Talking about  Marketing Pablo M. Fernández 2008
IN THE PAST… Factories Stores PRODUCT MARKETING      PABLO M. FERNÁNDEZ – 2008 CONSUMER
3) Position our product there 1) Mental map of our competitors 2) Look for a gap Competitor A Competitor B Competitor C GA...
MARKETING TOOLS MARKETING MIX MARKETING      PABLO M. FERNÁNDEZ – 2008
MARKETING 4 P´S  MARKETING      PABLO M. FERNÁNDEZ – 2008
MARKETING 4 P´S  Products Images Symbolic Market MARKETING      PABLO M. FERNÁNDEZ – 2008
MARKETING 4 P´S  For  argentines Less  fat  For  asiatics More  fat What does  good meat  mean?   MARKETING      PABLO M. ...
MARKETING 4 P´S  MARKETING      PABLO M. FERNÁNDEZ – 2008
MARKETING 4 P´S  $ Penetration Skimming MARKETING      PABLO M. FERNÁNDEZ – 2008
MARKETING 4 P´S  Is not the same buying your fruit here…   than here. MARKETING      PABLO M. FERNÁNDEZ – 2008
MARKETING 4 P´S  Advertisement for a music concert This may happen to you if you don´t respect our sound signal (Metrovías...
A QUICK SUMMARY… MARKETING      PABLO M. FERNÁNDEZ – 2008
Thank you Pablo M. Fernández 2008
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Presentation About Marketing By Pablo M FernáNdez

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A brief introduction to the basics of Marketing.

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Presentation About Marketing By Pablo M FernáNdez

  1. 1. Talking about Marketing Pablo M. Fernández 2008
  2. 2. IN THE PAST… Factories Stores PRODUCT MARKETING PABLO M. FERNÁNDEZ – 2008 CONSUMER
  3. 3. 3) Position our product there 1) Mental map of our competitors 2) Look for a gap Competitor A Competitor B Competitor C GAP PRODUCT “ Products only exists on the consumers´mind in relation to other competitors” (Al Rice) NOWADAYS… How do I position my product? MARKETING PABLO M. FERNÁNDEZ – 2008
  4. 4. MARKETING TOOLS MARKETING MIX MARKETING PABLO M. FERNÁNDEZ – 2008
  5. 5. MARKETING 4 P´S MARKETING PABLO M. FERNÁNDEZ – 2008
  6. 6. MARKETING 4 P´S Products Images Symbolic Market MARKETING PABLO M. FERNÁNDEZ – 2008
  7. 7. MARKETING 4 P´S For argentines Less fat For asiatics More fat What does good meat mean? MARKETING PABLO M. FERNÁNDEZ – 2008
  8. 8. MARKETING 4 P´S MARKETING PABLO M. FERNÁNDEZ – 2008
  9. 9. MARKETING 4 P´S $ Penetration Skimming MARKETING PABLO M. FERNÁNDEZ – 2008
  10. 10. MARKETING 4 P´S Is not the same buying your fruit here… than here. MARKETING PABLO M. FERNÁNDEZ – 2008
  11. 11. MARKETING 4 P´S Advertisement for a music concert This may happen to you if you don´t respect our sound signal (Metrovías) MARKETING PABLO M. FERNÁNDEZ – 2008
  12. 12. A QUICK SUMMARY… MARKETING PABLO M. FERNÁNDEZ – 2008
  13. 13. Thank you Pablo M. Fernández 2008

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