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Mobile Content Market Size Slides Q1 07
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Mobile Content Market Size Slides Q1 07

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  • 1. The mobile content business is growing steadily $3,471 The mobile content business is growing steadily Mobile Content Revenues (in millions) Q106-Q107, US $4,121 Note : Includes prepaid, postpaid, and on-portal (no off-portal) Source : Telephia bill panel and survey analysis. Extrapolation from CTIA and Telephia mobile universe estimates $4,610 $3,275 $2,596 YoY Growth All Revenues 78% Video 197% MMS 176% Download 65% WAP 60% SMS 67%
  • 2. The number of wireless subscribers using mobile content also continues to grow Mobile Content Subscribers (in millions) Q106-Q107, US Note : Includes prepaid, postpaid, and on-portal (no off-portal) Source : Telephia bill panel and survey analysis. Extrapolation from CTIA and Telephia mobile universe estimates YoY Growth Total US Subs 10% SMS 33% WAP 32% Download 95%* MMS 115% Video 155% * Trend Break. Classification Updated 3% 24% 30% 32% 63% Q4 2006 3% 20%* 25% 29% 58% Q3 2006 2% 14% 19% 29% 57% Q2 2006 2% 13% 17% 27% 53% Q1 2006 4% 23% 33% 32% 64% Q1 2007 Video Downloads MMS WAP SMS Period Penetration of US Wireless Subscribers
  • 3. Premium SMS accounts for the largest share of mobile download revenues Mobile Download Revenues (in millions) Q106-Q107, US $727 $775 Note : Includes prepaid, postpaid, and on-portal (no off-portal) Source : Telephia bill panel and survey analysis. Extrapolation from CTIA and Telephia mobile universe estimates $851 * Premium SMS newly classified in Q1 2007 $700 $517 YoY Growth All Revenues 65% PSMS NA Apps 143%** Games 25% Audio 71% ** Trend Break. Classification Updated
  • 4. Downloaders have almost doubled since Q1 2006 Mobile Downloaders (in millions) Q106-Q107, US Note : Includes prepaid, postpaid, and on-portal (no off-portal). Downloaders of each content type are not mutually exclusive. Source : Telephia bill panel and survey analysis. Extrapolation from CTIA and Telephia mobile universe estimates * Premium SMS newly classified in Q1 2007 YoY Growth Total DLers 95%** Audio 43% Game 47% Apps 101%** PSMS NA ** Trend Break. Classification Updated - 4% 7% 12% Q4 2006 - 4%** 7% 12% Q3 2006 - 2% 6% 11% Q2 2006 - 2% 6% 9% Q1 2006 8% 4% 8% 12% Q1 2007 PSMS App Game Audio Period Penetration of US Wireless Subscribers

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