THE PROBLEM: Fragmentation has made it impractical to reach a target audience through just one “destination” Web site anymore. Publishers must repeat the same workflow over and over for each new platform, which often means adding new vendors. This drives up costs at a time when publishers need to cut back. On any given day, your target audience “grazes” through …
Facebook news feeds
Tablets / iPads
Magazines and newsletters
THE SOLUTION: Use RSS feeds to create new products that are instantly optimized for each new platform.