when beginning todevelop a soci...
have the best product …“Don‟t fix the marketing first, fix yourproduct. Once you‟ve got a good productto talk about, the m...
innovation as part of culture …“Innovation needs to be part of yourculture. Consumers are transformingfaster than we are, ...
Preparation• Do Your Research – Social Media Trend &  Statistics• Choosing the RIGHT Social Media Tools• Social Media Inte...
Alexa.comAlexa is the leading provider offree, global web metrics. SearchAlexa to discover the mostsuccessful sites on the...
Socialbakers.comSocialbakers.com is one of thebiggest social media statisticsportals in the world, covering awide range of...
SocialMention.comSocial Mention is a social mediasearch and analysis platform thataggregates user generated contentinto a ...
HowSociable.comFree monitoring tool formeasuring your brands orkeywords using 32 socialnetworking sites. HowSociableprovid...
BackLinkCheck.comBacklinks are links or pointers  to your website placed on  other websites. Backlinks  connect websites t...
Bring all your online communicationstogether                                 www.Jailani.info
www.Jailani.info
www.Jailani.infoIntegration of the Social Media ToolsTwitter   Facebook             YouTube            Blog Short         ...
www.Jailani.info
Hootsuite.comHootsuite is a social media dashboard tomanage and measure your social networks.
Seesmic.comSeesmic is a social media dashboard that connectsyou wherever you are. Keep up with all of yourpersonal and pro...
NetVibes.comNetvibes is the all-in-one dashboard intelligenceplatform for real-time social media monitoring, socialanalyti...
TweetDeck.comTweetDeck is an app that brings moreflexibility and insight to power users.
SendSocialMedia.comSend Social Media is a social media dashboard forengaging with customers, measuring results andmonitori...
www.Jailani.infoPlanning Process               Setting      Indentifying Establish                                        ...
Case Studies               www.Jailani.info
Mr. Barack Obama                                   www.Jailani.info • Twitter – Barack Obama < http://twitter.com/#!/barac...
www.Jailani.info    Whopper Sacrifice Facebook Application•   Facebook Application – Whopper Sacrifice <    https://www.fa...
www.Jailani.info                     X-Men-3, “Last Stand”•   MySpace – X-men 3 The Last Stand < http://www.myspace.com/xm...
www.Jailani.info      Privacy -      The      Kissing      CoupleCBC – The Kissing Couple < http://www.cbc.ca/news/canada/...
www.Jailani.infoInvolvement – ThinkFamily    YouTube Channel – ThinkFamily < http://www.youtube.com/user/ThinkFamily > (29...
www.Jailani.info
be professional yet informal …“You can be professional while also„keeping it real‟ with your customers. Byinteracting with...
no hard selling …“Engage rather than sell … Work as a co-creator, not a marketer.” – Tom H. C.Anderson, market researcher
listen, don’t just hear…“Search is about figuring out what peopleare looking for when they enter keywordsinto their favori...
add value, all the time…“Ask yourself this questionCONSTANTLY: where can I add the mostvalue to what matters most to me an...
Be careful of what you updates!                              www.Jailani.info
www.Jailani.info
Monitor, engage, and transparent …“Monitor, engage, and be transparent;these have always been the keys tosuccess in the di...
Analytic Tools• Facebook Insights   • TwentyFeet• Google Analytics    • StepRep• Twitter Web         • Social Flow  Analyt...
Analytic Tools                 www.Jailani.info
Analytic Tools                 www.Jailani.info
have great content…“In the end, the winner is content. Goodcontent, sharable content, and consumer-driven content will all...
get mobile …“Mobile is no longer about what you cando on your cell phone. Mobile is all aboutdoing more, all of the time.”...
www.Jailani.info
Mobile              Twitter                         App    WebPage                      Blog                 YOURFacebook ...
www.Jailani.info
“Social Media is about the people! Notabout your business. Provide for thepeople and the people will provide foryou.” – Ma...
