What’s All The Fuss About? Presented by Robert Sanzalone To the NIPCC February 16, 2008

Welcome! Click here for video

About the presenter… Robert Sanzalone is a technology writer, blogger, evangelist and Internet Otaku From Vancouver, Canada First arrived in Japan 1991 for a year but came to live in Nagoya last year Trainer in Hitachi, Bridgestone and Freedom 55 Financial Editor of blognation Japan Moderator of http://TechTalkJapan.com/chat

Robert Sanzalone is a technology writer, blogger, evangelist and Internet Otaku

From Vancouver, Canada

First arrived in Japan 1991 for a year but came to live in Nagoya last year

Trainer in Hitachi, Bridgestone and Freedom 55 Financial

Editor of blognation Japan

Moderator of http://TechTalkJapan.com/chat

History One of the defining images of the year 2007 was the online Social Networking site Facebook Facebook is called a social network because it's purpose is connecting people Launched on February 4, 2004 by Mark Zuckerberg while at Harvard Objective was a means of creating an online community for college and university students

One of the defining images of the year 2007 was the online Social Networking site Facebook

Facebook is called a social network because it's purpose is connecting people

Launched on February 4, 2004 by Mark Zuckerberg while at Harvard

Objective was a means of creating an online community for college and university students

History Cont. The term "facebook" comes from college books provided introducing faculty, staff and students The site is free for users and generates revenue from banner ads rumored to be about US$1.5 million /wk On September 11, 2006, Facebook was opened to anyone 13 years of age or older.

The term "facebook" comes from college books provided introducing faculty, staff and students

The site is free for users and generates revenue from banner ads rumored to be about US$1.5 million /wk

On September 11, 2006, Facebook was opened to anyone 13 years of age or older.

Login Language?

Stats In May 24, 2007, Facebook introduced the Facebook Platform allowing developers to produce applications for the service. There are now over 10,000 applications available. Facebook has developed it's own FBML (Facebook Markup Language) By the end of 2007, Facebook had 60 million active users worldwide (1/3 the population of Japan) 7th most popular website in the world US, Canada and the UK are the highest users of Facebook in the world by numbers.

In May 24, 2007, Facebook introduced the Facebook Platform allowing developers to produce applications for the service. There are now over 10,000 applications available.

Facebook has developed it's own FBML (Facebook Markup Language) By the end of 2007, Facebook had 60 million active users worldwide (1/3 the population of Japan)

7th most popular website in the world

US, Canada and the UK are the highest users of Facebook in the world by numbers.

Issues As Facebook developed, they have continued to be challenged both technically and legally The biggest criticism against Facebook has been regarding their terms of agreement and privacy and how information is collected and shared. Many strong opinions about this discussion regarding the "walled garden"

As Facebook developed, they have continued to be challenged both technically and legally

The biggest criticism against Facebook has been regarding their terms of agreement and privacy and how information is collected and shared. Many strong opinions about this discussion regarding the "walled garden"

Issues (Cont.) In January 2008, famed blogger Robert Scoble was shutdown by Facebook for breaking the terms of agreement. He was testing another product for a vendor to export his contact's information. With over 50,000 people protesting, he was reinstated within days. The recent ousting of Scoble has forced Facebook and other large companies such as Google to discuss an agreed means of making a user's data "portable" from one social networking service to another. In January an announcement was made that a standard produced by Dataportability.org will be used. Still lots of discussion still.

In January 2008, famed blogger Robert Scoble was shutdown by Facebook for breaking the terms of agreement. He was testing another product for a vendor to export his contact's information. With over 50,000 people protesting, he was reinstated within days.

The recent ousting of Scoble has forced Facebook and other large companies such as Google to discuss an agreed means of making a user's data "portable" from one social networking service to another. In January an announcement was made that a standard produced by Dataportability.org will be used. Still lots of discussion still.

Why should YOU use it? Ease of use Easy to get family members online, including the elderly Easy to find lost friends and classmates A great means to enlarge your network for personal or business A great means to keep up to date with people in your network A great place to test new gadgets, services and software without knowing any coding A great place to advertise yourself when looking for a job, a partner or clients

Ease of use

Easy to get family members online, including the elderly

Easy to find lost friends and classmates

A great means to enlarge your network for personal or business

A great means to keep up to date with people in your network

A great place to test new gadgets, services and software without knowing any coding

A great place to advertise yourself when looking for a job, a partner or clients

How Do You Market Yourself? Get a good, clear photograph. Does not have to be professional but does reflect who you are Only share the information you need to share. Privacy is still important so don't complete every question

Get a good, clear photograph. Does not have to be professional but does reflect who you are

Only share the information you need to share. Privacy is still important so don't complete every question

Future In Japan Facebook is English based so it is not surprising how few Japanese are on it, especially compared to Mixi. While expats are only now discovering Facebook, there's a world of opportunity to come once the interface it localized in Japanese. Facebook plans to release the localization in either Q2 or Q3 of 2008 If you are a developer, learning FBML is a good investment of time

Facebook is English based so it is not surprising how few Japanese are on it, especially compared to Mixi.

While expats are only now discovering Facebook, there's a world of opportunity to come once the interface it localized in Japanese.

Facebook plans to release the localization in either Q2 or Q3 of 2008

If you are a developer, learning FBML is a good investment of time

Future In Japan If you are a business person, the Introduction application is worth sign up Facebook will not be king forever, but it is a good place to be online NOW 2008 will see dramatic increases in Facebook development and with inclusion of Japan, greater International connections and opportunities Social Networks are no longer just about posting information and waiting for people to respond. Facebook has raised the bar to seriously challenge the status quo such as Mixi

If you are a business person, the Introduction application is worth sign up

Facebook will not be king forever, but it is a good place to be online NOW

2008 will see dramatic increases in Facebook development and with inclusion of Japan, greater International connections and opportunities

Social Networks are no longer just about posting information and waiting for people to respond. Facebook has raised the bar to seriously challenge the status quo such as Mixi

Welcome! Click here for video

Thanks for coming! Let's discuss the value Facebook might have for you and your life. [email_address] Skype:pacificIT Tel: 050-5534-3430

Let's discuss the value Facebook might have for you and your life.

[email_address]

Skype:pacificIT

Tel: 050-5534-3430