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Techi2 tyconahemdabad ver1

Techi2 tyconahemdabad ver1






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    Techi2 tyconahemdabad ver1 Techi2 tyconahemdabad ver1 Presentation Transcript

    • DemystifyingMobile Apps Ecosystem
    • Co Founder : SignalsCo Founder : Mobile Monday DelhiPart of Team at Spice Labs, Monsoon Multimedia.Ideation
    • What this talk is about ?
    • TechiesToTycoon
    • • No Silver Bullet• Hindsight Wisdom: This is What Worked for us• My Views Not of My Company or Our Partners
    • IdeationHow to pick up the right idea to work upon ?
    • Pre requisite:Team : Technology MUST be in-house . Never Outsource.Operating CASH for One YearLive In Problem Space for few months.
    • A Case Study in Need Estimation
    • Need EstimationObservation :News Volume = User Interest
    • Conclusion : Demand is universal. All User are App Savvy.Observation :Nokia Rich Countries Search for Nokia AppNeed Estimation
    • Other Technique:Ask the OEM App Store Guys for Gap in Content.Google Predictive Search Suggestion.BAR Test .( Difficult to do in Ahmedabad)Online SurveyGeographic Clone & Platform Clone are good ideas.
    • Need Identified?
    • Test AssignmentInstagram For Windows Phone ?Instapaper For Windows Phone ?Flipboard For Windows Phone ?
    • Product ManagementHow to pick right feature & ship the damn thing .
    • Decision FrameworkYour Decision Framework don’t give you answer. It’s a forcingfunction which put a process in place to thinkabout product.
    • Qualities of Good RoadmapBased On right mix of DATA & Believes.Cohesive with Team Skill and Resources.Responsive to Market Dynamics.Clear about bets you are making.NO Knee Jerk Reactions
    • © Kenton Kivestu
    • © Kenton KivestuWhat Customersare doing inyour product?What CompetitionIs doing right ?What CustomersAre asking For ?What youwant to Build ?And Why ?
    • © Kenton Kivestu
    • Case StudyPinterest Vs Facebook WallThere are no Right Answer in Product Management
    • Test AssignmentShould Facebook Introduce Dislike Button?
    • Discovery and DistributionBuild it and Will They Come ?
    • App Store Dynamics
    • In Plain English .
    • Case StudyFree Vs Paid App Featuring PriorityHow Bloon Made it to Top5 ?
    • MonetizationThinking of Pricing Model and Price Point
    • Four Quadrant of PricingHow to Monetize Vs When to Monetize ?
    • Four Quadrant of PricingQuadrant 1 : Games, Studio /portfolio approach,
    • Four Quadrant of PricingQuadrant 2 : Platform and Advertisement
    • Four Quadrant of PricingQuadrant 3: Utility Quadrant
    • Four Quadrant of PricingQuadrant 4: Branding Quadrant
    • LessonsWhich I Learned Hard Way
    • What We Believe at SignalsThere is no substitute of having a good product.There is a fine line between perseverance and being stupid.Learn from everyone but contextualize it for your product .Avoid cynics .Their Advise is actually their biography.Between Culture and Competency . Culture always win.Take Risk :Mediocrity kills you by thousand cuts .
    • Prashant SinghCo-Founder, Signals.Email :prashant@thesignals.netCell: +91-9910270434Skype /Gtalk/Twitter: pacificleoFeel Free to contact me at
    • Thanks .