People-Powered Magazines
Agenda <ul><li>Part 1: Printcasting! </li></ul><ul><ul><li>What is it? </li></ul></ul><ul><ul><li>Target users </li></ul><...
Part 1: Printcasting!
What is Printcasting? <ul><li>Knight News Challenge project that will democratize print publishing process. </li></ul><ul>...
The Knight News Challenge <ul><li>About the Knight News Challenge </li></ul><ul><ul><li>Every year, the Knight Foundation ...
The Bakersfield Californian <ul><li>Locally focused newspaper </li></ul><ul><ul><li>Independently owned for 140 years. 110...
Two Key Objectives <ul><ul><li>Let anyone create a printable magazine. </li></ul></ul><ul><ul><ul><li>No software, design ...
Printcasting lets you make this:
… or this
… or this!
It’s Easy, and it’s Free <ul><li>All of these examples were created online with Printcasting in 3 minutes. </li></ul><ul><...
Why Print, and Why Now? <ul><li>Top questions from digital media people: </li></ul><ul><ul><li>“ Why are you investing so ...
Reason 1: Audience & Revenue <ul><li>Bakersfield’s social nets with print components are effective </li></ul><ul><ul><li>O...
2008 Analysis <ul><li>All Californian products reach 328,234 of Kern County adults (pop 661,000) </li></ul><ul><ul><li>Cor...
Ad Rate Comparison Month-long Web site banner ad: $0.38 / thousand (industry average) Biweekly Magazine full-page ad: $20 ...
Small Business Potential Local markets are built on a strong foundation of small businesses:  In Bakersfield, 65% have ad ...
Small Business Potential <ul><li>We are mostly at the top of the pyramid </li></ul><ul><li>The bottom of the pyramid is wh...
Reason 2: “Stuff” Matters <ul><li>Physical &quot;stuff&quot; matters to locals. </li></ul><ul><ul><li>Local printed produc...
Reason 3: Relevance <ul><li>The perception that people are leaving print  because it is print  is flat-out wrong </li></ul...
Reason 4: Efficiency <ul><li>Technology adds efficiency, reduces waste </li></ul><ul><ul><li>With Printcasting, the publis...
How Printcasting Works Content comes from participating bloggers, news sites with RSS feeds. Choose feeds, layout and freq...
Printcasting Is Ideal For … <ul><li>Local communities & thought leaders </li></ul><ul><ul><li>E.g. Bloggers, clubs, school...
All Participants Share Revenue <ul><li>Right now, ads are free.  (Paid ads to start soon.) </li></ul><ul><li>Revenue will ...
Demos <ul><li>Now, let’s see some videos and screen shots from the beta product. </li></ul><ul><li>Or use the open beta at...
Home page
Registering content <ul><li>Easy for bloggers. No blog? We set one up for you. </li></ul>
Video: Make a Printcast <ul><li>Let’s make a gardening magazine!  Click below to play movie) </li></ul>Video not playing? ...
Video: Self-serve advertising <ul><li>Let’s make an ad!  Click below to play movie) </li></ul>Video not playing? Click her...
How Newspapers Can Benefit <ul><li>A newspaper, or any company with content and printing expertise, can participate in man...
Partnerships, year 1 <ul><li>We’ll create “city hubs” for partners’ cities </li></ul><ul><ul><li>For example: http://cityn...
Milestones <ul><li>Now </li></ul><ul><ul><li>Pilot program in Bakersfield, California </li></ul></ul><ul><li>June </li></u...
Outreach in Bakersfield <ul><li>We hired a part-time marketing evangelist in Bakersfield. </li></ul><ul><ul><li>Reaches ou...
Some Early Adopters <ul><li>A local writer is using Printcasts to publicize her poems and short stories. </li></ul><ul><ul...
Early Lessons Learned <ul><li>People are more interested in customizing their magazines than we expected </li></ul><ul><ul...
Part 2: Social Media in Bakersfield The Context for Printcasting
Media Trends & Challenges <ul><li>Media fragmentation:   new competition from cell phones, internet, satellite TV & radio ...
<ul><li>How many still think about “the media” </li></ul>Or put another way …. Dad:  newspaper Kids:  TV Mom:  Off the radar
<ul><li>People “graze” through the day from different sources. And they increasingly put content back into it. </li></ul>T...
Dan’s Law Less Time Fragmented market + More Choice
“A Network of Niches” <ul><li>We used market research to evolve from a mass media print-centric business model into a mult...
