1. Pablo Vittori
Partner – Mobile Studio
2. New Technologies Are Driving Growth
Old Traditional IT Services Market
IT services market worldwide. Source: IDC
(cloud, Mobile, Social Media)
Cloud services, mobile enterprise application and
social media. Source: IDC and Gartner
3. We are a new-breed technology services
provider focused on delivering innovative
software solutions by leveraging emerging
technologies and trends
4. This is Globant
Revenue Growth ($mm)
5. Globant Studios
Monitoring and support
Mobile Game Engineering
Online Travels Solutions
High Performance Systems
Process Engineering Tools
Covering the full
practices that work
together to create
IP for our clients
6. Mobile Practices
Our studio get the key knowledge to
understand the needs and trends on
the mobile market.
Native experience on iOS and
Android platform allow us to
create stunning user
interfaces, explore in depth all
the features and applications
for mobile market and product
hi quality reliable mobile
HTML5 combined with solid
frameworks as Phonegap and
Sencha allow us to create rich
media mobile apps in multiple
We develop mobile products for our
customers from ideas to market.
We help to deﬁne the vision, scope,
roadmap and market strategies of
our customers ideas. Product
deﬁnition from day 1 is key for an
effective mobile strategy.
7. Mobile Studio Roles
Art & UI
- Manual Testers
- Automated Testers
8. What is Mobile Product Design
How We Do It
12. Mobile environment
• Leverage features of the platform
capabilities including hardware particular
functions and device performance.
• Improved application response and design
• Offline functionality.
• App store promotion.
A Binary “executable image” that is explicitly
downloaded on the device ﬁle system.
Distribute thru popular app stores.
Executed directly by the operating system.
Makes explicit use of device APIs and features.
13. Mobile environment
• A Hybrid app is a native app with
• It has all the beneﬁts of Native apps: full
access to API’s, app store presence, etc.
• Selected portions of the app are written
using web code.
• The web portion can be either be
accessed online or included in the app.
14. Web apps
Mobile optimized web apps
Main HTML5 features on mobile
Characteristics of mobile web apps
• Bitmapped and vector graphics, including
• Offline support and data URLs
• Video and audio
• Continuous communications with the
Entirely written using web technologies
Code is executed in the browser
Various launch mechanisms
Installation is optional
Combine cross platform HTML5 and CSS
with device speciﬁc features (Touch
Optimized, no address bar, suggestion to pin
to the home screen, offline availability
15. Native vs hybrid
Complexity for web development (Hybrid and Web Mobile) is highly dependant on the browser/platform
capabilities and performance. The implementation of WebKit in iOS is one of the most performant on the
market, and in the other hand, old versions of Android OS present challenges to get an acceptable usage
performance on Hybrid and complex web applications.
17. Mobile Market
The mobile world is dominated by Android and Apple today, Blackberry is going down.
18. Mobile Market
BlackBerry is falling of a
sales cliff, with an 81
Windows Phone is
gaining market, with a
percent plunge in sales
52% growth year to
year to year. Measured
year. but still less than
4% of the market.
A desperate measure of
Windows RT was a
porting Android apps to
major failure and is
Blackberry 10 is not
stalling any growth.
acquisition can be a
game changer or the
end for both windows
phone and Nokia.
19. Mobile Market
Android 4.4 KitKat is around
the corner unifying the
platform under one OS version
iOS 7, new design, Cloud
integrated landscape and In Dash
iOS devices will shape the next
year in Apple tech.
Wearable computing is arriving to Android
environment starting with Glass and now
with the recently launched Samsung Galaxy
Google Glass was deployed to a
limited audience last april, and will
revolution the market next year
21. All Connected
Internet is something
common today as the
telephone. but aside of
availability was the
initiator of the “All
From smartphones to cars, going thru TV’s, home appliances, watches and tablets,
everything can handle applications and show content. The key today is the content
generation, with special attention in quality, distribution and availability. Content is the
22. New Interfaces
Future of interface design.
The desktop computer with keyboard and mouse is
dead, smartphones introduced new interfaces and in
the coming month most of those interfaces will
become obsolete too..
Google Glass is the clear example of what means
Human Interface Experience. Combination of Voice,
gestures and elegant interface is the ﬁrst approach of
the interfaces of the future.
Siri and Voice Recognition are deﬁning the end of
We have a lot of challenges ahead.
What is Google Glass
Revolutionary piece of hardware + software integrate with .
Glass is a basically a wearable computer,
with the mission of producing a massmarket ubiquitous computer. The wearable
technology has it all: A tiny screen
projection that hovers in front of your face,
voice commands and instant response to
your most critical desires
Google Glass could be the next big thing
because it’s a piece of powerful, yet
elegant consumer technology that anyone
can use with almost no training
24. Glass how to video
Partner – Mobile Studio