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Creating Context Scenarios

Creating Context Scenarios



As designers of web applications, it's vital that we understand and incorporate the user's context when considering how to provide the best experience for them. The user's context is the situation and ...

As designers of web applications, it's vital that we understand and incorporate the user's context when considering how to provide the best experience for them. The user's context is the situation and mindset they're in while trying to accomplish a goal. By developing scenarios or stories to describe the real life situations users are in, you will begin to understand what they want and need for a given time and place.

I will show you a simple yet profound exercise to remove the mystery from your process. This exercise will provide valuable insight as you determine the best experience to provide for the user to help them accomplish their goals. Understanding the context scenarios of the people using your product will directly impact what content and functionality you serve them



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    Creating Context Scenarios Creating Context Scenarios Presentation Transcript

    • Creating Context Scenarios @pablohart
    • 7 Atoms 4 daysColumbus, Ohio
    • Overview
    • Empathize with users, theirneeds, and their aspirations
    • Design an experiencearound key moments
    • Documentationis the result of conversation
    • Don’t get caught up in having the perfect process
    • Zoom out
    • http://spin.atomicobject.com/author/pablohart
    • Define theProblem Statement
    • Problem StatementWe are going to provide __________________ (a product or experience) in order to _____________________ (produce a result or benefit) for __________________ (a person or group)
    • The Disney experience
    • Individual Presentations
    • Do Guerilla Research
    • PersonaDefinition
    • With Real Users
    • Keep re-introducing personas throughout entire process
    • Product Visionary Team Members Teacher Get out of the building!
    • Tell theOverarching Narrative
    • What?A Story
    • A Story Moments in time the user has withthe product or service
    • Why?Stories bring consensusproduct developer designer user owner
    • How?Tell stories about the future improving someone’s life
    • DefiningNarrative
    • Amy Susan JOBS  AND  EVENTS  STORYBOARD Who: Junior in high school Who: WhoAmI guide Where: Hudsonville What: Office manager When: Winter semester Where: Local vet clinicAmy wants to get a summer job, but During a visit with the school She finds a list of jobs on WhoAmI. Somewhat dissapointed, she asks to Meanwhile, Susan the office manager Susan assembles a job profile seekingwould rather not work at McDonald’s counselor, she shares her passion for However, the only jobs available are be notified about new jobs that match at a nearby vet clinic realizes her someone interested in working withwhere she worked last year. animals. The counselor points her too far away from her house, and she her interests. summer workload is going to be animals at the vet clinic. to WhoAmI. doesn’t have reliable transportation. bigger than normal and could use some help.Susan then shares the job with her Later, Amy receives a notice with She looks at the details of the clinic Susan and Amy meet and the job is Amy’s excited for her new job and Now that the job is filled, Susan marksmentees in WhoAmI. a few jobs that match her interests, job and decides it is a good fit for offered to Amy. happy it’s not at McDonald’s! it complete on the profile. including Susan’s job posting. her. She contacts Susan to convey her interest in the job.
    • Create Context Scenarios
    • What?Scenarios that describe the enhanced future of a user
    • Why?Uncovers the motivations, desires& outcomes of using the product product developer designer user owner
    • How?Before, during & after
    • Goals Sketches6 min. Timer
    • Individual Presentations
    • Then what?Identify key activities
    • Business User Goals NeedsKey activity = A Transaction
    • Prototype
    • Creating Context Scenarios @pablohart