Creating Context Scenarios         @pablohart
7 Atoms    4 daysColumbus, Ohio
Overview
Empathize with users, theirneeds, and their aspirations
Design an experiencearound key moments
Documentationis the result of conversation
Don’t get caught up in having    the perfect process
Zoom out
http://spin.atomicobject.com/author/pablohart
Define theProblem Statement
Problem StatementWe are going to provide __________________                         (a product or experience)     in order...
The Disney experience
Individual Presentations
Do Guerilla Research
PersonaDefinition
With Real Users
Keep re-introducing personas throughout entire process
Product Visionary                    Team Members         Teacher  Get out of the building!
Tell theOverarching Narrative
What?A Story
A Story  Moments in time  the user has withthe product or service
Why?Stories bring consensusproduct   developer   designer   user owner
How?Tell stories about the future improving someone’s life
DefiningNarrative
Amy                                             Susan                                      JOBS  AND  EVENTS  STORYBOARD  ...
Create Context Scenarios
What?Scenarios that describe the enhanced future of a user
Why?Uncovers the motivations, desires& outcomes of using the product    product   developer   designer   user     owner
How?Before, during & after
Goals               Sketches6 min. Timer
Individual Presentations
Then what?Identify key activities
Business          User  Goals            NeedsKey activity = A Transaction
Prototype
Creating Context Scenarios         @pablohart
Creating Context Scenarios
Creating Context Scenarios
Creating Context Scenarios
Creating Context Scenarios
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Creating Context Scenarios

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As designers of web applications, it's vital that we understand and incorporate the user's context when considering how to provide the best experience for them. The user's context is the situation and mindset they're in while trying to accomplish a goal. By developing scenarios or stories to describe the real life situations users are in, you will begin to understand what they want and need for a given time and place.

I will show you a simple yet profound exercise to remove the mystery from your process. This exercise will provide valuable insight as you determine the best experience to provide for the user to help them accomplish their goals. Understanding the context scenarios of the people using your product will directly impact what content and functionality you serve them

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Creating Context Scenarios

  1. 1. Creating Context Scenarios @pablohart
  2. 2. 7 Atoms 4 daysColumbus, Ohio
  3. 3. Overview
  4. 4. Empathize with users, theirneeds, and their aspirations
  5. 5. Design an experiencearound key moments
  6. 6. Documentationis the result of conversation
  7. 7. Don’t get caught up in having the perfect process
  8. 8. Zoom out
  9. 9. http://spin.atomicobject.com/author/pablohart
  10. 10. Define theProblem Statement
  11. 11. Problem StatementWe are going to provide __________________ (a product or experience) in order to _____________________ (produce a result or benefit) for __________________ (a person or group)
  12. 12. The Disney experience
  13. 13. Individual Presentations
  14. 14. Do Guerilla Research
  15. 15. PersonaDefinition
  16. 16. With Real Users
  17. 17. Keep re-introducing personas throughout entire process
  18. 18. Product Visionary Team Members Teacher Get out of the building!
  19. 19. Tell theOverarching Narrative
  20. 20. What?A Story
  21. 21. A Story Moments in time the user has withthe product or service
  22. 22. Why?Stories bring consensusproduct developer designer user owner
  23. 23. How?Tell stories about the future improving someone’s life
  24. 24. DefiningNarrative
  25. 25. Amy Susan JOBS  AND  EVENTS  STORYBOARD Who: Junior in high school Who: WhoAmI guide Where: Hudsonville What: Office manager When: Winter semester Where: Local vet clinicAmy wants to get a summer job, but During a visit with the school She finds a list of jobs on WhoAmI. Somewhat dissapointed, she asks to Meanwhile, Susan the office manager Susan assembles a job profile seekingwould rather not work at McDonald’s counselor, she shares her passion for However, the only jobs available are be notified about new jobs that match at a nearby vet clinic realizes her someone interested in working withwhere she worked last year. animals. The counselor points her too far away from her house, and she her interests. summer workload is going to be animals at the vet clinic. to WhoAmI. doesn’t have reliable transportation. bigger than normal and could use some help.Susan then shares the job with her Later, Amy receives a notice with She looks at the details of the clinic Susan and Amy meet and the job is Amy’s excited for her new job and Now that the job is filled, Susan marksmentees in WhoAmI. a few jobs that match her interests, job and decides it is a good fit for offered to Amy. happy it’s not at McDonald’s! it complete on the profile. including Susan’s job posting. her. She contacts Susan to convey her interest in the job.
  26. 26. Create Context Scenarios
  27. 27. What?Scenarios that describe the enhanced future of a user
  28. 28. Why?Uncovers the motivations, desires& outcomes of using the product product developer designer user owner
  29. 29. How?Before, during & after
  30. 30. Goals Sketches6 min. Timer
  31. 31. Individual Presentations
  32. 32. Then what?Identify key activities
  33. 33. Business User Goals NeedsKey activity = A Transaction
  34. 34. Prototype
  35. 35. Creating Context Scenarios @pablohart
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