A bouquet of social media: choosing the right one for the right occasion

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Six of the top social media platforms: LinkedIn, Facebook, Twitter, Google+, Pinterest, Instagram were presented to the VA Women's Network at George Mason Inn on May 29, 2014 by Robin Pachtman and Emily Miller from Northern Virginia Community College, Annandale Campus.

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A bouquet of social media: choosing the right one for the right occasion

  1. 1. A Bouquet of Social Media: Choosing the Right One for the Right Occasion The Virginia Network for Women in Higher Education Thursday, May 29, 2014 George Mason University
  2. 2. Presenters • Robin Pachtman, MA, MLS, Media & Reference Librarian Northern Virginia Community College, Annandale 703-323-2328 rpachtman@nvcc.edu www.linkedin.com/in/robinpachtman • Emily Miller, MA, Reading and Writing Center Director Northern Virginia Community College, Annandale 703-323-3341 exmiller@nvcc.edu www.linkedin.com/pub/emily-miller/86/6a0/825/
  3. 3. Speed Brainstorming Come up with as many types of social media as you can think of in 30 secs…
  4. 4. Most popular sites
  5. 5. Top 15 sites- June 2014 http://www.ebizmba.com/articles/social- networking-websites
  6. 6. The Online You! Create an identity through: • postings • pictures • media • settings
  7. 7. Commonalities • Communication o Target group, individuals, privately and publicly, share news and status updates o Locate people you know and meet new ones o Repost on other platforms o Recommends people to connect with • Search • Photos, Bio • Millions of users • Feedback • Create presence/engage
  8. 8. Communicate Facebook
  9. 9. Professional Networking
  10. 10. LinkedIn Profile Tell story and emphasize skills, accomplishments; no text block Not replica of résumé
  11. 11. Options for LINKEDIN • Skill set/industry • Work experience/education • Summary/accomplishments (gallery of projects)
  12. 12. Linked In Best Uses • Professional networking with colleagues • Keeping up with news • Discussion groups • Professional qualifications (personal info) • Private messaging • See who has searched for you • Web analytics • Résumé templates (http://resume.linkedinlabs.com/)
  13. 13. Source: http://www.forbes.com/sites/cherylsnappconner/2013/10/27/five-linkedin-strategies-you-havent-thought- of-before/ Cheryl ConnerContributor 10/27/2013 Wayne Breitbarth of Power+Formula.
  14. 14. Social Networking http://www.dreamstime.com/royalty-free-stock-image-social-networking-background-image24263006
  15. 15. Facebook • Leader in social media/Most recognizable • Followers moderate annoyance: Ads and Recommended postings • Requires robust maintenance to promote organizational pages.
  16. 16. Facebook Best Uses
  17. 17. Google + Alternative platform for SEO prioritized branding and marketing. • Critics assert it is superior • Differences from Facebook o No negative connotations o Does not have the user base of Facebook o Stylish interface and multiple personalization options
  18. 18. Distinctive Characteristics • Customizable centralized stream • Live and text chatting • Google’s Circles establish categories for sharing control • Multiple roles using one platform • Filter unnecessary content—FB”s goal is to keep you linked in. • The About section is fun and parallels Linked In -"bragging rights“ -introduce yourself/ nickname • Google's +1 Mark & recommend web items.
  19. 19. Twitter • Only 140 characters • Began as a microblogging app, influence and offers social messaging opportunities. • Simple interface and capabilities make connecting, showing, and conversation quick. • Easy to get in, tweet, and get out.
  20. 20. Twitter Best Uses • Attach pictures and links • Join conversations using hashtags • Job Posting o TweetMyJOBS o VisualCV • Quick Answers o (Engage Mahalo by tweeting it to @answers • News Briefs/hot topics • Advertising • Connect with likeminded people and industry experts o Twellow.com (yellow pages for social media/twitter) • Tweets can be connected to Facebook easily
  21. 21. Image Networking
  22. 22. Pinterest Best Uses • Showcase images • Create themes • #Hashtags participate, share, discover new content • Follow and repost • Mostly women – tend to be more visual
  23. 23. Showcase programs/events
  24. 24. Instagram • Bought by Facebook o After 2 months = 1 million users o Rated 60 times higher than Facebook o Pictures of faces increase engagement • Branding o Bio website link o Hashtags# o Showcase goings on o Mobile o Apply photo filters /Embed
  25. 25. Photo Modification http://theedublogger.com/2012/05/28/the-educators-guide-to-instagram-and-other-photo- apps/
  26. 26. Security v. Privacy
  27. 27. Maintenance Postings Facebook Twitter LinkedIn
  28. 28. Real Life Experiences Live in the moment! Don’t forget real life https://www.youtube.com/embed/Z7dLU6fk9QY
  29. 29. Presenters • Robin Pachtman, MA, MLS, Media & Reference Librarian Northern Virginia Community College, Annandale 703-323-2328 rpachtman@nvcc.edu www.linkedin.com/in/robinpachtman • Emily Miller, MA, Reading and Writing Center Director Northern Virginia Community College, Annandale 703-323-3341 exmiller@nvcc.edu www.linkedin.com/pub/emily-miller/86/6a0/825/

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