Printcasting Oreilly


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Printcasting Oreilly

  1. 2. What is Printcasting? <ul><li>Knight News Challenge project that democratizes print publishing process. Objectives: </li></ul>Let anyone create a printable magazine. No software or design skills required. Use your own content, or remix content from others. Make print advertising easy, fun & affordable. If you can e-mail or post to a blog, you can place ads that appear in printed magazines. 1 2
  2. 3. Make a magazine like this in just 5 minutes …
  3. 4. How Printcasting Works
  4. 5. Self-serve ad tool <ul><li>Advertisers click a button, fill out a form and enter credit card. Done! </li></ul><ul><li>Ads start at $10 per edition. </li></ul><ul><li>Publisher can mark up rate. </li></ul>
  5. 6. Print, Online, Mobile, and … ? <ul><li>Every Printcast has an automatically generated Wb site that is promoted from the print edition. </li></ul><ul><ul><li>Looks great on home printer, and … </li></ul></ul><ul><ul><li>Looks great on an iPhone, and will only get better. </li></ul></ul><ul><ul><li>Future: Kindle, ePub, and who knows what else. </li></ul></ul><ul><li>In other words, it’s “Printable-casting” </li></ul>
  6. 7. We’re hyperlocal. <ul><li>Long-time blogger in Bakersfield who covers local cross-country races. </li></ul>
  7. 8. We’re hyperlocal, and global <ul><li>Publishers come from all over the world </li></ul><ul><ul><li>35 countries, and 28 states in U.S. </li></ul></ul><ul><ul><li>Spanish version is on the way, through partnerships (starting with La República in Perú) </li></ul></ul>
  8. 9. HP Print App in Development <ul><li>Selected as one of a handful of developers to create a “Print App” for new HP Web-connected printers. </li></ul>
  9. 13. It started with print …
  10. 14. … but can do much more <ul><li>Printcasting can be a digital content processor that can create many design-dependent outputs, such as … </li></ul><ul><ul><li>E-readers and mobile interfaces </li></ul></ul><ul><ul><li>E-mail newsletters </li></ul></ul><ul><ul><li>Print-on-demand books </li></ul></ul><ul><ul><li>Podcasts & video documentaries </li></ul></ul><ul><ul><li>Targeted ad campaigns </li></ul></ul><ul><ul><li>And even an entire Web site </li></ul></ul>
  11. 15. “ Everycasting” and our future direction
  12. 16. Meet Joe, and Joe’s blog <ul><li>Jose is all about running. </li></ul><ul><li>He’s posted 500 entries on his WordPress blog in just 2 years, including 60,000 photos. </li></ul><ul><li>He wants his site to look better, but knows nothing about design and has little time. </li></ul>
  13. 17. Everycasting to the Rescue! <ul><li>Joe goes to Everycasting and puts in his blog’s RSS feed. </li></ul><ul><li>He chooses some design styles he likes, then customizes them by uploading his logo. </li></ul>Joe Runner Running News Site Name: Publisher name: RSS URL: Brew up a … Site design Printcast Mobile site eBook
  14. 18. Meet Joe’s new Web site <ul><li>Now Joe’s site looks just as professional as The New York Times. </li></ul><ul><li>It can work as its own standalone site, or take over the design of his existing site through inclusion of a simple Web widget. </li></ul><ul><li>But it’s more than just a Web site … </li></ul>
  15. 19. It’s a printable E-Edition, too <ul><li>The same design elements flow into a Printcast which is automatically promoted from the new site (what we do now). </li></ul><ul><li>We’ve learned that publishers respond well to the idea of getting an electronic print edition promoted from their Web sites, vs. the idea of turning your blog into a magazine. </li></ul><ul><li>The Web is still the most important platform, and people want a print option for certain uses. </li></ul>
  16. 20. Meet Joe’s New Magazine <ul><li>The same stories and design elements automatically flow into his Printcast. </li></ul>
  17. 21. Meet Joe’s iPhone Site <ul><li>We can sniff out which device you’re using to visit Joe’s site and optimize the interface for that device. </li></ul><ul><li>Joe doesn’t have to do anything to make this happen other than check a box. </li></ul>
  18. 22. Meet Joe’s eBook <ul><li>We can output to standard eBook formats. </li></ul><ul><li>That includes Apple’s future iPad, thanks to their adoption of the open ePub format. </li></ul>
  19. 23. Joe is Now a Media Mogul <ul><li>Mobile </li></ul>Web eReaders Print
  20. 24. Who else is like Joe? <ul><ul><li>Millions of bloggers, of course. But also … </li></ul></ul><ul><ul><li>Large organizations with content and Web departments that start every conversation with “no, we can’t do that.” </li></ul></ul><ul><ul><li>Corporate communications departments. </li></ul></ul><ul><ul><li>Media companies of all sizes that need to do more, but with less. </li></ul></ul><ul><ul><li>Governments at all levels (city, county, state, federal, and departments within them). </li></ul></ul><ul><ul><li>In short, everyone! </li></ul></ul>
  21. 25. Looking Ahead <ul><ul><li>We’re working under a grant from the Knight News Challenge which ends in June. Everything will then be open-sourced. </li></ul></ul><ul><ul><li>Plans are to spin off as a new company and provide customized, private-label “Everycasting” services for publishers. </li></ul></ul><ul><ul><li>And yes, we’re looking for investors, too! </li></ul></ul>
  22. 26. Thank you! <ul><ul><li>Want to know more? Please contact me: </li></ul></ul><ul><ul><li>[email_address] / 303-465-5560 </li></ul></ul><ul><ul><li>Or, join our public community: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Try Printcasting yourself: </li></ul></ul><ul><ul><li> </li></ul></ul>