Co Founder : SignalsCo Founder : Mobile Monday DelhiPart of Team at Spice Labs, Monsoon Multimedia.Ideation
What this talk is about ?
• No Silver Bullet• Hindsight Wisdom: This is What Worked for us• My Views Not of My Company or Our Partners
IdeationHow to pick up the right idea to work upon ?
Pre requisite:Team : Technology MUST be in-house . Never Outsource.Operating CASH for One YearLive In Problem Space for few months.
A Case Study in Need Estimation
Need EstimationObservation :News Volume = User Interest
Conclusion : Demand is universal. All User are App Savvy.Observation :Nokia Rich Countries Search for Nokia AppNeed Estimation
Other Technique:Ask the OEM App Store Guys for Gap in Content.Google Predictive Search Suggestion.BAR Test .( Difficult to do in Ahmedabad)Online SurveyGeographic Clone & Platform Clone are good ideas.
Test AssignmentInstagram For Windows Phone ?Instapaper For Windows Phone ?Flipboard For Windows Phone ?
Product ManagementHow to pick right feature & ship the damn thing .
Decision FrameworkYour Decision Framework don’t give you answer. It’s a forcingfunction which put a process in place to thinkabout product.
Qualities of Good RoadmapBased On right mix of DATA & Believes.Cohesive with Team Skill and Resources.Responsive to Market Dynamics.Clear about bets you are making.NO Knee Jerk Reactions
Case StudyPinterest Vs Facebook WallThere are no Right Answer in Product Management
Test AssignmentShould Facebook Introduce Dislike Button?
Discovery and DistributionBuild it and Will They Come ?
App Store Dynamics
In Plain English .
Case StudyFree Vs Paid App Featuring PriorityHow Bloon Made it to Top5 ?
MonetizationThinking of Pricing Model and Price Point
Four Quadrant of PricingHow to Monetize Vs When to Monetize ?
Four Quadrant of PricingQuadrant 1 : Games, Studio /portfolio approach,
Four Quadrant of PricingQuadrant 2 : Platform and Advertisement
Four Quadrant of PricingQuadrant 3: Utility Quadrant
Four Quadrant of PricingQuadrant 4: Branding Quadrant
LessonsWhich I Learned Hard Way
What We Believe at SignalsThere is no substitute of having a good product.There is a fine line between perseverance and being stupid.Learn from everyone but contextualize it for your product .Avoid cynics .Their Advise is actually their biography.Between Culture and Competency . Culture always win.Take Risk :Mediocrity kills you by thousand cuts .
Prashant SinghCo-Founder, Signals.Email :email@example.comCell: +91-9910270434Skype /Gtalk/Twitter: pacificleoFeel Free to contact me at