Lots of Activity  <ul><li>Launched 11 social media sites starting in 2005.  </li></ul><ul><ul><li>Flagship site Bakersfiel...
Same tools, different usage <ul><li>Bakersfield.com :  Very “bloggy,” news and current events are the drivers. </li></ul><...
How people use our networks
Interests help like minds connect Find other fans of ska, running, tattoos in a few clicks.
Friends grow the audience
Blogs bring in content, news, fun
Band radio attracts music fans <ul><li>On Bakotopia, bands upload music to their user profiles, where it streams. </li></u...
 
 
The Northwest Voice <ul><li>First “citizen journalism” initiative by a U.S. newspaper </li></ul><ul><ul><li>Spring 2004 </...
 
Local Business Directory <ul><li>Bakersfield’s Inside Guide </li></ul><ul><ul><li>Provides a page / profile for every loca...
 
 
And let’s not forget the impact on day-to-day journalism
Bakosphere: Newsroom revolution <ul><li>Newsroom reorganized to be “web first” for everything. </li></ul><ul><li>News depa...
Newsroom revolution
Newsroom revolution
Newsroom revolution
Newsroom revolution
Summary <ul><li>The Future is Niche </li></ul><ul><ul><li>One product cannot serve all interests. You need many, and your ...
Questions? <ul><li>Let me know if you have any questions, thoughts or feedback! </li></ul><ul><ul><li>Dan Pacheco </li></u...
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Printcasting 0501 2009

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A presentation about Printcasting.com, a new Web site for democratized magazine publishing, made possible by The Bakersfield Californian and the Knight News Challenge. Updated as of May 1, 2009.

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Printcasting 0501 2009

  1. 1. People-Powered Magazines
  2. 2. Agenda <ul><li>Part 1: Printcasting! </li></ul><ul><ul><li>What is it? </li></ul></ul><ul><ul><li>Target users </li></ul></ul><ul><ul><li>How it works </li></ul></ul><ul><ul><li>How newspapers can benefit </li></ul></ul><ul><ul><li>Demo </li></ul></ul><ul><ul><li>Partnerships </li></ul></ul><ul><ul><li>Lessons Learned </li></ul></ul><ul><li>Part 2: Social Media in Bakersfield </li></ul><ul><ul><li>The context for Printcasting </li></ul></ul>
  3. 3. Part 1: Printcasting!
  4. 4. What is Printcasting? <ul><li>Knight News Challenge project that will democratize print publishing process. </li></ul><ul><ul><li>$837,000 over two years. </li></ul></ul><ul><ul><ul><li>Grant from the John S. and James L. Knight Foundation </li></ul></ul></ul><ul><ul><li>Three phases, now in phase 2. </li></ul></ul><ul><ul><li>First site (Bakersfield) launched in March. </li></ul></ul><ul><ul><li>Additional cities starting this summer. </li></ul></ul>
  5. 5. The Knight News Challenge <ul><li>About the Knight News Challenge </li></ul><ul><ul><li>Every year, the Knight Foundation gives $5 million away to innovative local news & information projects. You could be next! Learn more at http://newschallenge.org </li></ul></ul><ul><ul><li>The next round of winners will be announced soon. </li></ul></ul><ul><li>Open source requirement </li></ul><ul><ul><li>Encourages broad adoption. Great for grantees too, as it encourages ongoing co-development of the tools. The users of the tools can then focus more on their core businesses. </li></ul></ul>
  6. 6. The Bakersfield Californian <ul><li>Locally focused newspaper </li></ul><ul><ul><li>Independently owned for 140 years. 110 years in one family </li></ul></ul><ul><ul><li>Not part of a large media chain </li></ul></ul><ul><ul><li>The only paper of its size in Bakersfield (60,000 daily circ., 277,000 readers weekly) </li></ul></ul><ul><li>Publisher Ginger Moorhouse </li></ul><ul><ul><li>Innovative leader who lets innovation happen </li></ul></ul><ul><ul><li>Thinks ahead by 5-10 years </li></ul></ul>
  7. 7. Two Key Objectives <ul><ul><li>Let anyone create a printable magazine. </li></ul></ul><ul><ul><ul><li>No software, design skills or content needed. </li></ul></ul></ul><ul><ul><li>Make print advertising easy, fun and more affordable. </li></ul></ul><ul><ul><ul><li>If you can e-mail or post to a blog, and you have a credit card, you can place print ads. </li></ul></ul></ul>
  8. 8. Printcasting lets you make this:
  9. 9. … or this
  10. 10. … or this!
