DemystifyingMobile Apps Ecosystem
Co Founder : SignalsCo Founder : Mobile Monday DelhiPart of Team at Spice Labs, Monsoon Multimedia.Ideation
What this talk is about ?
TechiesToTycoon
• No Silver Bullet• Hindsight Wisdom: This is What Worked for us• My Views Not of My Company or Our Partners
IdeationHow to pick up the right idea to work upon ?
Pre requisite:Team : Technology MUST be in-house . Never Outsource.Operating CASH for One YearLive In Problem Space for...
A Case Study in Need Estimation
Need EstimationObservation :News Volume = User Interest
Conclusion : Demand is universal. All User are App Savvy.Observation :Nokia Rich Countries Search for Nokia AppNeed Estima...
Other Technique:Ask the OEM App Store Guys for Gap in Content.Google Predictive Search Suggestion.BAR Test .( Difficult...
Need Identified?
Test AssignmentInstagram For Windows Phone ?Instapaper For Windows Phone ?Flipboard For Windows Phone ?
Product ManagementHow to pick right feature & ship the damn thing .
Decision FrameworkYour Decision Framework don’t give you answer. It’s a forcingfunction which put a process in place to th...
Qualities of Good RoadmapBased On right mix of DATA & Believes.Cohesive with Team Skill and Resources.Responsive to Market...
© Kenton Kivestu
© Kenton KivestuWhat Customersare doing inyour product?What CompetitionIs doing right ?What CustomersAre asking For ?What ...
© Kenton Kivestu
Case StudyPinterest Vs Facebook WallThere are no Right Answer in Product Management
Test AssignmentShould Facebook Introduce Dislike Button?
Discovery and DistributionBuild it and Will They Come ?
App Store Dynamics
In Plain English .
Case StudyFree Vs Paid App Featuring PriorityHow Bloon Made it to Top5 ?
MonetizationThinking of Pricing Model and Price Point
Four Quadrant of PricingHow to Monetize Vs When to Monetize ?
Four Quadrant of PricingQuadrant 1 : Games, Studio /portfolio approach,
Four Quadrant of PricingQuadrant 2 : Platform and Advertisement
Four Quadrant of PricingQuadrant 3: Utility Quadrant
Four Quadrant of PricingQuadrant 4: Branding Quadrant
LessonsWhich I Learned Hard Way
What We Believe at SignalsThere is no substitute of having a good product.There is a fine line between perseverance and be...
Prashant SinghCo-Founder, Signals.Email :prashant@thesignals.netCell: +91-9910270434Skype /Gtalk/Twitter: pacificleoFeel F...
Thanks .
Techi2 tyconahemdabad ver1
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Techi2 tyconahemdabad ver1

  1. 1. DemystifyingMobile Apps Ecosystem
  2. 2. Co Founder : SignalsCo Founder : Mobile Monday DelhiPart of Team at Spice Labs, Monsoon Multimedia.Ideation
  3. 3. What this talk is about ?
  4. 4. TechiesToTycoon
  5. 5. • No Silver Bullet• Hindsight Wisdom: This is What Worked for us• My Views Not of My Company or Our Partners
  6. 6. IdeationHow to pick up the right idea to work upon ?
  7. 7. Pre requisite:Team : Technology MUST be in-house . Never Outsource.Operating CASH for One YearLive In Problem Space for few months.
  8. 8. A Case Study in Need Estimation
  9. 9. Need EstimationObservation :News Volume = User Interest
  10. 10. Conclusion : Demand is universal. All User are App Savvy.Observation :Nokia Rich Countries Search for Nokia AppNeed Estimation
  11. 11. Other Technique:Ask the OEM App Store Guys for Gap in Content.Google Predictive Search Suggestion.BAR Test .( Difficult to do in Ahmedabad)Online SurveyGeographic Clone & Platform Clone are good ideas.
  12. 12. Need Identified?
  13. 13. Test AssignmentInstagram For Windows Phone ?Instapaper For Windows Phone ?Flipboard For Windows Phone ?
  14. 14. Product ManagementHow to pick right feature & ship the damn thing .
  15. 15. Decision FrameworkYour Decision Framework don’t give you answer. It’s a forcingfunction which put a process in place to thinkabout product.
  16. 16. Qualities of Good RoadmapBased On right mix of DATA & Believes.Cohesive with Team Skill and Resources.Responsive to Market Dynamics.Clear about bets you are making.NO Knee Jerk Reactions
  17. 17. © Kenton Kivestu
  18. 18. © Kenton KivestuWhat Customersare doing inyour product?What CompetitionIs doing right ?What CustomersAre asking For ?What youwant to Build ?And Why ?
  19. 19. © Kenton Kivestu
  20. 20. Case StudyPinterest Vs Facebook WallThere are no Right Answer in Product Management
  21. 21. Test AssignmentShould Facebook Introduce Dislike Button?
  22. 22. Discovery and DistributionBuild it and Will They Come ?
  23. 23. App Store Dynamics
  24. 24. In Plain English .
  25. 25. Case StudyFree Vs Paid App Featuring PriorityHow Bloon Made it to Top5 ?
  26. 26. MonetizationThinking of Pricing Model and Price Point
  27. 27. Four Quadrant of PricingHow to Monetize Vs When to Monetize ?
  28. 28. Four Quadrant of PricingQuadrant 1 : Games, Studio /portfolio approach,
  29. 29. Four Quadrant of PricingQuadrant 2 : Platform and Advertisement
  30. 30. Four Quadrant of PricingQuadrant 3: Utility Quadrant
  31. 31. Four Quadrant of PricingQuadrant 4: Branding Quadrant
  32. 32. LessonsWhich I Learned Hard Way
  33. 33. What We Believe at SignalsThere is no substitute of having a good product.There is a fine line between perseverance and being stupid.Learn from everyone but contextualize it for your product .Avoid cynics .Their Advise is actually their biography.Between Culture and Competency . Culture always win.Take Risk :Mediocrity kills you by thousand cuts .
  34. 34. Prashant SinghCo-Founder, Signals.Email :prashant@thesignals.netCell: +91-9910270434Skype /Gtalk/Twitter: pacificleoFeel Free to contact me at
  35. 35. Thanks .

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