THE SECRETS
         to
Fostering Innovation

Within an Existing Organization

       A Primer for Newsroom Leaders




  ...
Bakersfield’s Successes
• First U.S. newspaper to deploy “citizen
 journalism” with The Northwest Voice (2004)

• Among firs...
Fostering Innovation
Fostering Innovation
Fostering Innovation
Fostering Innovation
Fostering Innovation
Fostering Innovation
Fostering Innovation
Fostering Innovation
Fostering Innovation
Fostering Innovation
Fostering Innovation
Fostering Innovation
Upcoming SlideShare
Loading in...5
×

Fostering Innovation

3,471

Published on

Dan Pacheco shares secrets to fostering innovation within an existing organization. This was originally presented to newspaper leaders, but it can apply to many types of companies.

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,471
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
70
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Fostering Innovation

  1. 1. THE SECRETS to Fostering Innovation Within an Existing Organization A Primer for Newsroom Leaders Dan Pacheco, The Bakersfield Californian
  2. 2. Bakersfield’s Successes • First U.S. newspaper to deploy “citizen journalism” with The Northwest Voice (2004) • Among first to experiment with free Classifieds and social networking (Bakotopia.com, 2005) • Award-winning print redesign (2006) • Local niche network approach. Eleven online brands, 6 with print editions, since 2004. - New products generate unique share of 7% local audience, 22% advertisers in city of 300,000. - 30,000 user profiles, 29,000 friend connections, 1,000 blogs.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×