FOR IMMEDIATE RELEASE
FOURTH ANNUAL LATINO FASHION WEEK ANNOUNCES EVENT LINE-UP,
CELEBRITY GUEST APPEARANCES AND NEW GROUND-BREAKING PARTNERSHIP
CHICAGO, IL – November 8, 2010 - Latino Fashion Week (LFW) is proud to present its fourth annual production of
the only full week in the United States completely dedicated to Latino fashion. Latino designers from around the
globe will be showcasing their creations during the unparalleled celebration, taking place November 8-15.
Many have expressed their support for the LFW fashion movement that is full of events, fashion and glamour,
including The Old Town Merchants & Residents Association who has partnered with Latino Fashion Week in their
first co-sponsored event together.
Last week, Latino Fashion Week Co-Executive Producers, Arabel Alva Rosales, J.D. and Cesar Rolon Jr., announced
that they signed an agreement with the International Association of Latino Fashion Weeks, making LFW the
official host for the U.S. chapter of the Association. With this ground-breaking agreement, Chicago will serve as
the official portal for local and international Latino designers to showcase their designs in the United States.
This year’s production will also feature many celebrities, including Latin American model and actor, Paulo
Quevedo, and former Miss Panama, Patricia de León, both of whom will serve as emcees for select events
throughout the week. America’s Next Top Model Season 8 Winner, Jaslene Gonzalez, Grammy Award-winning
recording artist, Colby O’Donis, and actor in Billy Elliot the Musical, Cesar Corrales, among others, will also make
guest appearances during the week.
In addition to fashion shows by some of the industry’s rising and established designers on a local, national and
international level, other scheduled events include a documentary on the infamous Celia Cruz, a student designer
competition, two days of fun-filled shopping, a Fashion Ball and an event dedicated to teens.
• Monday’s Moda in the City is dedicated to emphasizing the impact Latinos have made in fashion by
showcasing Chicago’s top Latino designers’ most outstanding creations at a media red carpet
reception and after party.
• Tuesday boasts a documentary tribute to the Queen of Salsa herself, Celia Cruz. Celebrate the life of a
performer who brought the sounds of salsa to the whole world at AMC Pipers Alley.
• Students display their most Fashion Forward to 2060 designs for Wednesday’s futuristic Student
Designer Competition at the Chicago Center for the Performing Arts.
• Teen Day will feature celebrity guest performances, Top Model appearances and youth-oriented
motivational speakers on Thursday.
• STRUCTURE is back by popular demand, promoting fashions for men and women. Catch a glimpse of
local and international designers’ spring lines on Friday night at Circuit Night Club.
• Saturday night’s Fashion Ball is a must-see runway event featuring an awards ceremony and the
designs of internationally acclaimed designers. A Passport to Design will be held in Mercedes-Benz
Chicago, which is sure to astound.
• Enjoy a pre-holiday shopping extravaganza at Saturday and Sunday’s Fashion Sense, Pop-up Store.
The event boasts a wide array of premier clothing, accessories, makeup and makeover specials in all
price ranges at Trattoria Roma Restaurant. As part of a Fashion Run that will take place with
boutiques in the Old Town Area, fashion models will also do some informal modeling at select
• This fun event is the perfect opportunity for designers to meet local boutique owners for a one-to-one, 8- to 10-
minute meet and greet in an intimate and casual setting at Trattoria Roma Restaurant.
For more information on these events and more, visit www.latinofashionwk.com.
About Latino Fashion Week
Latino Fashion Week is run by co-executive producers Arabel Alva Rosales, J.D. and Cesar Rolon Jr. The first annual
Latino Fashion Week took place in 2007.
Joanna Aguirre, PACO Communications Veronica Villalon, PACO Communications
Office: 312.226.7830 Office: 312.226.7830
Cell: 708.296.4377 Cell: 708.721.1493