  11. 11. It’s Easy, and it’s Free <ul><li>All of these examples were created online with Printcasting in 3 minutes. </li></ul><ul><li>We didn’t need a page designer, copy editor, or even writers for the content. </li></ul><ul><li>We just filled in a few forms and clicked a few buttons, and the Web did the rest. </li></ul>
  12. 12. Why Print, and Why Now? <ul><li>Top questions from digital media people: </li></ul><ul><ul><li>“ Why are you investing so much in print when the printed newspaper is dying?” </li></ul></ul><ul><ul><li>“ Why are you focusing on print, which is expensive, inefficient and not very environmentally friendly.” </li></ul></ul><ul><ul><li>“ The web is the future. Why are you focusing on the medium of the past?” </li></ul></ul>
  13. 13. Reason 1: Audience & Revenue <ul><li>Bakersfield’s social nets with print components are effective </li></ul><ul><ul><li>On just 8 sites, we have 53,000 user profiles (20% of Bakersfield) with 3,618 blogs and 34,178 posts. </li></ul></ul><ul><ul><li>2008 analysis showed that niche products reach 100,000 adults in Kern County. Audience doubled year over year! </li></ul></ul><ul><ul><li>Most revenue comes from print ads in magazines with user-contributed content. </li></ul></ul><ul><ul><li>Online-only brands struggle to make as much money as those with print. </li></ul></ul><ul><ul><ul><li>Is the future of local media digital + print hybrids? </li></ul></ul></ul>
  14. 14. 2008 Analysis <ul><li>All Californian products reach 328,234 of Kern County adults (pop 661,000) </li></ul><ul><ul><li>Core Products reached 297,536 (down 9,930 adults), but … </li></ul></ul><ul><ul><li>Niche Products reached 100,853 Kern adults (up 11,259 adults!) </li></ul></ul><ul><ul><ul><li>Remember, most of these niche products did not exist before 2004! </li></ul></ul></ul><ul><ul><li>This data is a year old, and we suspect the spread is even greater now </li></ul></ul>Scarborough Research 2007 R1 & 2008 R1
  15. 15. Ad Rate Comparison Month-long Web site banner ad: $0.38 / thousand (industry average) Biweekly Magazine full-page ad: $20 / thousand (open rate) Remember, the exact same content appears in both! But without the Web site, the content in print would not exist, and/or it would cost much more to produce, thus cutting into profits. Print and online work together as one hybrid product.
  16. 16. Small Business Potential Local markets are built on a strong foundation of small businesses: In Bakersfield, 65% have ad budgets under $10,000 Bakersfield Businesses TBC Customer Base Newspapers rely heavily on customers with medium to large budgets: Only 39% of Bakersfield Californian advertisers have ad budgets under $10,000
  17. 17. Small Business Potential <ul><li>We are mostly at the top of the pyramid </li></ul><ul><li>The bottom of the pyramid is where newspapers need to be for all kinds of reasons, including: </li></ul><ul><ul><li>More money in aggregate, although it takes new approaches to get it. Self-serve is the most efficient. </li></ul></ul><ul><ul><li>Diversity. If one flower shop goes away, there are dozens of others to replace it. If one department store goes away, we take a bath. </li></ul></ul>
  18. 18. Reason 2: “Stuff” Matters <ul><li>Physical &quot;stuff&quot; matters to locals. </li></ul><ul><ul><li>Local printed products that people find at coffee shops, car washes, businesses and racks are picked up and read, assuming they’re relevant to the audience. </li></ul></ul><ul><ul><ul><li>Physical presence is key for businesses because they depend on local people to visit and buy from their stores. </li></ul></ul></ul><ul><ul><li>Even audiences that we assume dislike print (such as youth) do pick up magazines when they’re relevant to their interests. </li></ul></ul><ul><ul><li>From day 1 of Bakotopia.com, both users and businesses asked us, “When will you have a print version?” This is demand-driven. </li></ul></ul>
  19. 19. Reason 3: Relevance <ul><li>The perception that people are leaving print because it is print is flat-out wrong </li></ul><ul><ul><li>Reality: Readers prefer more relevance and choice. The Internet excels at this. </li></ul></ul><ul><ul><li>Thus, it follows that when you increase relevance and choice in print, it can be just as compelling as content found online. </li></ul></ul><ul><ul><li>Businesses prefer ads in print, and prove it by paying much more for them. </li></ul></ul>
