Lessons and Feedback• Printing is
costly.Users didn’t want to pay to print and distributelocally (and neither did we)• Selling ads is hard.Difficult to sell in a recession. Few publicationsmonetized.• Digital and mobile.Top questions: “How do I publish my magazine onFacebook?” became “How do I publish to Kindle,”then “How do I publish to the iPad?”
Pivot• Spinoff: When grant ended,
we open-sourced what we’d built, spun off as a for-profit company. • Better chance at self-sustainability as for-profit. • Gave Knight Foundation 6% equity in recognition of its early role.• FeedBrewer, Inc. is a provider of multi-platform publishing solutions.• BookBrewer: focuses on eBook publishing.Proprietary tools built on open-source Drupalfoundation. Applies Printcasting methodologyto eBooks.
“Red Carpet” publishersFor authors and
publishers with high sales potential: • Low or no setup fees. • Weekly metrics. • Monthly payments. • Liaison with retailers for promotion. • Discounts on other services.
Red Carpet Customers • Barbara
Freethy – New York Times bestselling eBook author. • Bella Andre & Lucy Kevin (top 100). • Tina Folsom (Top 200). • Ridan Publishing: Joe Haldeman, Marshall S. Thomas, Nathan Lowell. • These authors alone account for 10,000 $3.99 sales each month.
• Get all of an
author or publisher’s sample books in abranded app. Click “Buy” button to get full copy.
Print on Demand • Like
Printcasting 2.0. • Layout and printing of paperbacks, using eBook as source file. • $60 setup fee, then $4-$15 to print based on page. • Author can mark up price on special URL to send to friends. • Partnership:
Where does news fit in?•
EBooks are a proven paid content model.They show that well written, well marketedhuman interest stories sell in a mobile market• But news is free online. Why would peoplebuy it as an eBook? • Convenience • No internet connection required • Familiar book • Personalizable content experience
News orgs on the wayFirst
big news publisher soon • Large, global online news provider has reporters making eBooks in BookBrewer based on their beats.UT Austin’s ISOJ Journal • Rosental Alves’ International Society of Online Journalism publishing its second “#ISOJ Journal”, available on Amazon.