“Our head of social media is thecustomer.” – McDonald’s
“Social media is just a buzzword until youcome up with a plan.” – Unknown
jailani@comat.com.sg                       www.Jailani.info
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Social Media 101

  1. 1. Social MediaImmersion Program 101Presented by:Jailani MahmoodIT Apps. & Social Media Consultant
  2. 2. www.Jailani.infoContentSocial Media, Web 2.0 to Web3.0 Preparation, Study of Trend, Planning Social Media Tools & Case Studies Best Practices and Approach to Social Media
  3. 3. www.Jailani.infoTypes of Media Newspaper Print Magazine Traditional Television Broadcast Media Radio Web-based New Mobile- based
  4. 4. The Social Media Revolution 2012 www.Jailani.info
  5. 5. What isSocial Media? www.Jailani.info
  6. 6. about the relationships…“New marketing is about therelationships, not the medium.”– Ben Grossman, founder ofBiGMarK
  7. 7. about sociology and psychology …“Social Media is about sociology andpsychology more than technology.” –Brain Solis Principal of FutureWorks
  8. 8. and about marketing …“Social media isn‟t the end-all-be-all, but itoffers marketers unparalleled opportunityto participate in relevant ways. It alsoprovides a launchpad for other marketingtactics. Social media is not an island. It‟sa high-power engine on the largermarketing ship.” – Matt Dickman,technomarketer.typepad.com
  9. 9. communication ……“A social structure in whichtechnology puts power incommunities not institutions.” ― Forrester
  10. 10. www.Jailani.info Evolution of Web 1.0, 2.0 & 3.0 Web 1.0 Web 2.0 Web 3.0The mostly read only The wildly read-write The portable personalweb! web! web!Focused on companies Focused on communities Focused on the individualHome pages Blogs Life streamOwning content Sharing content Consolidating dynamic contentWeb forms Web applications Widgets, drag & drop mashupsDirectories Tagging User behaviorAdvertising Word of mouth Advertainment
  11. 11. www.Jailani.info
  12. 12. www.Jailani.info
  13. 13. what we do everyday …“Social networks aren‟t about Web sites.They‟re about experiences.” – MikeDiLorenzo, NHL social media marketingdirector
  14. 14. what we feel everyday …“Whether something brings them joy orpain, when people share and engage incommunities, they form bonds andrelationships with others whoacknowledge their situation.” – LianaEvans, from post on Search EngineWatch
  15. 15. www.Jailani.info
  16. 16. Benefits• It can help build reputation and give your organization and business great exposure.• It provides cost-effective free advertising (low cost).• It helps you to connect with key people in the industry.• It helps you to discover what the public likes through feedback.• Your business gains new traffic and increased sales.• It can assist in getting public opinions when launching new products and services. www.Jailani.info
  17. 17. Risks• Time-Consuming• Risk of negative comments• Fraud• News travel quickly• Takes on persona of author• A lack of short term ROI• Slightly impersonal www.Jailani.info
  18. 18. Social Mediacan be used todrive culturalchange andenhanceproductivityand socialconnectivity. www.Jailani.info
  19. 19. “Social media offers new opportunities toactivate Brand Enthusiasm.” – StacyDeBroff, founder and CEO of MomCentral
  20. 20. www.Jailani.info
  21. 21. www.Jailani.info
  22. 22. start with a social media policy…“Don‟t say anything online that youwouldn‟t want plastered on a billboardwith your face on it.” – Erin Bury, Sproutercommunity manager
  23. 23. “have a crisis management strategy “…“A marketing person should always askone key question when beginning todevelop a social media strategy: howmuch chaos can this organizationhandle?” – Gary Stein, vice president ofstrategy for Ammo Marketing
  24. 24. have the best product …“Don‟t fix the marketing first, fix yourproduct. Once you‟ve got a good productto talk about, the marketing‟s going to flowfrom that.” – Scott Monty, Ford social-media chief
  25. 25. innovation as part of culture …“Innovation needs to be part of yourculture. Consumers are transformingfaster than we are, and if we don‟t catchup, we‟re in trouble.” – Ian Schafer, CEOof Deep Focus
  26. 26. Preparation• Do Your Research – Social Media Trend & Statistics• Choosing the RIGHT Social Media Tools• Social Media Integration Tools• Social Media Analytics Tools• Planning www.Jailani.info
  27. 27. Alexa.comAlexa is the leading provider offree, global web metrics. SearchAlexa to discover the mostsuccessful sites on the web bykeyword, category, or country.Use the analytics for competitiveanalysis, benchmarking, marketresearch, or businessdevelopment.
  28. 28. Socialbakers.comSocialbakers.com is one of thebiggest social media statisticsportals in the world, covering awide range of social mediastatistics i.e. Facebook, Twitter,Google+, LinkedIn, YouTube.
  29. 29. SocialMention.comSocial Mention is a social mediasearch and analysis platform thataggregates user generated contentinto a single stream ofinformation. It allows you to trackand measure what people aresaying about you, your company,a new product, or any topic acrossthe web’s social media landscapein real-time. Social Mentionmonitors over one hundred socialmedia sites.
  30. 30. HowSociable.comFree monitoring tool formeasuring your brands orkeywords using 32 socialnetworking sites. HowSociableprovides a simple way for you tobegin measuring your brand’svisibility on the social web.
  31. 31. BackLinkCheck.comBacklinks are links or pointers to your website placed on other websites. Backlinks connect websites to each other in the same way different pages of your website are connected by the links in the navigation menu. Here the only difference is that the backlinks point to another website.