  20. 20. Reason 4: Efficiency <ul><li>Technology adds efficiency, reduces waste </li></ul><ul><ul><li>With Printcasting, the publisher and subscriber decide if they want to print or not. The default delivery option is online, but in a printable form . </li></ul></ul><ul><ul><li>New advances in print-on-demand and digital inkjet printers create a compelling picture for on-demand, personalized and niche publishing. </li></ul></ul><ul><ul><li>Niche publications don’t have to be daily. </li></ul></ul><ul><ul><ul><li>Topical interest publications require less frequency. Who wants a daily magazine about fishing, health or soccer? </li></ul></ul></ul><ul><ul><ul><li>As daily circulations fall, weekly or monthly niche publications created by citizens could offer new revenue sources for existing newspaper content. That could help professional journalism and even save jobs. </li></ul></ul></ul>
  21. 21. How Printcasting Works Content comes from participating bloggers, news sites with RSS feeds. Choose feeds, layout and frequency. PDF magazines are created automatically and sent to subscribers by e-mail. Local businesses create and purchase ads online. Prices are affordable due to niche focus. Everyone gets a cut! Print and distribute publications with promise. May be a publisher, or a print provider or newspaper.
  22. 22. Printcasting Is Ideal For … <ul><li>Local communities & thought leaders </li></ul><ul><ul><li>E.g. Bloggers, clubs, schools, neighborhood associations. </li></ul></ul><ul><li>Local businesses </li></ul><ul><ul><li>Realtors, garden shops, bike shops who already position themselves as experts in a field. </li></ul></ul><ul><ul><li>Small businesses that can’t afford standard newspaper ads. </li></ul></ul><ul><li>Local professional publishers (like newspapers) </li></ul><ul><ul><li>Publishers of newspapers and magazines can use Printcasting to create more for less, and even get paid for existing, underutilized content. </li></ul></ul>
  23. 23. All Participants Share Revenue <ul><li>Right now, ads are free. (Paid ads to start soon.) </li></ul><ul><li>Revenue will be shared with every participant </li></ul><ul><ul><li>60% to publishers because they print, distribute and locally market their magazines. They can mark up ad rates to cover costs. </li></ul></ul><ul><ul><li>30% to contributors proportionate to content use, paid out every quarter. </li></ul></ul><ul><ul><li>10% to the network to cover costs (e.g. bandwidth, servers) and ongoing improvements and maintenance. </li></ul></ul>
  24. 24. Demos <ul><li>Now, let’s see some videos and screen shots from the beta product. </li></ul><ul><li>Or use the open beta at http://www.printcasting.com </li></ul>
  25. 25. Home page
  26. 26. Registering content <ul><li>Easy for bloggers. No blog? We set one up for you. </li></ul>
  27. 27. Video: Make a Printcast <ul><li>Let’s make a gardening magazine! Click below to play movie) </li></ul>Video not playing? Click here: http://vimeo.com/3369997
  28. 28. Video: Self-serve advertising <ul><li>Let’s make an ad! Click below to play movie) </li></ul>Video not playing? Click here: http://vimeo.com/3370015
  29. 29. How Newspapers Can Benefit <ul><li>A newspaper, or any company with content and printing expertise, can participate in many ways. </li></ul><ul><ul><li>Publish: Create Printcasts that use your own content, and you get to keep most of the ad revenue (60-90%). </li></ul></ul><ul><ul><li>Use Others’ Content as Filler: Want to make a niche magazine, but can’t afford to pay a writer or freelancer? Pull from bloggers’ content, and still keep the majority of the ad revenue. </li></ul></ul><ul><ul><li>Monetize existing content: Have great content that only appears in one magazine? If another publisher uses it, you get a portion of their ad revenue. </li></ul></ul>
  30. 30. Partnerships, year 1 <ul><li>We’ll create “city hubs” for partners’ cities </li></ul><ul><ul><li>For example: http://cityname.printcasting.com </li></ul></ul><ul><li>Partner creates Printcasts for those cities to seed the market, and registers its content online </li></ul><ul><ul><li>Partner sets ad rates for its own Printcasts (via a markup) </li></ul></ul><ul><ul><li>Partner keeps most of the revenue from its Printcasts </li></ul></ul><ul><ul><li>If citizen publishers use partner content, some of that goes to the partner -- just like for any citizen publisher. </li></ul></ul><ul><li>Partner promotes Printcasting locally </li></ul><ul><ul><li>By registering its content and encouraging publishing, the partner helps its community while also helping itself. The more publishers that use the partner’s content, the more revenue it gets. </li></ul></ul>
  31. 31. Milestones <ul><li>Now </li></ul><ul><ul><li>Pilot program in Bakersfield, California </li></ul></ul><ul><li>June </li></ul><ul><ul><li>E-commerce and ad revenue share launches </li></ul></ul><ul><li>Summer: Begin national rollout </li></ul><ul><ul><li>Open “city hubs” for 15-20 geographical areas </li></ul></ul><ul><ul><li>By December, identify & assist up to 5 local partners </li></ul></ul><ul><li>Spring 2010: Open Source </li></ul>
