Mobile Advertisemt

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Mobile Advertisemt

  1. Mobile Advertising - Landscape Sunil Goyal Co-Founder/CTO Wirkle Technologies
  2. Why do we need Mobile Advertising? <ul><li>I want free ringtones, wallpapers? </li></ul><ul><li>I will get free applications, free games? </li></ul><ul><li>I pay huge mobile bills, perhaps I will get free voice minutes ! </li></ul><ul><li>Internet is free, everything on mobile should be free !!! </li></ul><ul><li>Or perhaps, I can be rich, If I reach 1% of the 3.3 Billion mobile market  </li></ul>
  3. Mobile Today <ul><li>50% of World population use a mobile phone – be it Rickshawallas, Roadside vendors, Beggars might be next !! </li></ul><ul><li>Billion mobile phones sending Trillions of SMSes </li></ul><ul><li>Mobile has changed the lifestyle of billions, primarily Voice </li></ul><ul><li>Mobile is becoming the de-facto digital device that we want everything to do </li></ul><ul><li>Will Mobile Advertising build a sustainable model for Services beyond the voice? </li></ul>
  4. SMS Advertising Today <ul><li>Lot of it is self promotion, more than 50% Ad inventory still goes waste </li></ul><ul><li>Costs are huge </li></ul><ul><li>But, it has become a ubiquitous part </li></ul>TATA NAMAK DESH KA NAMAK! HAPPY INDPENDENCE DAY Track ups and downs LIVE. sms SENSEX to 57578 (Rs3 / sms) WHATEVER YOU WANT IN YOUR CITY. SMS YOUR FREE AD TO 566778. SULKEHA.COM What's in the news? To know, sms START NEWS YourCity to 09845298452
  5. SMS Advertising Network <ul><li>Everyone builds its own advertising inventory </li></ul><ul><li>How does an advertiser track weather his SMS has been delivered ? – SMS Analytics </li></ul>Contextualization Categories: Social Networks, Entertainment, Sports,… Demographic Profiles: Sports Fan, Social Butterfly, Connected Youth.. <ul><li>Long Tail – Might be Bulk SMS Providers </li></ul>
  6. SMS Advertising Buzz
  7. Mobile Internet World <ul><li>It’s happening in India - 3 rd largest country accounting for Admob Ads </li></ul><ul><li>Opera Mini’s 2 nd largest market comes from India </li></ul><ul><li>We were surprised when 3 years back the first users on LinknSurf were Indians and South Africans </li></ul>
  8. Type of Ads Something’s Changing !!!!
  9. And there’s more
  10. WAP Advertising Networks <ul><li>Admob, Google have taken the initial game, Easy for web networks to migrate into mobile wap ad networks </li></ul><ul><li>Context would become ever more important – 40-50% wap traffic comprises social networks in India </li></ul>
  11. Mobile Apps – where do they stand ?
  12. Enabling ads on your native apps <ul><li>Requires GPRS connectivity to get the latest advertisement from an ad network </li></ul><ul><li>Virtually minimal or no contextualization </li></ul><ul><li>No standardization, closed ad networks </li></ul><ul><li>Admob now providing ads for iPhone native apps </li></ul>
  13. Voice Ad Network <ul><li>If you can generate a call, we can monetize it. </li></ul><ul><li>In-Call Advertising is becoming popular </li></ul><ul><li>In Indian context: </li></ul><ul><ul><li>Voice services are beginning to explode only recently </li></ul></ul><ul><ul><li>Beware, next time you call someone and hear a voice AD!! </li></ul></ul>
  14. Future Trends <ul><li>Data services would shift from Enterprises to Consumers – 70% of all top 100 iPhone apps are in Fun/Entertainment. </li></ul><ul><li>Contextualization – would play a more bigger role in Mobility with location, phone book and social profile. </li></ul><ul><li>On Device Portals/ Idle Screen </li></ul>
  15. About Wirkle <ul><li>We make Mobile Platforms </li></ul>
  16. Thanks

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