¿

?

Entertainment Professionals
in the “New Industry”
“The majority of students majoring in
film and television will not be having
careers in those professions.”
— Steven Ujlak...
“New Industry”?
"There's going to be an implosion where
three or four or maybe even half a dozen
of these mega-budgeted mo...
“New Industry”?
•
•
•
•
•
•

Self-made jobs Vs. Corporate ladder
Independent Vs. Studio careers
Transmedia & Interactive
D...
Self-made Jobs

Fede Álvarez’s “Panic Attack” (2009)
From $300 to $17M
Self-made Jobs

Patrick Jean’s “Pixels” (2010)
•
•

Annecy International Animated Film Festival
Happy Madison Productions
Self-made Jobs
Self-made Jobs
Self-made Jobs
Independent Vs. Studio Careers

Crowdfunding Frenzy
•
•
•

2006: ArtistShare
2008: IndieGogo (rewards crowdfunding)
2009: ...
Independent Vs. Studio Careers

Crowdfunding Tips
• Full-time job
• Online skills
• KEY: Campaign video
Independent Vs. Studio Careers

¿En España?
Independent Vs. Studio Careers

“El Cosmonauta”
Transmedia & Interactive

Tell me and I will forget.
Show me and I may remember.
Involve me and I will understand.
Transmedia & Interactive

Transmedia

Interactive

•

Telling a single story or “story experience”

•

An authored core st...
Transmedia & Interactive
Transmedia & Interactive

“Two Scoops”
A film by Robert Rodríguez… and you. (And Blackberry.)
Transmedia & Interactive

“The Power Inside”
(Intel-Toshiba Branded Content)
Distribution & Exhibition

Netflix Vs. Exhibitors
Distribution & Exhibition
Distribution & Exhibition
Distribution & Exhibition

Distributor as Producer?
Distribution & Exhibition

¿En España?
¿?
¿?
¿?
¿?
Distribution & Exhibition

Webseries
Distribution & Exhibition

Webseries
Distribution & Exhibition

Webseries
Distribution & Exhibition
Distribution & Exhibition
Technology

“Creating content has never been so easy. Creating compelling
content has never been so difficult.”

•
•

Mass...
Film Schools

•
•
•
•
•
•
•
•

Animation MFA
Cinematography MFA
Producers Programs MFA
Production/Directing MFA
Screenwrit...
Conclusions

•
•
•
•
•

A job; not making money
Spirit of collaboration
“Guerrilla” filmmaking
An attitude, not résumé
Ski...
Entertainment Professionals in the "New Industry"
Entertainment Professionals in the "New Industry"
Entertainment Professionals in the "New Industry"
Entertainment Professionals in the "New Industry"
Entertainment Professionals in the "New Industry"
Entertainment Professionals in the "New Industry"
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Entertainment Professionals in the "New Industry"

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An overview of the the changes and general directions where the so called "new" entertainment industry is headed, as a means to understand how college graduates in film, TV, and media studies should be prepared.

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Entertainment Professionals in the "New Industry"

  1. 1. ¿ ? Entertainment Professionals in the “New Industry”
  2. 2. “The majority of students majoring in film and television will not be having careers in those professions.” — Steven Ujlaki, Dean, School of Film & TV, LMU
  3. 3. “New Industry”? "There's going to be an implosion where three or four or maybe even half a dozen of these mega-budgeted movies are going to go crashing into the ground, and that's going to change the paradigm again." — Steven Spielberg
  4. 4. “New Industry”? • • • • • • Self-made jobs Vs. Corporate ladder Independent Vs. Studio careers Transmedia & Interactive Distribution & Exhibition Affordable, Advanced Technology What can Film Schools do
  5. 5. Self-made Jobs Fede Álvarez’s “Panic Attack” (2009) From $300 to $17M
  6. 6. Self-made Jobs Patrick Jean’s “Pixels” (2010) • • Annecy International Animated Film Festival Happy Madison Productions
  7. 7. Self-made Jobs
  8. 8. Self-made Jobs
  9. 9. Self-made Jobs
  10. 10. Independent Vs. Studio Careers Crowdfunding Frenzy • • • 2006: ArtistShare 2008: IndieGogo (rewards crowdfunding) 2009: KickStarter (2012 = $300M)
  11. 11. Independent Vs. Studio Careers Crowdfunding Tips • Full-time job • Online skills • KEY: Campaign video
  12. 12. Independent Vs. Studio Careers ¿En España?
  13. 13. Independent Vs. Studio Careers “El Cosmonauta”
  14. 14. Transmedia & Interactive Tell me and I will forget. Show me and I may remember. Involve me and I will understand.
  15. 15. Transmedia & Interactive Transmedia Interactive • Telling a single story or “story experience” • An authored core story in ANY platform • Across multiple platforms / media • Lives of characters expand into a social space • Aimed at engaging the audience • So as to engage the audience in the story • Through delivery of unique pieces of content • Encouraging participation • In narrative synchronization • http://tinyurl.com/InteractiveNarratives
  16. 16. Transmedia & Interactive
  17. 17. Transmedia & Interactive “Two Scoops” A film by Robert Rodríguez… and you. (And Blackberry.)
  18. 18. Transmedia & Interactive “The Power Inside” (Intel-Toshiba Branded Content)
  19. 19. Distribution & Exhibition Netflix Vs. Exhibitors
  20. 20. Distribution & Exhibition
  21. 21. Distribution & Exhibition
  22. 22. Distribution & Exhibition Distributor as Producer?
  23. 23. Distribution & Exhibition ¿En España? ¿? ¿? ¿? ¿?
  24. 24. Distribution & Exhibition Webseries
  25. 25. Distribution & Exhibition Webseries
  26. 26. Distribution & Exhibition Webseries
  27. 27. Distribution & Exhibition
  28. 28. Distribution & Exhibition
  29. 29. Technology “Creating content has never been so easy. Creating compelling content has never been so difficult.” • • Massive offer, fragmented demand Milennials’ culture (or lack thereof)
  30. 30. Film Schools • • • • • • • • Animation MFA Cinematography MFA Producers Programs MFA Production/Directing MFA Screenwriting MFA Cinema &Media Studies MA Cinema &Media Studies PhD Moving Image Archives MA • • • • • • Animation & Digital Arts MFA Film & TV Production MFA Writing MFA Critical Studies MA/PhD Media Arts + Practice PhD Interactive Media & Games MFA • • • • • • Graduate Film & Television MFA Dramatic Writing MFA Art & Public Policy Interactive Telecommunications Game Design MBA/MFA in Film Producing
  31. 31. Conclusions • • • • • A job; not making money Spirit of collaboration “Guerrilla” filmmaking An attitude, not résumé Skills, not just knowledge
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