Using AWS
PACO NATHAN
AWS Start-Up Project, Santa Monica
2007-10-23

HeadCase Humanufacturing
• Technology start-up based in LA
• Founded 2006-06, A series funding
• 8 employees, plus contractors
• TrueVentures early-stage portfolio
http://trueventures.com

Early-Stage Strategy
• Enter market early, limited budget,
speculative approaches
• “Fail fast”: see what sticks among
customers
• Hopefully some aspect scales rapidly,
unexpectedly
• Avoid getting locked into SLAs

(T2 script, IMSDB.com)

(T2 poster)

(Facebook text)

Wall-to-Wall Dialog:
(Facebook screen)

(SecondLife text)

(SecondLife screen)

Whether people are involved in a
web community, a social network, an
online game, a virtual world... they
are still people - as projections of
persona - interacting online.
If we could model that interaction as
screenplays, we would be much
closer to generating characters for
virtual worlds.

(edit sources)
•

(tag cloud)

(hood graph)

System Architecture

SQS Message Queues

Open Source: DJOP
http://code.google.com/p/djop
Java-based job orchestration
SQS, S3, and optionally EC2
• Florian Leibert (AWS infrastructure, open source)
• Paco Nathan (system arch, apps, integration)
• Stephen Newman (network operations)

PACO NATHAN
paco@headcaselabs.com
http://headcaselabs.com