How to maximize your sales by enhancing your customer experience
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How to maximize your sales by enhancing your customer experience

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PackshotCreator solutions allow companies to create in-house pictures and 360° animations in just a few clicks of all their products. These profesionnal quality pictures and animations can then be ...

PackshotCreator solutions allow companies to create in-house pictures and 360° animations in just a few clicks of all their products. These profesionnal quality pictures and animations can then be used both for internal and external communication.

For more information visit out website: http://www.packshot-creator.com

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How to maximize your sales by enhancing your customer experience How to maximize your sales by enhancing your customer experience Presentation Transcript

  • How to maximize your sales by enhancing your customer experience Sales Performance Conference September 17th and 18th 2009 Audrey Martin Business Development Manager
    • Innovative strategies to reduce costs
    • E-commerce and visual communication to boost ROI
    • Best practices through case studies
    Table of contents
    • During an economic downturn…
    Innovation impacts on cost-efficiency and sales " A process innovation is the implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or soft ". Source: OECD Oslo Manual Necessity to cut costs and stop revenue decline 1. I nnovative strategies to reduce costs
  • A majority of executives consider that innovation is critical Source: Saugatuck Technology Inc. and BusinessWeek Research Services C-Team Study (2006)
  • Drivers of innovation Source: Capgemini “Innovation Leader or Laggard?” (2009)
    • Customers become belligerent. Customers are increasingly intolerant of poor experiences and share their dissatisfaction.
    • Products and price are commodities. Customer experience and process innovation are the new differentiators.
    2. E-commerce and visual communication to boost sales
    • E-commerce benefits in terms of costs and sales
    Innovation must be customer-oriented
  • Customer experience maturity leads to competitive advantage Source: Peppers ans Rogers Group and SAS (2008)
  • Customers with good experiences consider purchasing more Correlation between high customer experience index and willingness to purchase again from the same provider Source: Forrester Research (2009)
  • But they don’t see uniqueness today Source: Allurent/Endeca (2008)
  • How to differentiate online? Product presentation is key to purchase decision New ways of improving online customer experience - Rich Media - Web 2.0 - Interactivity - Social networking Source: Nielsen Online “Mystery Shopping Surveys” (2008) - Pleasant colors - A user-friendly design and structure - Good quality pictures
  • Most effective product presentations Source: Adobe Scene7 Survey (2009)
  • Planned and deployed strategies Source: Adobe Scene7 Survey (2009)
  • Vin-malin.com Case
    • Issue: Rapid launch of an e-commerce website
    • Results:
    • - More than 1 200 pictures and animations in week
    • - Quick development of the new website
    • - All their ranges put online rapidly (rapid ROI)
  • Décathlon Case
    • Issue: Enlargement of the product communication scope
    • Results:
    • - +25% product photos at zero cost
    • - Contributes to notably enrich the company’s database
    • - Improve the product visibility at the point of sale
  • OneDirect Case
    • Issue: Overhaul of its e-commerce website and catalogues
    • Results:
    • - +27% turnover in December of 2008
    • - Allowed the production of 360° animations in-house
    • - Release of new printed catalogues on a more regular basis
  • Cisowianka Case
    • Issue: Optimization of specific product communication processes
    • Results:
    • - Packshot Creator = Press relations/retailers demos/Web uses
    • - Standardized product communication
  • Thank you for your attention