The Startup Owner's Manual
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Infographic PPT about starting, directing and scaling a startup, based on validated customer insights

Infographic PPT about starting, directing and scaling a startup, based on validated customer insights

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The Startup Owner's Manual Presentation Transcript

  • 1. The Startup Owners Manual Steve Blank Stanford - School of Engineering U.C. Berkeley - Haas School Of Business www.steveblank.com Twitter: @sgblank
  • 2. See the Animated Version of this Presentation at:http://www.slideshare.net/sblank/the-startup-owners-manual-sxsw-the- movie-2
  • 3. This Talk is Based On• Business Model Generation• The Lean Startup• Four Steps to the Epiphany
  • 4. This Talk is Based On• Business Model Generation• The Lean Startup• The Startup Owners Manual
  • 5. Not all those who wander are lost Bilbo Baggins
  • 6. The Search for a Path 1602 - 1908
  • 7. The Path to Business Execution But Startups are Not Smaller Versions of Larger Companies
  • 8. From Atoms to Bits
  • 9. The Startup PathSearch Versus Execution
  • 10. What’s a Startup?
  • 11. What’s a Business Model?
  • 12. Value PropositionWhat Are You Building and For Who?
  • 13. Customer Segments Who Are They? Why Would They Buy?
  • 14. ChannelsHow does your Product Get to Customers?
  • 15. Customer RelationshipsHow do you Get, Keep and Grow Customers?
  • 16. Revenue StreamsHow do you Make Money?
  • 17. Key ResourcesWhat are your most important Assets?
  • 18. Key PartnersWho are your Partners and Suppliers?
  • 19. Key ActivitiesWhat’s Most Important for the Business?
  • 20. Cost StructureWhat are the Costs and Expenses
  • 21. Turning Hypotheses Into Facts
  • 22. The Four Steps – The Startup Path Customer Development
  • 23. Customer DevelopmentThere Are No Facts Inside The Building, So Get the Heck Outside
  • 24. Customer DevelopmentTest the Problem, Then the Solution
  • 25. Customer Development The Entrepreneurial Journey
  • 26. Startup Owners Manual
  • 27. Startup Owners ManualNational Science Foundation
  • 28. Startup Owners Manual• Yes there’s an E-Book version coming• Free autographed copies - Sunday Startup America Salon E 1:30 -3pm
  • 29. Examples from the Book
  • 30. Examples from the Book b ile o /m eb els w n th an b o ch or cal f i ep hys St p y- d -b a n ep St
  • 31. Customer Relationships
  • 32. Customer RelationshipsWeb/Mobile Products– Get Customers © 2012 Steve Blank
  • 33. Customer RelationshipsWeb/Mobile Products– Keep Customers © 2012 Steve Blank
  • 34. Customer RelationshipsWeb/Mobile Products– Grow Customers © 2012 Steve Blank
  • 35. Customer RelationshipsWeb/Mobile Products Get/Keep/Grow © 2012 Steve Blank
  • 36. Customer RelationshipsPhysical & Web Mobile Are Different © 2012 Steve Blank
  • 37. Customer RelationshipsPhysical & Web Mobile Are Different © 2012 Steve Blank
  • 38. Make Your Lives Extraordinary