Printcasting Ona 2009

People-Powered Magazines

What is Printcasting?
Knight News Challenge project that democratizes print publishing process. Objectives:
Let anyone create a printable magazine.
No software or design skills required. Use your own content, or remix content from others.
Make print advertising easy, fun & affordable.
If you can e-mail or post to a blog, you can place ads that appear in printed magazines.
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Make a magazine like this …

… or this …

… or this!

How Printcasting Works

Other ways to look at it
E-mail newsletter tool that bridges to the real world
Delivers content that’s instantly web-friendly & print friendly.
Promote on your site with widgets, or print out to distribute at local events to market your site.
An aggregator & curator for your site’s content
Map different topical feeds into various publications.

Self-serve ad tool
Advertisers click a button, fill out a form and enter credit card. Done!
Ads start at $10 per edition.
Publisher can mark up rate.

Who needs a magazine today?
We (the digerati) say “print is dead.” That may be true of large newspapers, but niche, grass-roots print publishing is here to stay.
At a hyperlocal level – or an event (like this conference) – print is still a convenient way to reach your audience, even if content is online.
Look at your printed program.
Printcasting makes that easier and cheaper by tapping into digital content, and making an automatic bridge between atoms and bits.

Where interest is coming from
Bloggers and local thought leaders
Get a “smart flyer” to promote their blogs’ content at coffee shops and meetups.
Community organizations
Clubs, schools, neighborhood associations, churches, and even local libraries.
Local businesses
Realtors, financial advisors, home heating companies already send print newsletters.
Membership organizations
AARP, AAA, insurance companies have newsrooms and send magazines now. This offers another way to do that which also works as an e-mail newsletter.

Hyperlocal example: Andynoise
Long-time blogger in Bakersfield who covers local cross-country races.
Has 60,000 photos of H.S. student races, and posts stats online.
Feeds content into magazine that he passes out at the races. Last week, he passed out 500 at an invitational.
Place an ad in his mag, and his kids’ team can get new running shoes.

Andynoise

Andynoise Magazine

Global audience
Publishers come from all over the world
23 countries, and 28 states in U.S.

Print, Online, Mobile, and … ?
Every Printcast has an automatically generated site that’s promoted from the print edition.
Looks great on home printer, and …
Looks great on an iPhone, and will only get better.
Future: Kindle, ePub, and who knows what else.
In other words, it’s “Printable-casting”

Print view
Subscribe to get e-mail updates of new editions.
Download and print to read on the go.
Talking to printer manufacturer about automating printing in the morning.

Web-friendly view
Like an RSS reader view, with content chosen by an editor that can be anyone.

Embeddable widgets

Bakersfield example

All Participants Share Revenue
Every category has a base ad price which publishers can mark up.
Revenue is shared with every participant.
60% to Printcast publishers.
30% to content contributors. Proportionate to content use.
10% to the network.

Partnerships
Printcasting started in Bakersfield, but we want it to be used wherever it makes sense.
By December, we want 5 partners in different cities (U.S. or international) who will use and promote Printcasting in different ways.
First partner: MediaNews Group in Denver.
In discussions with partners in Bay Area, Washington, D.C. and Chicago.

See it in action See the screencast video at http://vimeo.com/6618958

Questions?
Let me know if you have any questions, thoughts or feedback!
Dan Pacheco
Founder
303.465.5560
dan @printcasting.com
Try Printcasting yourself:
http://www.printcasting.com
Join our global community!
http://community.printcasting.com

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Printcasting Ona 2009

by Dan Pacheco on Oct 03, 2009

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