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The Startup Owner's Manual
 

The Startup Owner's Manual

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Infographic PPT about starting, directing and scaling a startup, based on validated customer insights

Infographic PPT about starting, directing and scaling a startup, based on validated customer insights

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    The Startup Owner's Manual The Startup Owner's Manual Presentation Transcript

    • The Startup Owners Manual Steve Blank Stanford - School of Engineering U.C. Berkeley - Haas School Of Business www.steveblank.com Twitter: @sgblank
    • See the Animated Version of this Presentation at:http://www.slideshare.net/sblank/the-startup-owners-manual-sxsw-the- movie-2
    • This Talk is Based On• Business Model Generation• The Lean Startup• Four Steps to the Epiphany
    • This Talk is Based On• Business Model Generation• The Lean Startup• The Startup Owners Manual
    • Not all those who wander are lost Bilbo Baggins
    • The Search for a Path 1602 - 1908
    • The Path to Business Execution But Startups are Not Smaller Versions of Larger Companies
    • From Atoms to Bits
    • The Startup PathSearch Versus Execution
    • What’s a Startup?
    • What’s a Business Model?
    • Value PropositionWhat Are You Building and For Who?
    • Customer Segments Who Are They? Why Would They Buy?
    • ChannelsHow does your Product Get to Customers?
    • Customer RelationshipsHow do you Get, Keep and Grow Customers?
    • Revenue StreamsHow do you Make Money?
    • Key ResourcesWhat are your most important Assets?
    • Key PartnersWho are your Partners and Suppliers?
    • Key ActivitiesWhat’s Most Important for the Business?
    • Cost StructureWhat are the Costs and Expenses
    • Turning Hypotheses Into Facts
    • The Four Steps – The Startup Path Customer Development
    • Customer DevelopmentThere Are No Facts Inside The Building, So Get the Heck Outside
    • Customer DevelopmentTest the Problem, Then the Solution
    • Customer Development The Entrepreneurial Journey
    • Startup Owners Manual
    • Startup Owners ManualNational Science Foundation
    • Startup Owners Manual• Yes there’s an E-Book version coming• Free autographed copies - Sunday Startup America Salon E 1:30 -3pm
    • Examples from the Book
    • Examples from the Book b ile o /m eb els w n th an b o ch or cal f i ep hys St p y- d -b a n ep St
    • Customer Relationships
    • Customer RelationshipsWeb/Mobile Products– Get Customers © 2012 Steve Blank
    • Customer RelationshipsWeb/Mobile Products– Keep Customers © 2012 Steve Blank
    • Customer RelationshipsWeb/Mobile Products– Grow Customers © 2012 Steve Blank
    • Customer RelationshipsWeb/Mobile Products Get/Keep/Grow © 2012 Steve Blank
    • Customer RelationshipsPhysical & Web Mobile Are Different © 2012 Steve Blank
    • Customer RelationshipsPhysical & Web Mobile Are Different © 2012 Steve Blank
    • Make Your Lives Extraordinary