  32. 32. Outreach in Bakersfield <ul><li>We hired a part-time marketing evangelist in Bakersfield. </li></ul><ul><ul><li>Reaches out to bloggers, organizations and government groups to show them Printcasting. </li></ul></ul><ul><ul><li>“ Blogger brunches,” training sessions, booths at events. </li></ul></ul><ul><ul><li>Meets with local clubs at college campuses and high schools </li></ul></ul><ul><ul><li>Thank participants with T-shirts, mouse pads, pens and reporter notebooks. </li></ul></ul><ul><ul><li>Basically all the local grass-roots stuff that only a newspaper would do! </li></ul></ul>
  33. 33. Some Early Adopters <ul><li>A local writer is using Printcasts to publicize her poems and short stories. </li></ul><ul><ul><li>“ Weekly Passion Activator” </li></ul></ul><ul><li>The Kern County Library </li></ul><ul><ul><li>Wants to publish book reviews, event calendars and community information. </li></ul></ul><ul><li>Downtown Business Association </li></ul><ul><ul><li>Will get downtown businesses to blog their event calendars, then pull them into Printcasts that they hand out from trolleys. </li></ul></ul><ul><li>Political Parties </li></ul><ul><ul><li>Interested in using Printcasts for newsletters that share regional clubs’ content. </li></ul></ul>
  34. 34. Early Lessons Learned <ul><li>People are more interested in customizing their magazines than we expected </li></ul><ul><ul><li>New: “Create your own header” tool </li></ul></ul><ul><li>We assumed most would prefer automatic, but they want to edit every edition </li></ul><ul><ul><li>They also want to edit the text of stories, which is tricky from a rights perspective … </li></ul></ul><ul><li>Professional publishers see the light, too </li></ul><ul><ul><li>In discussions with two newspaper companies that want to use Printcasting as an internal magazine-creation tool. Why? It lowers costs, and presents new niche revenue opportunities. </li></ul></ul><ul><ul><li>Lots more early interest in partnership than we expected. The economy may be part of that. </li></ul></ul>
  35. 35. Part 2: Social Media in Bakersfield The Context for Printcasting
  36. 36. Media Trends & Challenges <ul><li>Media fragmentation: new competition from cell phones, internet, satellite TV & radio </li></ul><ul><li>More consumer choice & control: wide variety of sources for news and information. </li></ul><ul><li>Media habits changing: consumers now seek convenience and customized content. </li></ul><ul><li>Shift from mass to niche: Traditional media cannot effectively be everything to everyone. </li></ul>Technology has dramatically changed the media landscape. A shift from mass media to niche strategy
  37. 37. <ul><li>How many still think about “the media” </li></ul>Or put another way …. Dad: newspaper Kids: TV Mom: Off the radar
  38. 38. <ul><li>People “graze” through the day from different sources. And they increasingly put content back into it. </li></ul>The actual media landscape
  39. 39. Dan’s Law Less Time Fragmented market + More Choice
  40. 40. “A Network of Niches” <ul><li>We used market research to evolve from a mass media print-centric business model into a multi-media niche strategy. </li></ul><ul><li>Leveraged our expertise in local news and unique content to produce targeted print and digital products that connect advertisers with a niche audience of desired consumers. </li></ul><ul><ul><li>Youth (Bakotopia) </li></ul></ul><ul><ul><li>Hispanics (M ás) </li></ul></ul><ul><ul><li>Parents (RaisingBakersfield) </li></ul></ul><ul><ul><li>And more! </li></ul></ul>
  41. 41. Lots of Activity <ul><li>Launched 11 social media sites starting in 2005. </li></ul><ul><ul><li>Flagship site Bakersfield.com plus niche sites for the music scene, neighborhoods, Latinos, moms, newcomers and more. </li></ul></ul><ul><ul><li>The network now drives over 4 million pvs/month </li></ul></ul><ul><li>Activity to date (March 2009): </li></ul><ul><ul><li>53,695 public profiles </li></ul></ul><ul><ul><li>34,178 blog posts from 3,618 blogs </li></ul></ul><ul><ul><li>283,269 blog comments </li></ul></ul>
  42. 42. Same tools, different usage <ul><li>Bakersfield.com : Very “bloggy,” news and current events are the drivers. </li></ul><ul><li>Bakotopia.com : Very social, with lots of profiles, tags and social networking </li></ul><ul><li>NorthwestVoice.com : Article creation and picture sharing drive activity. </li></ul>
  43. 43. How people use our networks
  44. 44. Interests help like minds connect Find other fans of ska, running, tattoos in a few clicks.
