Mobile Advertising - Landscape Sunil Goyal Co-Founder/CTO Wirkle Technologies

Why do we need Mobile Advertising? I want free ringtones, wallpapers? I will get free applications, free games? I pay huge mobile bills, perhaps I will get free voice minutes ! Internet is free, everything on mobile should be free !!! Or perhaps, I can be rich, If I reach 1% of the 3.3 Billion mobile market 

I want free ringtones, wallpapers?

I will get free applications, free games?

I pay huge mobile bills, perhaps I will get free voice minutes !

Internet is free, everything on mobile should be free !!!

Or perhaps, I can be rich, If I reach 1% of the 3.3 Billion mobile market 

Mobile Today 50% of World population use a mobile phone – be it Rickshawallas, Roadside vendors, Beggars might be next !! Billion mobile phones sending Trillions of SMSes Mobile has changed the lifestyle of billions, primarily Voice Mobile is becoming the de-facto digital device that we want everything to do Will Mobile Advertising build a sustainable model for Services beyond the voice?

50% of World population use a mobile phone – be it Rickshawallas, Roadside vendors, Beggars might be next !!

Billion mobile phones sending Trillions of SMSes

Mobile has changed the lifestyle of billions, primarily Voice

Mobile is becoming the de-facto digital device that we want everything to do

Will Mobile Advertising build a sustainable model for Services beyond the voice?

SMS Advertising Today Lot of it is self promotion, more than 50% Ad inventory still goes waste Costs are huge But, it has become a ubiquitous part TATA NAMAK DESH KA NAMAK! HAPPY INDPENDENCE DAY Track ups and downs LIVE. sms SENSEX to 57578 (Rs3 / sms) WHATEVER YOU WANT IN YOUR CITY. SMS YOUR FREE AD TO 566778. SULKEHA.COM What's in the news? To know, sms START NEWS YourCity to 09845298452

Lot of it is self promotion, more than 50% Ad inventory still goes waste

Costs are huge

But, it has become a ubiquitous part

SMS Advertising Network Everyone builds its own advertising inventory How does an advertiser track weather his SMS has been delivered ? – SMS Analytics Contextualization Categories: Social Networks, Entertainment, Sports,… Demographic Profiles: Sports Fan, Social Butterfly, Connected Youth.. Long Tail – Might be Bulk SMS Providers

Everyone builds its own advertising inventory

How does an advertiser track weather his SMS has been delivered ? – SMS Analytics

Long Tail – Might be Bulk SMS Providers

SMS Advertising Buzz

Mobile Internet World It’s happening in India - 3 rd largest country accounting for Admob Ads Opera Mini’s 2 nd largest market comes from India We were surprised when 3 years back the first users on LinknSurf were Indians and South Africans

It’s happening in India - 3 rd largest country accounting for Admob Ads

Opera Mini’s 2 nd largest market comes from India

We were surprised when 3 years back the first users on LinknSurf were Indians and South Africans

Type of Ads Something’s Changing !!!!

And there’s more

WAP Advertising Networks Admob, Google have taken the initial game, Easy for web networks to migrate into mobile wap ad networks Context would become ever more important – 40-50% wap traffic comprises social networks in India

Admob, Google have taken the initial game, Easy for web networks to migrate into mobile wap ad networks

Context would become ever more important – 40-50% wap traffic comprises social networks in India

Mobile Apps – where do they stand ?

Enabling ads on your native apps Requires GPRS connectivity to get the latest advertisement from an ad network Virtually minimal or no contextualization No standardization, closed ad networks Admob now providing ads for iPhone native apps

Requires GPRS connectivity to get the latest advertisement from an ad network

Virtually minimal or no contextualization

No standardization, closed ad networks

Admob now providing ads for iPhone native apps

Voice Ad Network If you can generate a call, we can monetize it. In-Call Advertising is becoming popular In Indian context: Voice services are beginning to explode only recently Beware, next time you call someone and hear a voice AD!!

If you can generate a call, we can monetize it.

In-Call Advertising is becoming popular

In Indian context:

Voice services are beginning to explode only recently

Beware, next time you call someone and hear a voice AD!!

Future Trends Data services would shift from Enterprises to Consumers – 70% of all top 100 iPhone apps are in Fun/Entertainment. Contextualization – would play a more bigger role in Mobility with location, phone book and social profile. On Device Portals/ Idle Screen

Data services would shift from Enterprises to Consumers – 70% of all top 100 iPhone apps are in Fun/Entertainment.

Contextualization – would play a more bigger role in Mobility with location, phone book and social profile.

On Device Portals/ Idle Screen

About Wirkle We make Mobile Platforms

We make Mobile Platforms

Thanks