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Printcasting Oreilly


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  • 1.  
  • 2. What is Printcasting?
    • Knight News Challenge project that democratizes print publishing process. Objectives:
    Let anyone create a printable magazine. No software or design skills required. Use your own content, or remix content from others. Make print advertising easy, fun & affordable. If you can e-mail or post to a blog, you can place ads that appear in printed magazines. 1 2
  • 3. Make a magazine like this in just 5 minutes …
  • 4. How Printcasting Works
  • 5. Self-serve ad tool
    • Advertisers click a button, fill out a form and enter credit card. Done!
    • Ads start at $10 per edition.
    • Publisher can mark up rate.
  • 6. Print, Online, Mobile, and … ?
    • Every Printcast has an automatically generated Wb site that is promoted from the print edition.
      • Looks great on home printer, and …
      • Looks great on an iPhone, and will only get better.
      • Future: Kindle, ePub, and who knows what else.
    • In other words, it’s “Printable-casting”
  • 7. We’re hyperlocal.
    • Long-time blogger in Bakersfield who covers local cross-country races.
  • 8. We’re hyperlocal, and global
    • Publishers come from all over the world
      • 35 countries, and 28 states in U.S.
      • Spanish version is on the way, through partnerships (starting with La República in Perú)
  • 9. HP Print App in Development
    • Selected as one of a handful of developers to create a “Print App” for new HP Web-connected printers.
  • 10.  
  • 11.  
  • 12.  
  • 13. It started with print …
  • 14. … but can do much more
    • Printcasting can be a digital content processor that can create many design-dependent outputs, such as …
      • E-readers and mobile interfaces
      • E-mail newsletters
      • Print-on-demand books
      • Podcasts & video documentaries
      • Targeted ad campaigns
      • And even an entire Web site
  • 15. “ Everycasting” and our future direction
  • 16. Meet Joe, and Joe’s blog
    • Jose is all about running.
    • He’s posted 500 entries on his WordPress blog in just 2 years, including 60,000 photos.
    • He wants his site to look better, but knows nothing about design and has little time.
  • 17. Everycasting to the Rescue!
    • Joe goes to Everycasting and puts in his blog’s RSS feed.
    • He chooses some design styles he likes, then customizes them by uploading his logo.
    Joe Runner Running News Site Name: Publisher name: RSS URL: Brew up a … Site design Printcast Mobile site eBook
  • 18. Meet Joe’s new Web site
    • Now Joe’s site looks just as professional as The New York Times.
    • It can work as its own standalone site, or take over the design of his existing site through inclusion of a simple Web widget.
    • But it’s more than just a Web site …
  • 19. It’s a printable E-Edition, too
    • The same design elements flow into a Printcast which is automatically promoted from the new site (what we do now).
    • We’ve learned that publishers respond well to the idea of getting an electronic print edition promoted from their Web sites, vs. the idea of turning your blog into a magazine.
    • The Web is still the most important platform, and people want a print option for certain uses.
  • 20. Meet Joe’s New Magazine
    • The same stories and design elements automatically flow into his Printcast.
  • 21. Meet Joe’s iPhone Site
    • We can sniff out which device you’re using to visit Joe’s site and optimize the interface for that device.
    • Joe doesn’t have to do anything to make this happen other than check a box.
  • 22. Meet Joe’s eBook
    • We can output to standard eBook formats.
    • That includes Apple’s future iPad, thanks to their adoption of the open ePub format.
  • 23. Joe is Now a Media Mogul
    • Mobile
    Web eReaders Print
  • 24. Who else is like Joe?
      • Millions of bloggers, of course. But also …
      • Large organizations with content and Web departments that start every conversation with “no, we can’t do that.”
      • Corporate communications departments.
      • Media companies of all sizes that need to do more, but with less.
      • Governments at all levels (city, county, state, federal, and departments within them).
      • In short, everyone!
  • 25. Looking Ahead
      • We’re working under a grant from the Knight News Challenge which ends in June. Everything will then be open-sourced.
      • Plans are to spin off as a new company and provide customized, private-label “Everycasting” services for publishers.
      • And yes, we’re looking for investors, too!
  • 26. Thank you!
      • Want to know more? Please contact me:
      • [email_address] / 303-465-5560
      • Or, join our public community:
      • Try Printcasting yourself: