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Printcasting Oreilly

Printcasting Oreilly






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    Printcasting Oreilly Printcasting Oreilly Presentation Transcript

    • What is Printcasting?
      • Knight News Challenge project that democratizes print publishing process. Objectives:
      Let anyone create a printable magazine. No software or design skills required. Use your own content, or remix content from others. Make print advertising easy, fun & affordable. If you can e-mail or post to a blog, you can place ads that appear in printed magazines. 1 2
    • Make a magazine like this in just 5 minutes …
    • How Printcasting Works
    • Self-serve ad tool
      • Advertisers click a button, fill out a form and enter credit card. Done!
      • Ads start at $10 per edition.
      • Publisher can mark up rate.
    • Print, Online, Mobile, and … ?
      • Every Printcast has an automatically generated Wb site that is promoted from the print edition.
        • Looks great on home printer, and …
        • Looks great on an iPhone, and will only get better.
        • Future: Kindle, ePub, and who knows what else.
      • In other words, it’s “Printable-casting”
    • We’re hyperlocal.
      • Long-time blogger in Bakersfield who covers local cross-country races.
    • We’re hyperlocal, and global
      • Publishers come from all over the world
        • 35 countries, and 28 states in U.S.
        • Spanish version is on the way, through partnerships (starting with La República in Perú)
    • HP Print App in Development
      • Selected as one of a handful of developers to create a “Print App” for new HP Web-connected printers.
    • It started with print …
    • … but can do much more
      • Printcasting can be a digital content processor that can create many design-dependent outputs, such as …
        • E-readers and mobile interfaces
        • E-mail newsletters
        • Print-on-demand books
        • Podcasts & video documentaries
        • Targeted ad campaigns
        • And even an entire Web site
    • “ Everycasting” and our future direction
    • Meet Joe, and Joe’s blog
      • Jose is all about running.
      • He’s posted 500 entries on his WordPress blog in just 2 years, including 60,000 photos.
      • He wants his site to look better, but knows nothing about design and has little time.
    • Everycasting to the Rescue!
      • Joe goes to Everycasting and puts in his blog’s RSS feed.
      • He chooses some design styles he likes, then customizes them by uploading his logo.
      Joe Runner http://joesrunningworld.blogspot.com/feeds/posts/ Running News Site Name: Publisher name: RSS URL: Brew up a … Site design Printcast Mobile site eBook
    • Meet Joe’s new Web site
      • Now Joe’s site looks just as professional as The New York Times.
      • It can work as its own standalone site, or take over the design of his existing site through inclusion of a simple Web widget.
      • But it’s more than just a Web site …
    • It’s a printable E-Edition, too
      • The same design elements flow into a Printcast which is automatically promoted from the new site (what we do now).
      • We’ve learned that publishers respond well to the idea of getting an electronic print edition promoted from their Web sites, vs. the idea of turning your blog into a magazine.
      • The Web is still the most important platform, and people want a print option for certain uses.
    • Meet Joe’s New Magazine
      • The same stories and design elements automatically flow into his Printcast.
    • Meet Joe’s iPhone Site
      • We can sniff out which device you’re using to visit Joe’s site and optimize the interface for that device.
      • Joe doesn’t have to do anything to make this happen other than check a box.
    • Meet Joe’s eBook
      • We can output to standard eBook formats.
      • That includes Apple’s future iPad, thanks to their adoption of the open ePub format.
    • Joe is Now a Media Mogul
      • Mobile
      Web eReaders Print
    • Who else is like Joe?
        • Millions of bloggers, of course. But also …
        • Large organizations with content and Web departments that start every conversation with “no, we can’t do that.”
        • Corporate communications departments.
        • Media companies of all sizes that need to do more, but with less.
        • Governments at all levels (city, county, state, federal, and departments within them).
        • In short, everyone!
    • Looking Ahead
        • We’re working under a grant from the Knight News Challenge which ends in June. Everything will then be open-sourced.
        • Plans are to spin off as a new company and provide customized, private-label “Everycasting” services for publishers.
        • And yes, we’re looking for investors, too!
    • Thank you!
        • Want to know more? Please contact me:
        • [email_address] / 303-465-5560
        • Or, join our public community:
        • http://community.printcasting.com
        • Try Printcasting yourself:
        • http://www.printcasting.com