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outsourcing for competitive advantage



A presentation meant to sway the perception of outsourcing for our prospective client regarding the building of a new product line. In Person Presentation Support

A presentation meant to sway the perception of outsourcing for our prospective client regarding the building of a new product line. In Person Presentation Support



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  • Team Catalyst will be presenting its research on an Outsourcing Opportunity regarding a new product for FDC. I will present the overview of the company; Quinn will present the market overview; Todd will present an overview of the product; Bruce will present the analysis regarding outsourcing. So, we will cover FDC, the company, FDC competitors, the new product offering and the outsourcing opportunity for this product

outsourcing for competitive advantage outsourcing for competitive advantage Presentation Transcript

  • MarketData Outsourcing Opportunities Team Catalyst BG650 DEMBA Mark Durand Product Overview Market Overview Company Overview Outsourcing Analysis Discussion
    • Operational Excellence:
      • FDC is committed to reliability at every level of the company and at every step of each transaction. Every transaction, every task, and every customer is important.
    • Unmatched Range of Products and Services:
      • FDC provides customers with a range of products and services unmatched by anyone in the industry. The company has the scalable capacity to handle its customers’ transaction needs, however large or small.
    • Strategic Partnership:
      • FDC provides services that enable FDC customers to build enduring and valuable relationships with their own customers.
    Company: Overview FDC Corporate Data z
  • Company: Transactions consumer transaction (US Billions) 2010 product cash other electronic credit FDC Corporate Data
  • Company: Processing
    • Cardholder hands credit card to Merchant
    • Merchant sends processing request to acquiring Processor (FDC)
    • Processor routes data to Issuer (MasterCard, Visa)
    • Issuer checks for sufficient funds and replies to Processor
    • Processor sends approval or decline to Merchant
    • Merchant completes transaction with Cardholder
    1 2 3 4 5 6
  • Company: Product Development
    • Largest database of information
    • Transaction-level data
    • Data not being used
    • Uses for data
  • Market: Landscape
    • Core Competitors
    • Chase
    • Amex
    • Other Processors
    • Purchasing Analytics
    • NPD
    • Jupiter Research
    • Info Aggregators
    • Acxiom
    • Info USA
    • Consumer Analytics
    • Experian
    • Equifax
    • TransUnion
  • Market: Opportunities
    • Alternative to survey models
    • Increase accuracy and usefulness
    • Broader market perspective
    • Speed to delivery
    • Maintain privacy
    • Affordable for small and large companies
  • Market: FDC Strengths
    • Primary data eliminates the need for survey models
    • FDC holds leadership position in electronic transactions increasing statistical relevance and decreasing margin of error
    • FDC has global footprint and can easily bring the broadest perspective to marketing analytics
    • FDC has the ability and knowledge to successfully anonymize the data and keep privacy
    • FDC operational efficiency and use of Internet delivery models allows for low variable costs and marginal costs
  • Market: Objective
    • The Goals
      • Provide a level of customer service measured in days as opposed to months.
      • Allow company’s to monitor their health and progress.
      • Benchmark performance
      • Enable people to make informed decisions
    • The Challenge
      • How to take the world’s largest transaction level database and present it to the customer in a meaningful way.
  • Product: Supply Chain info R F C S transformation IT Processes Raw Materials Finished Goods » Our Supply Chain is IT « Designed by Team Catalyst
  • Product: MarketData IT Architecture Designed by Team Catalyst Transaction data combined with limited demographic data is organized in MarketData database Application layer requests data on behalf of web servers and allows further business and security rules to be put in place Web layer interacts with customer and sends data requests to app layer external data marketdata database application layer security web layer security enterprise data
  • Product: MarketData Value Chain Adapted from Michael Porter’s Value Chain Margin Primary activities demo- graphic data mapping data point of sale data load database admin data security web tuning develop software provision customer training sales support feedback operation outbound sales care inbound
  • Product: MarketData Outsourcing Opportunities Adapted from Michael Porter’s Value Chain Primary activities data load database admin data security develop software operation outbound sales care inbound Margin
  • Outsourcing: Reasons conserve capital improve quality speed to market foster innovation focus on core reduce costs Corbett and Associates 2001
  • Outsourcing: Guides to Success
    • Make multi sourcing the norm - sourcing manager
    • Expectations expressed in business outcomes
    • Align sourcing to business strategy
    • Evaluate customized versus standardized
    • Choose models that suit business goals
    • Define relationships and incentive programs
    • Negotiate and re-negotiate
    • Become a business solution aggregator
    • Use deal-centric management skills
    • Balance trust and control
    Gartner Group 2004
  • Outsourcing: Sourcing System Processes Other FDC Departments Partners Contractors documentation training deliverables risk expectations communication Designed by Team Catalyst
  • Outsourcing: Management software database administration operations sourcing oversight management Designed by Team Catalyst
  • Outsourcing: MarketData Outsourcing Review Adapted from Michael Porter’s Value Chain Primary activities data load database admin data security develop software operation outbound sales care inbound Margin
  • Outsourcing: Database Development + Administration
    • Core to the platform
    • Integrated security
    • Trusted partner
    • SAS
    Designed by Team Catalyst external data marketdata database enterprise data
  • Outsourcing: Software Development
    • Integro
    • SpireMedia
    • Chinese Development Agency
    Designed by Team Catalyst
  • Outsourcing: Conclusions
    • Outsourcing is not new
    • Focus on core
    • Expect to multi source
    • Build a sourcing system
    • Be agile
    Gartner Group 2004
  • Discussion CSU DEMBA BG650 Catalyst: FDC MarketData Outsourcing Opportunities