about the relationships…“New marketing is about therelationships, not the medium.”– Ben Grossman, founder ofBiGMarK
about sociology and psychology …“Social Media is about sociology andpsychology more than technology.” –Brain Solis Principal of FutureWorks
and about marketing …“Social media isn‟t the end-all-be-all, but itoffers marketers unparalleled opportunityto participate in relevant ways. It alsoprovides a launchpad for other marketingtactics. Social media is not an island. It‟sa high-power engine on the largermarketing ship.” – Matt Dickman,technomarketer.typepad.com
communication ……“A social structure in whichtechnology puts power incommunities not institutions.” ― Forrester
www.Jailani.info Evolution of Web 1.0, 2.0 & 3.0 Web 1.0 Web 2.0 Web 3.0The mostly read only The wildly read-write The portable personalweb! web! web!Focused on companies Focused on communities Focused on the individualHome pages Blogs Life streamOwning content Sharing content Consolidating dynamic contentWeb forms Web applications Widgets, drag & drop mashupsDirectories Tagging User behaviorAdvertising Word of mouth Advertainment
what we do everyday …“Social networks aren‟t about Web sites.They‟re about experiences.” – MikeDiLorenzo, NHL social media marketingdirector
what we feel everyday …“Whether something brings them joy orpain, when people share and engage incommunities, they form bonds andrelationships with others whoacknowledge their situation.” – LianaEvans, from post on Search EngineWatch
Benefits• It can help build reputation and give your organization and business great exposure.• It provides cost-effective free advertising (low cost).• It helps you to connect with key people in the industry.• It helps you to discover what the public likes through feedback.• Your business gains new traffic and increased sales.• It can assist in getting public opinions when launching new products and services. www.Jailani.info
Risks• Time-Consuming• Risk of negative comments• Fraud• News travel quickly• Takes on persona of author• A lack of short term ROI• Slightly impersonal www.Jailani.info
Social Mediacan be used todrive culturalchange andenhanceproductivityand socialconnectivity. www.Jailani.info
“Social media offers new opportunities toactivate Brand Enthusiasm.” – StacyDeBroff, founder and CEO of MomCentral
start with a social media policy…“Don‟t say anything online that youwouldn‟t want plastered on a billboardwith your face on it.” – Erin Bury, Sproutercommunity manager
“have a crisis management strategy “…“A marketing person should always askone key question when beginning todevelop a social media strategy: howmuch chaos can this organizationhandle?” – Gary Stein, vice president ofstrategy for Ammo Marketing
have the best product …“Don‟t fix the marketing first, fix yourproduct. Once you‟ve got a good productto talk about, the marketing‟s going to flowfrom that.” – Scott Monty, Ford social-media chief
innovation as part of culture …“Innovation needs to be part of yourculture. Consumers are transformingfaster than we are, and if we don‟t catchup, we‟re in trouble.” – Ian Schafer, CEOof Deep Focus
Preparation• Do Your Research – Social Media Trend & Statistics• Choosing the RIGHT Social Media Tools• Social Media Integration Tools• Social Media Analytics Tools• Planning www.Jailani.info
Alexa.comAlexa is the leading provider offree, global web metrics. SearchAlexa to discover the mostsuccessful sites on the web bykeyword, category, or country.Use the analytics for competitiveanalysis, benchmarking, marketresearch, or businessdevelopment.
Socialbakers.comSocialbakers.com is one of thebiggest social media statisticsportals in the world, covering awide range of social mediastatistics i.e. Facebook, Twitter,Google+, LinkedIn, YouTube.
SocialMention.comSocial Mention is a social mediasearch and analysis platform thataggregates user generated contentinto a single stream ofinformation. It allows you to trackand measure what people aresaying about you, your company,a new product, or any topic acrossthe web’s social media landscapein real-time. Social Mentionmonitors over one hundred socialmedia sites.
HowSociable.comFree monitoring tool formeasuring your brands orkeywords using 32 socialnetworking sites. HowSociableprovides a simple way for you tobegin measuring your brand’svisibility on the social web.
BackLinkCheck.comBacklinks are links or pointers to your website placed on other websites. Backlinks connect websites to each other in the same way different pages of your website are connected by the links in the navigation menu. Here the only difference is that the backlinks point to another website.
Bring all your online communicationstogether www.Jailani.info
be professional yet informal …“You can be professional while also„keeping it real‟ with your customers. Byinteracting with customers in a less formalway, you‟ll build a strong humanconnection that helps build brand loyalty.”David Hauser, co-founder ofGrasshopper.com
no hard selling …“Engage rather than sell … Work as a co-creator, not a marketer.” – Tom H. C.Anderson, market researcher
listen, don’t just hear…“Search is about figuring out what peopleare looking for when they enter keywordsinto their favorite search engine. Socialmedia is what people are actually sayingto each other; they‟re telling us whatthey‟re looking for. We, as marketers,should be able to fit it all together prettynicely.” – Norm Elrod
add value, all the time…“Ask yourself this questionCONSTANTLY: where can I add the mostvalue to what matters most to me and thepeople who care about me?” – ChrisBrogan, author of “Trust Agents”
Be careful of what you updates! www.Jailani.info
have great content…“In the end, the winner is content. Goodcontent, sharable content, and consumer-driven content will allow us all to have abroader spectrum of information and, forthe marketer, an easier way to connectwith their base.” – Aaron Kahlow,chairman and founder of the OnlineMarketing Summit
get mobile …“Mobile is no longer about what you cando on your cell phone. Mobile is all aboutdoing more, all of the time.” – Mitch Joel,president of Twist Image