The Startup Owners Manual             Steve Blank       Stanford - School of Engineering   U.C. Berkeley - Haas School Of ...
See the Animated Version  of this Presentation at:http://www.slideshare.net/sblank/the-startup-owners-manual-sxsw-the-    ...
This Talk is Based On• Business Model Generation• The Lean Startup• Four Steps to the Epiphany
This Talk is Based On• Business Model Generation• The Lean Startup• The Startup Owners Manual
Not all those who wander are lost            Bilbo Baggins
The Search for a Path     1602 - 1908
The Path to Business Execution But Startups are Not Smaller Versions          of Larger Companies
From Atoms to Bits
The Startup PathSearch Versus Execution
What’s a Startup?
What’s a Business Model?
Value PropositionWhat Are You Building and For Who?
Customer Segments   Who Are They? Why Would They Buy?
ChannelsHow does your Product  Get to Customers?
Customer RelationshipsHow do you Get, Keep and Grow Customers?
Revenue StreamsHow do you Make Money?
Key ResourcesWhat are your most important Assets?
Key PartnersWho are your Partners and Suppliers?
Key ActivitiesWhat’s Most Important for the Business?
Cost StructureWhat are the Costs and Expenses
Turning Hypotheses Into Facts
The Four Steps – The Startup Path      Customer Development
Customer DevelopmentThere Are No Facts Inside The Building,       So Get the Heck Outside
Customer DevelopmentTest the Problem, Then the Solution
Customer Development The Entrepreneurial Journey
Startup Owners Manual
Startup Owners ManualNational Science Foundation
Startup Owners Manual• Yes there’s an E-Book version coming• Free autographed copies - Sunday  Startup America Salon E 1:3...
Examples from the Book
Examples from the Book                             b ile                             o                          /m        ...
Customer Relationships
Customer RelationshipsWeb/Mobile Products– Get   Customers                                       © 2012 Steve Blank
Customer RelationshipsWeb/Mobile Products– Keep Customers                                      © 2012 Steve Blank
Customer RelationshipsWeb/Mobile Products– Grow Customers                                      © 2012 Steve Blank
Customer RelationshipsWeb/Mobile Products Get/Keep/Grow                                    © 2012 Steve Blank
Customer RelationshipsPhysical & Web Mobile Are Different                                      © 2012 Steve Blank
Customer RelationshipsPhysical & Web Mobile Are Different                                      © 2012 Steve Blank
Make Your Lives Extraordinary
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
The Startup Owner's Manual
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The Startup Owner's Manual

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The Startup Owner's Manual

  1. 1. The Startup Owners Manual Steve Blank Stanford - School of Engineering U.C. Berkeley - Haas School Of Business www.steveblank.com Twitter: @sgblank
  2. 2. See the Animated Version of this Presentation at:http://www.slideshare.net/sblank/the-startup-owners-manual-sxsw-the- movie-2
  3. 3. This Talk is Based On• Business Model Generation• The Lean Startup• Four Steps to the Epiphany
  4. 4. This Talk is Based On• Business Model Generation• The Lean Startup• The Startup Owners Manual
  5. 5. Not all those who wander are lost Bilbo Baggins
  6. 6. The Search for a Path 1602 - 1908
  7. 7. The Path to Business Execution But Startups are Not Smaller Versions of Larger Companies
  8. 8. From Atoms to Bits
  9. 9. The Startup PathSearch Versus Execution
  10. 10. What’s a Startup?
  11. 11. What’s a Business Model?
  12. 12. Value PropositionWhat Are You Building and For Who?
  13. 13. Customer Segments Who Are They? Why Would They Buy?
  14. 14. ChannelsHow does your Product Get to Customers?
  15. 15. Customer RelationshipsHow do you Get, Keep and Grow Customers?
  16. 16. Revenue StreamsHow do you Make Money?
  17. 17. Key ResourcesWhat are your most important Assets?
  18. 18. Key PartnersWho are your Partners and Suppliers?
  19. 19. Key ActivitiesWhat’s Most Important for the Business?
  20. 20. Cost StructureWhat are the Costs and Expenses
  21. 21. Turning Hypotheses Into Facts
  22. 22. The Four Steps – The Startup Path Customer Development
  23. 23. Customer DevelopmentThere Are No Facts Inside The Building, So Get the Heck Outside
  24. 24. Customer DevelopmentTest the Problem, Then the Solution
  25. 25. Customer Development The Entrepreneurial Journey
  26. 26. Startup Owners Manual
  27. 27. Startup Owners ManualNational Science Foundation
  28. 28. Startup Owners Manual• Yes there’s an E-Book version coming• Free autographed copies - Sunday Startup America Salon E 1:30 -3pm
  29. 29. Examples from the Book
  30. 30. Examples from the Book b ile o /m eb els w n th an b o ch or cal f i ep hys St p y- d -b a n ep St
  31. 31. Customer Relationships
  32. 32. Customer RelationshipsWeb/Mobile Products– Get Customers © 2012 Steve Blank
  33. 33. Customer RelationshipsWeb/Mobile Products– Keep Customers © 2012 Steve Blank
  34. 34. Customer RelationshipsWeb/Mobile Products– Grow Customers © 2012 Steve Blank
  35. 35. Customer RelationshipsWeb/Mobile Products Get/Keep/Grow © 2012 Steve Blank
  36. 36. Customer RelationshipsPhysical & Web Mobile Are Different © 2012 Steve Blank
  37. 37. Customer RelationshipsPhysical & Web Mobile Are Different © 2012 Steve Blank
  38. 38. Make Your Lives Extraordinary
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