Fostering Innovation

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Dan Pacheco shares secrets to fostering innovation within an existing organization. This was originally presented to newspaper leaders, but it can apply to many types of companies.

Published in: Business, News & Politics
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Fostering Innovation

  1. 1. THE SECRETS to Fostering Innovation Within an Existing Organization A Primer for Newsroom Leaders Dan Pacheco, The Bakersfield Californian
  2. 2. Bakersfield’s Successes • First U.S. newspaper to deploy “citizen journalism” with The Northwest Voice (2004) • Among first to experiment with free Classifieds and social networking (Bakotopia.com, 2005) • Award-winning print redesign (2006) • Local niche network approach. Eleven online brands, 6 with print editions, since 2004. - New products generate unique share of 7% local audience, 22% advertisers in city of 300,000. - 30,000 user profiles, 29,000 friend connections, 1,000 blogs.

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