Presentation About Marketing By Pablo M FernáNdez
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A brief introduction to the basics of Marketing.
Presentation About Marketing By Pablo M FernáNdez
- 1. Talking about Marketing Pablo M. Fernández 2008
- 2. IN THE PAST… Factories Stores PRODUCT MARKETING PABLO M. FERNÁNDEZ – 2008 CONSUMER
- 3. 3) Position our product there 1) Mental map of our competitors 2) Look for a gap Competitor A Competitor B Competitor C GAP PRODUCT “ Products only exists on the consumers´mind in relation to other competitors” (Al Rice) NOWADAYS… How do I position my product? MARKETING PABLO M. FERNÁNDEZ – 2008
- 4. MARKETING TOOLS MARKETING MIX MARKETING PABLO M. FERNÁNDEZ – 2008
- 5. MARKETING 4 P´S MARKETING PABLO M. FERNÁNDEZ – 2008
- 6. MARKETING 4 P´S Products Images Symbolic Market MARKETING PABLO M. FERNÁNDEZ – 2008
- 7. MARKETING 4 P´S For argentines Less fat For asiatics More fat What does good meat mean? MARKETING PABLO M. FERNÁNDEZ – 2008
- 8. MARKETING 4 P´S MARKETING PABLO M. FERNÁNDEZ – 2008
- 9. MARKETING 4 P´S $ Penetration Skimming MARKETING PABLO M. FERNÁNDEZ – 2008
- 10. MARKETING 4 P´S Is not the same buying your fruit here… than here. MARKETING PABLO M. FERNÁNDEZ – 2008
- 11. MARKETING 4 P´S Advertisement for a music concert This may happen to you if you don´t respect our sound signal (Metrovías) MARKETING PABLO M. FERNÁNDEZ – 2008
- 12. A QUICK SUMMARY… MARKETING PABLO M. FERNÁNDEZ – 2008
- 13. Thank you Pablo M. Fernández 2008