  45. 45. Friends grow the audience
  46. 46. Blogs bring in content, news, fun
  47. 47. Band radio attracts music fans <ul><li>On Bakotopia, bands upload music to their user profiles, where it streams. </li></ul><ul><li>We approve new tunes, then keep our hands off. </li></ul><ul><li>Best stuff shows up on home page, in “Bakotunes” Podcast. </li></ul><ul><li>In 2007, we started selling a CD compilation for $5. (Yes that’s right -- we made money on free music). </li></ul>Listen to Bakotopia Radio
  48. 50. The Northwest Voice <ul><li>First “citizen journalism” initiative by a U.S. newspaper </li></ul><ul><ul><li>Spring 2004 </li></ul></ul><ul><li>People write articles that are printed & home delivered. </li></ul><ul><ul><li>Kids’ accomplishments, recipes, local issues. </li></ul></ul><ul><ul><li>While content comes from Web, most revenue is still from the printed publications. </li></ul></ul><ul><li>Triggered a wave of similar initiatives across U.S. </li></ul>http://bakersfieldvoice.com
  49. 52. Local Business Directory <ul><li>Bakersfield’s Inside Guide </li></ul><ul><ul><li>Provides a page / profile for every local business in town, and lets consumers rate and review based on their experiences. </li></ul></ul><ul><li>It’s a directory, and a social network </li></ul><ul><ul><li>Consumers can also become a “friend” of the local business, opening up the possibility of direct marketing to VIP customers. </li></ul></ul><ul><li>It is much easier to sell advertising on local business profiles than on personal profiles. </li></ul>
  50. 55. And let’s not forget the impact on day-to-day journalism
  51. 56. Bakosphere: Newsroom revolution <ul><li>Newsroom reorganized to be “web first” for everything. </li></ul><ul><li>News department heads, now “ t eam leaders ” with groups of reporters, post reporters ’ stories to the Web in blogs as they come in. </li></ul><ul><li>Reporters converse with readers as they blog. The readers help direct focus of the stories. </li></ul><ul><li>Night copy editors focus on polishing headlines and other fine-tuning, rather than raw story posting. </li></ul>
  52. 57. Newsroom revolution
  53. 58. Newsroom revolution
  54. 59. Newsroom revolution
  55. 60. Newsroom revolution
  56. 61. Summary <ul><li>The Future is Niche </li></ul><ul><ul><li>One product cannot serve all interests. You need many, and your local community wants to help. </li></ul></ul><ul><li>The Future is Everywhere </li></ul><ul><ul><li>One medium cannot serve all needs. You must have a presence in every medium used by your community. </li></ul></ul><ul><ul><li>Print has a role in a niche strategy (Printcasting). </li></ul></ul><ul><ul><li>And … print can even be part of your digital strategy, if you let it. </li></ul></ul><ul><li>The Future is Now! </li></ul><ul><ul><li>It’s no longer a question of whether people will move to digital media. They live there. Do you? </li></ul></ul>
  57. 62. Questions? <ul><li>Let me know if you have any questions, thoughts or feedback! </li></ul><ul><ul><li>Dan Pacheco </li></ul></ul><ul><ul><li>Sr. Manager of Digital Products </li></ul></ul><ul><ul><li>001 303.465.5560 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Join our global community! </li></ul><ul><ul><li>http://community.printcasting.com </li></ul></ul>

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