  32. 32. Bring all your online communicationstogether www.Jailani.info
  33. 33. www.Jailani.info
  34. 34. www.Jailani.infoIntegration of the Social Media ToolsTwitter Facebook YouTube Blog Short Video Post Long Status Post Forum Discuss
  35. 35. www.Jailani.info
  36. 36. Hootsuite.comHootsuite is a social media dashboard tomanage and measure your social networks.
  37. 37. Seesmic.comSeesmic is a social media dashboard that connectsyou wherever you are. Keep up with all of yourpersonal and professional networks, anywhere,anytime.
  38. 38. NetVibes.comNetvibes is the all-in-one dashboard intelligenceplatform for real-time social media monitoring, socialanalytics, brand sentiment, reputation management,etc.
  39. 39. TweetDeck.comTweetDeck is an app that brings moreflexibility and insight to power users.
  40. 40. SendSocialMedia.comSend Social Media is a social media dashboard forengaging with customers, measuring results andmonitoring your brand across multiple social mediachannels all at once
  41. 41. www.Jailani.infoPlanning Process Setting Indentifying Establish Estimating Quantifiable your Target Goals Costs Objectives Markets
  42. 42. Case Studies www.Jailani.info
  43. 43. Mr. Barack Obama www.Jailani.info • Twitter – Barack Obama < http://twitter.com/#!/barackobama > (Dated: 29 July 2011)
  44. 44. www.Jailani.info Whopper Sacrifice Facebook Application• Facebook Application – Whopper Sacrifice < https://www.facebook.com/apps/application.php?id=33988778285 >
  45. 45. www.Jailani.info X-Men-3, “Last Stand”• MySpace – X-men 3 The Last Stand < http://www.myspace.com/xmen3thelaststand > (Dated: 21 July 2011)
  46. 46. www.Jailani.info Privacy - The Kissing CoupleCBC – The Kissing Couple < http://www.cbc.ca/news/canada/story/2011/06/17/vancouver-riot-kissing-couple-eyewitness.html > (29 July 2011)
  47. 47. www.Jailani.infoInvolvement – ThinkFamily YouTube Channel – ThinkFamily < http://www.youtube.com/user/ThinkFamily > (29 July 2011)
  48. 48. www.Jailani.info
  49. 49. be professional yet informal …“You can be professional while also„keeping it real‟ with your customers. Byinteracting with customers in a less formalway, you‟ll build a strong humanconnection that helps build brand loyalty.”David Hauser, co-founder ofGrasshopper.com
  50. 50. no hard selling …“Engage rather than sell … Work as a co-creator, not a marketer.” – Tom H. C.Anderson, market researcher
  51. 51. listen, don’t just hear…“Search is about figuring out what peopleare looking for when they enter keywordsinto their favorite search engine. Socialmedia is what people are actually sayingto each other; they‟re telling us whatthey‟re looking for. We, as marketers,should be able to fit it all together prettynicely.” – Norm Elrod
  52. 52. add value, all the time…“Ask yourself this questionCONSTANTLY: where can I add the mostvalue to what matters most to me and thepeople who care about me?” – ChrisBrogan, author of “Trust Agents”
  53. 53. Be careful of what you updates! www.Jailani.info
  54. 54. www.Jailani.info
  55. 55. Monitor, engage, and transparent …“Monitor, engage, and be transparent;these have always been the keys tosuccess in the digital space.” – DallasLawrence, Levick StrategicCommunications
  56. 56. Analytic Tools• Facebook Insights • TwentyFeet• Google Analytics • StepRep• Twitter Web • Social Flow Analytics• Twitter Counter• Send Social Media• YouTube Analytics Insight www.Jailani.info
  57. 57. Analytic Tools www.Jailani.info
  58. 58. Analytic Tools www.Jailani.info
  59. 59. have great content…“In the end, the winner is content. Goodcontent, sharable content, and consumer-driven content will allow us all to have abroader spectrum of information and, forthe marketer, an easier way to connectwith their base.” – Aaron Kahlow,chairman and founder of the OnlineMarketing Summit
  60. 60. get mobile …“Mobile is no longer about what you cando on your cell phone. Mobile is all aboutdoing more, all of the time.” – Mitch Joel,president of Twist Image
  61. 61. www.Jailani.info
  62. 62. Mobile Twitter App WebPage Blog YOURFacebook YouTube ORGANIZATION www.Jailani.info
  63. 63. www.Jailani.info
  64. 64. “Social Media is about the people! Notabout your business. Provide for thepeople and the people will provide foryou.” – Matt Goulart
  65. 65. “Our head of social media is thecustomer.” – McDonald’s
  66. 66. “Social media is just a buzzword until youcome up with a plan.” – Unknown
  67. 67. jailani@comat.com.sg www.Jailani.info
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